PROJECT DESCRIPTION One of your duties as the Office Manager at the Lakeside Art Center is to track ticket sales and other data related to events held at the center. You are updating the data-tracking worksheet with advanced Excel formatting and formulas to provide additional useful information to the event staff. You would also like to update the purchase order worksheet used at the Lakeside Art Center to automatically calculate supporter discounts and shipping costs for each order. GETTING STARTED • Download the following file from the SAM website: o CMPTR_Excel2013_C15_P1a_FirstLastName_1.xlsx • Open the file you just downloaded and save it with the name: o CMPTR_Excel2013_C15_P1a_FirstLastName_2.xlsx o Hint: If you do not see the .xlsx file extension in the Save file dialog box, do not type it. Excel will add the file extension for you automatically. • With the file CMPTR_Excel2013_C15_P1a_FirstLastName_2.xlsx still open, ensure that your first and last name is displayed in cell B6 of the Documentation sheet. If cell B6 does not display your name, delete the file and download a new copy from the SAM website. PROJECT STEPS 1. Make the June Events worksheet the active worksheet. In cell A4, type TPT-0604. In cell A5, type S into the cell and then use Flash Fill to enter the suggested Event ID values into the range A5:A12. 2. In cell G4, enter a formula that calculates the number of remaining Standard tickets for the event by subtracting the number of tickets sold (in cell F4) from the total number of tickets available for event (in cell E4). Copy the formula in cell G4 to the range G5:G12, pasting only the formulas and number formats. (Tip: Use the Paste Options button after pasting the formula.) 3. In the range G4:G12, use conditional formatting to add a Highlight Cell Rule to cells with a value less than 15 with a Light Red Fill with Dark Red Text. 4. In the range K4:K12, use conditional formatting to add a Highlight Cell Rule to cells with a value less than 10 with a Light Red Fill with Dark Red Text. 5. In cell N4, enter a formula that calculates the total ticket revenue for the event. This formula should add the total revenue from Standard ticket sales to the total revenue from VIP ticket sales. (Tip: To calculate the total revenue, multiply the number of tickets sold by the price per ticket.) Copy the formula in cell N4 to the range N5:N12, pasting only the formulas and number formats. (Tip: Use the Paste Options button after pasting the formula.) 6. The Lake Art Center generates revenue by collecting a percentage of the ticket sales (known as the House Allowance) from each event. The percentage of the ticket sales collected by the Lake Art Center varies, depending on the type of ticket sold. The House Allowance rates for the Lake Art Center is shown in the range N14:P17. In cell O4, enter a formula that calculates the revenue collected by the Lakeside Art Center for the event. This formula should add together: o The total sales revenue from Standard ticket sales multiplied by the standard ticket allowance percentage (in cell P16) o The total sales revenue from VIP ticket sales multiplied by the VIP ticket allowance percentage (in cell P17). Use absolute references to the cells P16 and P17 in your formula. Copy the formula in cell O4 to the range O5:O12, pasting only the formulas and number formats. (Tip: Use the Paste Options button after pasting the formula.) 7. The Lake Art Center provides staffing for each event held at their facility. Every event 1 house staff member for every 20 event attendees (represented by the total number of tickets sold) plus 3 additional staff members. In cell P4, enter a formula to calculate the total number of House staff required for the event. o The formula should divide the total number of tickets sold (in cell M4) by 20 and add 3 to that value. o Since you cannot have a fraction of a staff member, round the outcome of the formula to the nearest whole number by reducing the number of decimal places displayed in cell P4 to 0 Copy the formula in cell P4 to the range P5:P12, pasting only the formulas and number formats. (Tip: Use the Paste Options button after pasting the formula.) 8. Family events held at the Lake Art Center require additional setup time. In cell Q4, enter a formula using the IF function to determine whether the event requires extra setup. a. If the Event Type (in D4) is equal to Family, the IF function should return the value Yes. b. If the Event Type (in D4) does not equal Family, the IF function should return the value No Copy the formula in cell Q4 into the range Q5:Q12, pasting only the formula. 9. Hide column E and column J. 10. Make the Purchase Order worksheet the active worksheet. Change the orientation of the worksheet to Landscape. 11. As part of their member benefits, Annual Supporters of the Lakeside Art Center receive a 5% discount on all tickets purchased In cell G31, enter a formula using the IF function to calculate the discount the customer receives on the ticket order if they are an annual supporter. a. If the value in cell B16 is equal to yes, the IF function should multiply the subtotal value (in cell G30) by -0.05. (Tip: Cell G31 is formatted with the Accounting number style, so negative numbers will be displayed in parentheses.) b. If the value in cell B16 is not equal to yes, the IF function should return a value of 0 (since the customer will receive no discount). 12. The prices for the various shipping options offered by the Lakeside Art Center are shown in the range F7:G10. In cell G32, enter a formula using a nested-IF function to determine the shipping cost associated with the order. The shipping option selected for the order is shown in cell G3. a. If the shipping option value is Pick-Up, the function should return the value in cell G8. b. If the shipping option is not Pick-Up, second IF function should check if the shipping option value is Priority. If this condition is true, the function should return the value in cell G9. c. If the shipping option value is not Priority, third IF function should check if the shipping option value is Standard. If this condition is true, the function should return the value in cell G10. d. If the third IF function condition is false, the function should return the text Select Shipping Option. 13. In cell G33, correct the error in the function. The formula in this cell should use the SUM function to total the values in the range G30:G32. 14. View the Purchase Order worksheet in Page Break Preview and make the following updates: o Set the Print Area to the range A1:G33. o Set the print titles to repeat rows 1:3 at the top of each page. 15. Use a Header & Footer element to display the current date in the left header section of the Purchase Order worksheet. 16. In the center section of the Purchase Order footer, enter the word Page followed by a space, a current page number followed by a space, the word of followed by a space, and then the total page count. Use Header & Footer Elements for the current page number value and total page count value in this footer. For example, the footer on the first page of the worksheet should display, “Page 1 of 2”. Your workbook should look like the Final Figures below and on the following page. Save your changes, close the workbook and exit Excel. Follow the directions on the SAM website to submit your completed project. Final Figure 1: June Events Worksheet – Columns A:H ________________________________________   Final Figure 2: June Events Worksheet – Column I:Q ________________________________________   Final Figure 3: Purchase Order Worksheet ________________________________________

PROJECT DESCRIPTION One of your duties as the Office Manager at the Lakeside Art Center is to track ticket sales and other data related to events held at the center. You are updating the data-tracking worksheet with advanced Excel formatting and formulas to provide additional useful information to the event staff. You would also like to update the purchase order worksheet used at the Lakeside Art Center to automatically calculate supporter discounts and shipping costs for each order. GETTING STARTED • Download the following file from the SAM website: o CMPTR_Excel2013_C15_P1a_FirstLastName_1.xlsx • Open the file you just downloaded and save it with the name: o CMPTR_Excel2013_C15_P1a_FirstLastName_2.xlsx o Hint: If you do not see the .xlsx file extension in the Save file dialog box, do not type it. Excel will add the file extension for you automatically. • With the file CMPTR_Excel2013_C15_P1a_FirstLastName_2.xlsx still open, ensure that your first and last name is displayed in cell B6 of the Documentation sheet. If cell B6 does not display your name, delete the file and download a new copy from the SAM website. PROJECT STEPS 1. Make the June Events worksheet the active worksheet. In cell A4, type TPT-0604. In cell A5, type S into the cell and then use Flash Fill to enter the suggested Event ID values into the range A5:A12. 2. In cell G4, enter a formula that calculates the number of remaining Standard tickets for the event by subtracting the number of tickets sold (in cell F4) from the total number of tickets available for event (in cell E4). Copy the formula in cell G4 to the range G5:G12, pasting only the formulas and number formats. (Tip: Use the Paste Options button after pasting the formula.) 3. In the range G4:G12, use conditional formatting to add a Highlight Cell Rule to cells with a value less than 15 with a Light Red Fill with Dark Red Text. 4. In the range K4:K12, use conditional formatting to add a Highlight Cell Rule to cells with a value less than 10 with a Light Red Fill with Dark Red Text. 5. In cell N4, enter a formula that calculates the total ticket revenue for the event. This formula should add the total revenue from Standard ticket sales to the total revenue from VIP ticket sales. (Tip: To calculate the total revenue, multiply the number of tickets sold by the price per ticket.) Copy the formula in cell N4 to the range N5:N12, pasting only the formulas and number formats. (Tip: Use the Paste Options button after pasting the formula.) 6. The Lake Art Center generates revenue by collecting a percentage of the ticket sales (known as the House Allowance) from each event. The percentage of the ticket sales collected by the Lake Art Center varies, depending on the type of ticket sold. The House Allowance rates for the Lake Art Center is shown in the range N14:P17. In cell O4, enter a formula that calculates the revenue collected by the Lakeside Art Center for the event. This formula should add together: o The total sales revenue from Standard ticket sales multiplied by the standard ticket allowance percentage (in cell P16) o The total sales revenue from VIP ticket sales multiplied by the VIP ticket allowance percentage (in cell P17). Use absolute references to the cells P16 and P17 in your formula. Copy the formula in cell O4 to the range O5:O12, pasting only the formulas and number formats. (Tip: Use the Paste Options button after pasting the formula.) 7. The Lake Art Center provides staffing for each event held at their facility. Every event 1 house staff member for every 20 event attendees (represented by the total number of tickets sold) plus 3 additional staff members. In cell P4, enter a formula to calculate the total number of House staff required for the event. o The formula should divide the total number of tickets sold (in cell M4) by 20 and add 3 to that value. o Since you cannot have a fraction of a staff member, round the outcome of the formula to the nearest whole number by reducing the number of decimal places displayed in cell P4 to 0 Copy the formula in cell P4 to the range P5:P12, pasting only the formulas and number formats. (Tip: Use the Paste Options button after pasting the formula.) 8. Family events held at the Lake Art Center require additional setup time. In cell Q4, enter a formula using the IF function to determine whether the event requires extra setup. a. If the Event Type (in D4) is equal to Family, the IF function should return the value Yes. b. If the Event Type (in D4) does not equal Family, the IF function should return the value No Copy the formula in cell Q4 into the range Q5:Q12, pasting only the formula. 9. Hide column E and column J. 10. Make the Purchase Order worksheet the active worksheet. Change the orientation of the worksheet to Landscape. 11. As part of their member benefits, Annual Supporters of the Lakeside Art Center receive a 5% discount on all tickets purchased In cell G31, enter a formula using the IF function to calculate the discount the customer receives on the ticket order if they are an annual supporter. a. If the value in cell B16 is equal to yes, the IF function should multiply the subtotal value (in cell G30) by -0.05. (Tip: Cell G31 is formatted with the Accounting number style, so negative numbers will be displayed in parentheses.) b. If the value in cell B16 is not equal to yes, the IF function should return a value of 0 (since the customer will receive no discount). 12. The prices for the various shipping options offered by the Lakeside Art Center are shown in the range F7:G10. In cell G32, enter a formula using a nested-IF function to determine the shipping cost associated with the order. The shipping option selected for the order is shown in cell G3. a. If the shipping option value is Pick-Up, the function should return the value in cell G8. b. If the shipping option is not Pick-Up, second IF function should check if the shipping option value is Priority. If this condition is true, the function should return the value in cell G9. c. If the shipping option value is not Priority, third IF function should check if the shipping option value is Standard. If this condition is true, the function should return the value in cell G10. d. If the third IF function condition is false, the function should return the text Select Shipping Option. 13. In cell G33, correct the error in the function. The formula in this cell should use the SUM function to total the values in the range G30:G32. 14. View the Purchase Order worksheet in Page Break Preview and make the following updates: o Set the Print Area to the range A1:G33. o Set the print titles to repeat rows 1:3 at the top of each page. 15. Use a Header & Footer element to display the current date in the left header section of the Purchase Order worksheet. 16. In the center section of the Purchase Order footer, enter the word Page followed by a space, a current page number followed by a space, the word of followed by a space, and then the total page count. Use Header & Footer Elements for the current page number value and total page count value in this footer. For example, the footer on the first page of the worksheet should display, “Page 1 of 2”. Your workbook should look like the Final Figures below and on the following page. Save your changes, close the workbook and exit Excel. Follow the directions on the SAM website to submit your completed project. Final Figure 1: June Events Worksheet – Columns A:H ________________________________________   Final Figure 2: June Events Worksheet – Column I:Q ________________________________________   Final Figure 3: Purchase Order Worksheet ________________________________________

Course HCA346-700 (Sp17): AMBULATORY CARE ADMIN Question 1 Nurses may complete tasks outside the scope of their license as long as the physician requests it. Question 2 The central role of ambulatory care is the initial and continuing point of contact with the health care system. Question 3 –Three part question! You must answer all three for full credit. As a healthcare manager, it is likely that you will be in contact with an unhappy patient at one time. 1). Name 5 of the Top 8 customer complaints. 2). How would you go about handling these complaints as the manager of an ambulatory care facility? 3).What procedures and characteristics would you include in your facility’s complaint management system? Question 4 My Courses My Organizations Software IT Training 2 out of 2 points 2 out of 2 points Needs Grading Needs Grading IT Helpdesk wku.edu/it/chat 270-745-7000 APP: bbfe3.WKU.EDU Abdulrahman Alanazi 16 ← OK Review Test Submission: Exam 1 – HCA346-700 (Sp17): … https://blackboard.wku.edu/webapps/assessment/review/review.jsp?atte… 1 of 5 2/24/2017 10:02 PM Ambulatory Care involves several different settings. Name four types of outpatient/ambulatory care facilities. Question 5 Why is there a need for stronger quality programs? Question 6 Employee HR files should include all of these items, except: Question 7 ______________ simply means improvement. Question 8 The role of today’s physician is to be a supporter and occasionally effective curative interventions. Question 9 Which of these does not make measuring quality difficult? Question 10 Group practice came about due to: Question 11 It is not necessary to identify a leader to serve as the manager of a group practice of physicians. Question 12 2 out of 2 points 2 out of 2 points 2 out of 2 points 0 out of 2 points 2 out of 2 points 2 out of 2 points 2 out of 2 points 2 out of 2 points Review Test Submission: Exam 1 – HCA346-700 (Sp17): … https://blackboard.wku.edu/webapps/assessment/review/review.jsp?atte… 2 of 5 2/24/2017 10:02 PM Lean improvement methodologies capitalize on the elimination of waste within work. Question 13 What needs to be in place for rewarding based on performance to work? Question 14 Apple Pie Strategy is using “bad apples” to react only to errors and bad outcomes. Question 15 Patients judge medical care based upon their entire experience, not just physician quality Question 16 Which does not make clients happy? Question 17 Users of documents in a facility include: Question 18 What characteristics should a healthcare executive possess? How important is patient safety from a healthcare executive perspective? Question 19 Some data is not numerical. What are Customer murmurs and why are they so important? 2 out of 2 points 0 out of 2 points 2 out of 2 points 2 out of 2 points 2 out of 2 points Needs Grading Needs Grading Review Test Submission: Exam 1 – HCA346-700 (Sp17): … https://blackboard.wku.edu/webapps/assessment/review/review.jsp?atte… 3 of 5 2/24/2017 10:02 PM Question 20 In lean improvement concepts, which is not a type of waste? Question 21 Which of following acts as the gatekeeper to care? Question 22 Which of the following is not included in the PDCA cycle? Question 23 Ambulatory care encompasses all services used by the non-institutionalized patient. Question 24 Why is important to have a governing body? Question 25 _______________ replicate the standards governing the execution of the facility’s processes. Question 26 Why did physicians stop performing surgery in their offices? Question 27 A contract with a vendor is a legal document. 2 out of 2 points 2 out of 2 points 2 out of 2 points 2 out of 2 points Needs Grading 2 out of 2 points 2 out of 2 points 2 out of 2 points Review Test Submission: Exam 1 – HCA346-700 (Sp17): … https://blackboard.wku.edu/webapps/assessment/review/review.jsp?atte… 4 of 5 2/24/2017 10:02 PM Friday, February 24, 2017 10:32:02 AM CST Question 28 Outpatient services are attractive to physicians because Question 29 Written documents should reflect the organization’s mission, vision, and values. Question 30 Quality Improvement includes all of these concepts, except: Question 31 What does OSHA do in healthcare facilities?

Course HCA346-700 (Sp17): AMBULATORY CARE ADMIN Question 1 Nurses may complete tasks outside the scope of their license as long as the physician requests it. Question 2 The central role of ambulatory care is the initial and continuing point of contact with the health care system. Question 3 –Three part question! You must answer all three for full credit. As a healthcare manager, it is likely that you will be in contact with an unhappy patient at one time. 1). Name 5 of the Top 8 customer complaints. 2). How would you go about handling these complaints as the manager of an ambulatory care facility? 3).What procedures and characteristics would you include in your facility’s complaint management system? Question 4 My Courses My Organizations Software IT Training 2 out of 2 points 2 out of 2 points Needs Grading Needs Grading IT Helpdesk wku.edu/it/chat 270-745-7000 APP: bbfe3.WKU.EDU Abdulrahman Alanazi 16 ← OK Review Test Submission: Exam 1 – HCA346-700 (Sp17): … https://blackboard.wku.edu/webapps/assessment/review/review.jsp?atte… 1 of 5 2/24/2017 10:02 PM Ambulatory Care involves several different settings. Name four types of outpatient/ambulatory care facilities. Question 5 Why is there a need for stronger quality programs? Question 6 Employee HR files should include all of these items, except: Question 7 ______________ simply means improvement. Question 8 The role of today’s physician is to be a supporter and occasionally effective curative interventions. Question 9 Which of these does not make measuring quality difficult? Question 10 Group practice came about due to: Question 11 It is not necessary to identify a leader to serve as the manager of a group practice of physicians. Question 12 2 out of 2 points 2 out of 2 points 2 out of 2 points 0 out of 2 points 2 out of 2 points 2 out of 2 points 2 out of 2 points 2 out of 2 points Review Test Submission: Exam 1 – HCA346-700 (Sp17): … https://blackboard.wku.edu/webapps/assessment/review/review.jsp?atte… 2 of 5 2/24/2017 10:02 PM Lean improvement methodologies capitalize on the elimination of waste within work. Question 13 What needs to be in place for rewarding based on performance to work? Question 14 Apple Pie Strategy is using “bad apples” to react only to errors and bad outcomes. Question 15 Patients judge medical care based upon their entire experience, not just physician quality Question 16 Which does not make clients happy? Question 17 Users of documents in a facility include: Question 18 What characteristics should a healthcare executive possess? How important is patient safety from a healthcare executive perspective? Question 19 Some data is not numerical. What are Customer murmurs and why are they so important? 2 out of 2 points 0 out of 2 points 2 out of 2 points 2 out of 2 points 2 out of 2 points Needs Grading Needs Grading Review Test Submission: Exam 1 – HCA346-700 (Sp17): … https://blackboard.wku.edu/webapps/assessment/review/review.jsp?atte… 3 of 5 2/24/2017 10:02 PM Question 20 In lean improvement concepts, which is not a type of waste? Question 21 Which of following acts as the gatekeeper to care? Question 22 Which of the following is not included in the PDCA cycle? Question 23 Ambulatory care encompasses all services used by the non-institutionalized patient. Question 24 Why is important to have a governing body? Question 25 _______________ replicate the standards governing the execution of the facility’s processes. Question 26 Why did physicians stop performing surgery in their offices? Question 27 A contract with a vendor is a legal document. 2 out of 2 points 2 out of 2 points 2 out of 2 points 2 out of 2 points Needs Grading 2 out of 2 points 2 out of 2 points 2 out of 2 points Review Test Submission: Exam 1 – HCA346-700 (Sp17): … https://blackboard.wku.edu/webapps/assessment/review/review.jsp?atte… 4 of 5 2/24/2017 10:02 PM Friday, February 24, 2017 10:32:02 AM CST Question 28 Outpatient services are attractive to physicians because Question 29 Written documents should reflect the organization’s mission, vision, and values. Question 30 Quality Improvement includes all of these concepts, except: Question 31 What does OSHA do in healthcare facilities?

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Question 1 2 / 2 pts A wholesaler is an example of a reseller. merchandiser. reference group. manufacturer. retailer. Wholesalers, distributors, and retailers are all resellers. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 07-01 Describe the ways in which business-to-business (B2B) firms segment their markets. Topic: B2B Markets Question 2 2 / 2 pts A(n) __________ situation in B2B marketing is similar to limited problem solving in the B2C process. adapted buy new buy modified rebuy straight rebuy generic buy Limited problem solving in the B2C process has elements in common with a modified rebuy situation in the B2B process. Both involve a limited search for information and evaluation of alternatives—not to the same degree as a new buy (or extended problem solving), but also not the straightforward, simple process of a straight rebuy (or habitual decision making). AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 07-05 Detail different buying situations. Topic: The Buying Situation Question 3 2 / 2 pts After Sharon graduated from college, she found a steady and good-paying job, got married and began to raise a family, and began to receive recognition at work and in the community. Eventually, she began to devote more time and effort to intellectual and aesthetic pursuits. Sharon is moving up the conventional morality life cycle. the Lifestyle Achievement Matrix. the Consumer Validation Model. Maslow’s Hierarchy of Needs. from an internal to an external locus of control. Sharon’s steady job took care of the two lowest levels in Maslow’s hierarchy (physiological and safety needs). Marriage took care of the third level (love), and recognition addressed needs for esteem, the fourth level. Sharon’s current activities address the final level, self-actualization. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Apply Difficulty: 3 Hard Learning Objective: 06-05 List the factors that affect the consumer decision process. Topic: Factors Influencing the Consumer Decision Process Question 4 2 / 2 pts After need recognition and product specification, many firms using the B2B buying process identify contract specifications. issue a request for proposals from invited suppliers. proceed to proposal analysis. enter vendor negotiation and selection. revise their need recognition analysis. The third step, after need recognition and product specification, is for the firm to provide a request for proposals from suppliers detailing what the firm needs to purchase. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 07-02 List the steps in the B2B buying process. Topic: The Business-to-Business Buying Process Question 5 2 / 2 pts Alex decides to make a donation to the Autism Research Institute. Which component of Alex’s attitude toward autism research does this represent? behavioral component affective component cognitive component affordable component connected component An attitude consists of three components: cognitive, affective and behavioral. In this case, Alex is demonstrating an attitude through his behavior by donating to the organization. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 06-05 List the factors that affect the consumer decision process. Topic: Factors Influencing the Consumer Decision Process Question 6 2 / 2 pts After purchasing an expensive pair of shoes, you may question whether or not the shoes are any better than the less expensive shoes you could have purchased instead. This is an example of postpurchase cognitive dissonance. True False Postpurchase cognitive dissonance is an internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behavior. In this case, someone who spends a lot of money on shoes may feel a conflict due to the possibility that a cheaper pair would have satisfied the need for shoes just as well, leaving the extra money available for another use. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 06-04 Discuss postpurchase outcomes. Topic: The Consumer Decision Process Question 7 2 / 2 pts Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home. After looking at several houses, they have developed a list of features that are important to them and that are different among the homes they have visited. The features on their list are called an evoked set. determinant attributes. short lists. perceived risk factors. trade-off elements. Determinant attributes are product features that are important to buyers, and that the buyer perceives to be different between brands. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Apply Difficulty: 3 Hard Learning Objective: 06-03 Describe factors that affect information search. Topic: The Consumer Decision Process Question 8 2 / 2 pts An effective global pricing strategy can be easily established by setting the same prices in every market around the world. True False Global pricing is a difficult task, due to differences in the environment in different countries. Setting the same price worldwide is rarely feasible. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-04 Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy. Topic: Choosing a Global Marketing Strategy Question 9 2 / 2 pts Brands can be extremely valuable domestically, but challenging internationally. Companies can help to overcome language difficulties in using brands by keeping the brand name the same in all languages, regardless of meanings, as long as the brand logo and symbol are displayed prominently. avoiding the use of the brand name in advertising and focusing on feature and benefits. translating advertising copy for the entire ad except the brand name. developing brand names that are meaningless in known languages. adhering to the UN Convention on Naming Rights. By choosing a meaningless brand name, the company is free to attach its own meanings to the name without the risk of the name suggesting unintended characteristics because of its meaning in a particular language. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-04 Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy. Topic: Choosing a Global Marketing Strategy Question 10 2 / 2 pts Celia’s firm has developed a breakfast cereal targeted toward children. Rather than compete in the mature U.S. market, she has decided instead to introduce the product in Europe, where she feels it will be innovative. Her advertising agency urged caution because advertising regulations differ in other countries, including advertising to children. print media are different in Europe, and it would be difficult to create a global campaign. literacy rates are significantly lower in Europe, and print ads would be ineffective. research indicates that European children do not eat breakfast as often as American children. domestic advertising agencies cannot earn commissions on advertising they place overseas. Regulation of advertising—especially to children—can vary widely from one country to another. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Apply Difficulty: 3 Hard Learning Objective: 08-04 Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy. Topic: Choosing a Global Marketing Strategy Question 11 2 / 2 pts Christopher bought Timberland boots because he felt they were perfect for his outdoor activities. Patrick bought the same kind of boots because he felt they were stylish, especially with the logo clearly visible. The psychological factor driving Patrick’s behavior is a functional need. lifestyle. brand association. learned behavior. his evoked set. Of the factors listed, lifestyle is the best choice because it represents the way Patrick chooses to spend his time and money. He wants to be stylish, and so chooses the boots. This is an example of a psychological, not a functional need. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Apply Difficulty: 3 Hard Learning Objective: 06-05 List the factors that affect the consumer decision process. Topic: Factors Influencing the Consumer Decision Process

Question 1 2 / 2 pts A wholesaler is an example of a reseller. merchandiser. reference group. manufacturer. retailer. Wholesalers, distributors, and retailers are all resellers. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 07-01 Describe the ways in which business-to-business (B2B) firms segment their markets. Topic: B2B Markets Question 2 2 / 2 pts A(n) __________ situation in B2B marketing is similar to limited problem solving in the B2C process. adapted buy new buy modified rebuy straight rebuy generic buy Limited problem solving in the B2C process has elements in common with a modified rebuy situation in the B2B process. Both involve a limited search for information and evaluation of alternatives—not to the same degree as a new buy (or extended problem solving), but also not the straightforward, simple process of a straight rebuy (or habitual decision making). AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 07-05 Detail different buying situations. Topic: The Buying Situation Question 3 2 / 2 pts After Sharon graduated from college, she found a steady and good-paying job, got married and began to raise a family, and began to receive recognition at work and in the community. Eventually, she began to devote more time and effort to intellectual and aesthetic pursuits. Sharon is moving up the conventional morality life cycle. the Lifestyle Achievement Matrix. the Consumer Validation Model. Maslow’s Hierarchy of Needs. from an internal to an external locus of control. Sharon’s steady job took care of the two lowest levels in Maslow’s hierarchy (physiological and safety needs). Marriage took care of the third level (love), and recognition addressed needs for esteem, the fourth level. Sharon’s current activities address the final level, self-actualization. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Apply Difficulty: 3 Hard Learning Objective: 06-05 List the factors that affect the consumer decision process. Topic: Factors Influencing the Consumer Decision Process Question 4 2 / 2 pts After need recognition and product specification, many firms using the B2B buying process identify contract specifications. issue a request for proposals from invited suppliers. proceed to proposal analysis. enter vendor negotiation and selection. revise their need recognition analysis. The third step, after need recognition and product specification, is for the firm to provide a request for proposals from suppliers detailing what the firm needs to purchase. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 07-02 List the steps in the B2B buying process. Topic: The Business-to-Business Buying Process Question 5 2 / 2 pts Alex decides to make a donation to the Autism Research Institute. Which component of Alex’s attitude toward autism research does this represent? behavioral component affective component cognitive component affordable component connected component An attitude consists of three components: cognitive, affective and behavioral. In this case, Alex is demonstrating an attitude through his behavior by donating to the organization. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 06-05 List the factors that affect the consumer decision process. Topic: Factors Influencing the Consumer Decision Process Question 6 2 / 2 pts After purchasing an expensive pair of shoes, you may question whether or not the shoes are any better than the less expensive shoes you could have purchased instead. This is an example of postpurchase cognitive dissonance. True False Postpurchase cognitive dissonance is an internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behavior. In this case, someone who spends a lot of money on shoes may feel a conflict due to the possibility that a cheaper pair would have satisfied the need for shoes just as well, leaving the extra money available for another use. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 06-04 Discuss postpurchase outcomes. Topic: The Consumer Decision Process Question 7 2 / 2 pts Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home. After looking at several houses, they have developed a list of features that are important to them and that are different among the homes they have visited. The features on their list are called an evoked set. determinant attributes. short lists. perceived risk factors. trade-off elements. Determinant attributes are product features that are important to buyers, and that the buyer perceives to be different between brands. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Apply Difficulty: 3 Hard Learning Objective: 06-03 Describe factors that affect information search. Topic: The Consumer Decision Process Question 8 2 / 2 pts An effective global pricing strategy can be easily established by setting the same prices in every market around the world. True False Global pricing is a difficult task, due to differences in the environment in different countries. Setting the same price worldwide is rarely feasible. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-04 Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy. Topic: Choosing a Global Marketing Strategy Question 9 2 / 2 pts Brands can be extremely valuable domestically, but challenging internationally. Companies can help to overcome language difficulties in using brands by keeping the brand name the same in all languages, regardless of meanings, as long as the brand logo and symbol are displayed prominently. avoiding the use of the brand name in advertising and focusing on feature and benefits. translating advertising copy for the entire ad except the brand name. developing brand names that are meaningless in known languages. adhering to the UN Convention on Naming Rights. By choosing a meaningless brand name, the company is free to attach its own meanings to the name without the risk of the name suggesting unintended characteristics because of its meaning in a particular language. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-04 Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy. Topic: Choosing a Global Marketing Strategy Question 10 2 / 2 pts Celia’s firm has developed a breakfast cereal targeted toward children. Rather than compete in the mature U.S. market, she has decided instead to introduce the product in Europe, where she feels it will be innovative. Her advertising agency urged caution because advertising regulations differ in other countries, including advertising to children. print media are different in Europe, and it would be difficult to create a global campaign. literacy rates are significantly lower in Europe, and print ads would be ineffective. research indicates that European children do not eat breakfast as often as American children. domestic advertising agencies cannot earn commissions on advertising they place overseas. Regulation of advertising—especially to children—can vary widely from one country to another. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Apply Difficulty: 3 Hard Learning Objective: 08-04 Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy. Topic: Choosing a Global Marketing Strategy Question 11 2 / 2 pts Christopher bought Timberland boots because he felt they were perfect for his outdoor activities. Patrick bought the same kind of boots because he felt they were stylish, especially with the logo clearly visible. The psychological factor driving Patrick’s behavior is a functional need. lifestyle. brand association. learned behavior. his evoked set. Of the factors listed, lifestyle is the best choice because it represents the way Patrick chooses to spend his time and money. He wants to be stylish, and so chooses the boots. This is an example of a psychological, not a functional need. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Apply Difficulty: 3 Hard Learning Objective: 06-05 List the factors that affect the consumer decision process. Topic: Factors Influencing the Consumer Decision Process

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Take Test: Test # 2 Content Assistive Technology Tips [opens in new window] Test Information Instructions Description Instructions Timed Test This test has a time limit of 1 hour and 24 minutes.You will be notified when time expires, and you may continue or submit. Warnings appear when half the time, 5 minutes, 1 minute, and 30 seconds remain. Multiple Attempts This test allows 2 attempts. This is attempt number 1. Force Completion Once started, this test must be completed in one sitting. Do not leave the test before clicking Save and Submit. Remaining Time: 1 hour, 23 minutes, 57 seconds. Question 1 1. Such films as Amélie combine realistic and fantastical elements in order to: a. prevent the filmmaker and actors from being bored during production b. challenge the actors c. sell as many products as possible d. trick the viewer into believing everything in the film is true e. point out the magical qualities of ordinary life 10 points Question 2 1. Photographer Lewis Wickes Hine went undercover in factories and mines to expose the injustices of child labor. True False 10 points Question 3 1. The art of typography came into existence with the introduction of this invention. a. movable type b. the wheel c. moving pictures d. the automobile e. cotton gin 10 points Question 4 1. Match the artwork with its drawing medium: Ilka Gedö, Self-portrait Edgar Degas, The Tub Vincent van Gogh, Sower with Setting Sun Michelangelo, Studies for the Libyan Sibyl 2. Käthe Kollwitz, Self-portrait in Profile to Left a. red chalk b. charcoal c. reed pen and ink d. pastel e. graphite 10 points Question 5 1. The use of metal was extremely important in this period of human history. a. the Stone Age b. the Mesolithic c. the Neolithic d. the Bronze Age e. the Paleolithic 10 points Question 6 1. The Greek architect Kallikrates designed the Temple of Athena Nike using this style of column, named after a region in coastal Greece. a. Romanesque b. Egyptian c. Corinthian d. Ionic e. Doric 10 points Question 7 1. The Chinese-born architect I. M. Pei’s design for the Bank of China Tower, located in this place, combines a clear expression of structural integrity with elements of a traditional belief system called feng shui. a. Beijing b. Guangzhou c. Hong Kong d. Shanghai e. Tokyo 10 points Question 8 1. An Inconvenient Truth is ________ about ________. a. an experimental film . . . museum practices b. a romantic comedy . . . a secret marriage c. a documentary . . . global warming d. a science fiction film . . . another planet e. a fictional film . . . Al Gore 10 points Question 9 1. This sculptural process is the act of creating an environment that a viewer will experience within a space. a. carving b. earthworks c. readymades d. installation e. casting 10 points Question 10 1. An artwork that consists of a re-created bedroom with videos projected onto the walls would best be described as ________. a. performance art b. conceptual art c. an installation d. a readymade e. none of the other answers 10 points Question 11 1. Composer John Cage hoped that his innovative performances would: a. cause a fire in the tenement building in which he lived b. make all people hate art c. inspire people to pay attention to the life (and art) happening all around them d. separate music and art e. none of the other answers 10 points Question 12 1. The marks that are added to a letterform that were derived from the chisel marks created for words incised on Roman buildings are called ________. a. accents b. italics c. serifs d. codex e. carriages 10 points Question 13 1. This twentieth-century American painter chose tempera to describe his neighbor’s “extraordinary conquest of life” in the work Christina’s World. a. John Matos b. Andrew Wyeth c. Joan Brown d. Hung Liu e. Roger Shimomura 10 points Question 14 1. Match the filmmaker with a description of their work: Maya Deren Georges Méliès Hayao Miyazaki Eadweard Muybridge 2. Orson Welles a. known for silent films with trick effects and humor, including one about astronomers launched from a cannon onto the moon b. animator who incorporates elements from Japanese mythology into his films c. filmmaker renowned for an innovative and influential film that commented on a newspaper tycoon and the American Dream d. photographer who first captured sequences of still images of a horse and then made them appear to move : Eadweard Muybridge e. director of an experimental film based on dreams, recurring objects, and repeated image sequences : 10 points Question 15 1. The visual effect created by a camera obscura can occur in any room, whether it is light or dark. True False 10 points Question 16 1. Artists who model forms using soft pliable materials, such as clay or wax, sometimes employ this kind of support when creating their work. a. a chisel b. an armature c. a kiln d. calipers e. a patina 10 points Question 17 1. This is the large central space of a Romanesque or Gothic cathedral. a. aisle b. nave c. apse d. ambulatory e. crossing 10 points Question 18 1. The techniques of hatching and cross-hatching can be used only in dry media. True False 10 points Question 19 1. There are two types of fresco. Fresco secco, which means dry fresco, and this kind, which means good fresco. a. buon b. unum c. calabria d. mezzo e. tondo 10 points Question 20 1. This kind of stress pushes on the structure of a building and must be countered by a pulling stress. a. tension b. texture c. thrust d. momentum e. compression 10 points Question 21 1. What was the subject of the exhibition Here is New York, A Democracy of Photographs? a. September 11, 2001 b. the Civil War c. U.S. Supreme Court decisions d. Hurricane Katrina e. all of the other answers 10 points Question 22 1. An artwork that consists exclusively of drawings, designs, and plans would best be described as ________. a. performance art b. conceptual art c. an installation d. a happening e. none of the other answers 10 points Question 23 1. What does the word “photograph” mean? a. writing with light b. seeing through a lens c. signing a picture d. imitating a drawing e. reversing a tone 10 points Question 24 1. This earthwork, constructed by the prehistoric inhabitants of North America, is located in Ohio. a. Great Serpent Mound b. Old Faithful c. Pyramid of the Sun d. Pyramid of the Moon e. Cahokia Mounds 10 points Question 25 1. This process involves taking over a pre-existing image or object and altering its appearance in a way that changes its original meaning or purpose. a. pre-selection b. repoussé c. exchanging d. felting e. appropriation 10 points Question 26 1. Vito Acconci is the artist who created ________. a. Following Piece b. Wish Tree for Washington, D.C. c. O Superman d. Coyote, I Like America and America Likes Me e. all of the other answers 10 points Question 27 1. Why did Zaha Hadid decide to use glass as the primary building material for the ground level of the Contemporary Arts Center in Cincinnati? a. because glass is stronger than concrete b. to match all the other buildings in Cincinnati c. to disconnect the building from the city d. to give the building a weightless quality e. to copy the ancient Greeks 10 points Question 28 1. This Spanish artist created artworks in both print and paint that depict horrific events that happened during the French occupation of Spain between 1808 and 1814. a. Albrecht Dürer b. Pablo Picasso c. Rembrandt d. Francisco Goya e. Max Beckmann 10 points Question 29 1. This intaglio process is achieved by pulling a burin across the surface of a metal plate, leaving a burr where the ink will collect. a. mezzotint b. etching c. aquatint d. engraving e. drypoint 10 points Question 30 1. Using a sequence of specially generated drawings to create scenes in a movie is called ________. a. cel animation b. collage c. stop-action animation d. Expressionism e. imaginary thinking 10 points Question 31 1. What is it called when a photographer chooses to make a photograph look candid and spontaneous? a. digital manipulation b. quick-capture c. snapshot aesthetic d. photomontage e. studio style 10 points Question 32 1. Sonia Delaunay used this medium for her lively illustrations accompanying Blaise Cendrars’s poetry in their “simultaneous” artist’s book. a. watercolor b. acrylic c. ink d. fresco e. oil 10 points Question 33 1. In order for photojournalistic news photos to be effective they need to be seen as ________. a. fun b. colorful c. truthful d. surrealistic e. none of the other answers 10 points Question 34 1. To transfer the design of The School of Athens to the wall, Raphael ________ a large drawing, then used powdered charcoal dust to leave an impression of the original image. a. cut out b. framed c. perforated d. added color to e. glued 10 points Question 35 1. The earliest examples of fresco, found at the Palace of Knossos on the Mediterranean island of ________, date to c. 1600–1500 bce. a. Rhodes b. Malta c. Elba d. Sicily e. Crete 10 points Question 36 1. The meaning of an artwork almost never relies on the medium or media used by the artist. True False 10 points Question 37 1. Sebastiao Salgado is a painter. True False 10 points Question 38 1. La Guernica by Picasso does not portray a real historical event. True False 10 points Question 39 1. John Maeda’s point about the word “fear” is that it can and should only be undertood one way. True False 10 points Question 40 1. What of the following is a key work in Brene Brown’s lecture box iceburg arena phoenix 10 points Question 41 1. Architect Teddy Cruz builds New York style apartment buildings in Tijuana, Mexico. True False 10 points Question 42 1. Assume Vivid Astro Focus collaborate very well because they made a pact to always live under the same roof. True False 0 points Click Save and Submit to save and submit. Click Save All Answers to save all answers.

Take Test: Test # 2 Content Assistive Technology Tips [opens in new window] Test Information Instructions Description Instructions Timed Test This test has a time limit of 1 hour and 24 minutes.You will be notified when time expires, and you may continue or submit. Warnings appear when half the time, 5 minutes, 1 minute, and 30 seconds remain. Multiple Attempts This test allows 2 attempts. This is attempt number 1. Force Completion Once started, this test must be completed in one sitting. Do not leave the test before clicking Save and Submit. Remaining Time: 1 hour, 23 minutes, 57 seconds. Question 1 1. Such films as Amélie combine realistic and fantastical elements in order to: a. prevent the filmmaker and actors from being bored during production b. challenge the actors c. sell as many products as possible d. trick the viewer into believing everything in the film is true e. point out the magical qualities of ordinary life 10 points Question 2 1. Photographer Lewis Wickes Hine went undercover in factories and mines to expose the injustices of child labor. True False 10 points Question 3 1. The art of typography came into existence with the introduction of this invention. a. movable type b. the wheel c. moving pictures d. the automobile e. cotton gin 10 points Question 4 1. Match the artwork with its drawing medium: Ilka Gedö, Self-portrait Edgar Degas, The Tub Vincent van Gogh, Sower with Setting Sun Michelangelo, Studies for the Libyan Sibyl 2. Käthe Kollwitz, Self-portrait in Profile to Left a. red chalk b. charcoal c. reed pen and ink d. pastel e. graphite 10 points Question 5 1. The use of metal was extremely important in this period of human history. a. the Stone Age b. the Mesolithic c. the Neolithic d. the Bronze Age e. the Paleolithic 10 points Question 6 1. The Greek architect Kallikrates designed the Temple of Athena Nike using this style of column, named after a region in coastal Greece. a. Romanesque b. Egyptian c. Corinthian d. Ionic e. Doric 10 points Question 7 1. The Chinese-born architect I. M. Pei’s design for the Bank of China Tower, located in this place, combines a clear expression of structural integrity with elements of a traditional belief system called feng shui. a. Beijing b. Guangzhou c. Hong Kong d. Shanghai e. Tokyo 10 points Question 8 1. An Inconvenient Truth is ________ about ________. a. an experimental film . . . museum practices b. a romantic comedy . . . a secret marriage c. a documentary . . . global warming d. a science fiction film . . . another planet e. a fictional film . . . Al Gore 10 points Question 9 1. This sculptural process is the act of creating an environment that a viewer will experience within a space. a. carving b. earthworks c. readymades d. installation e. casting 10 points Question 10 1. An artwork that consists of a re-created bedroom with videos projected onto the walls would best be described as ________. a. performance art b. conceptual art c. an installation d. a readymade e. none of the other answers 10 points Question 11 1. Composer John Cage hoped that his innovative performances would: a. cause a fire in the tenement building in which he lived b. make all people hate art c. inspire people to pay attention to the life (and art) happening all around them d. separate music and art e. none of the other answers 10 points Question 12 1. The marks that are added to a letterform that were derived from the chisel marks created for words incised on Roman buildings are called ________. a. accents b. italics c. serifs d. codex e. carriages 10 points Question 13 1. This twentieth-century American painter chose tempera to describe his neighbor’s “extraordinary conquest of life” in the work Christina’s World. a. John Matos b. Andrew Wyeth c. Joan Brown d. Hung Liu e. Roger Shimomura 10 points Question 14 1. Match the filmmaker with a description of their work: Maya Deren Georges Méliès Hayao Miyazaki Eadweard Muybridge 2. Orson Welles a. known for silent films with trick effects and humor, including one about astronomers launched from a cannon onto the moon b. animator who incorporates elements from Japanese mythology into his films c. filmmaker renowned for an innovative and influential film that commented on a newspaper tycoon and the American Dream d. photographer who first captured sequences of still images of a horse and then made them appear to move : Eadweard Muybridge e. director of an experimental film based on dreams, recurring objects, and repeated image sequences : 10 points Question 15 1. The visual effect created by a camera obscura can occur in any room, whether it is light or dark. True False 10 points Question 16 1. Artists who model forms using soft pliable materials, such as clay or wax, sometimes employ this kind of support when creating their work. a. a chisel b. an armature c. a kiln d. calipers e. a patina 10 points Question 17 1. This is the large central space of a Romanesque or Gothic cathedral. a. aisle b. nave c. apse d. ambulatory e. crossing 10 points Question 18 1. The techniques of hatching and cross-hatching can be used only in dry media. True False 10 points Question 19 1. There are two types of fresco. Fresco secco, which means dry fresco, and this kind, which means good fresco. a. buon b. unum c. calabria d. mezzo e. tondo 10 points Question 20 1. This kind of stress pushes on the structure of a building and must be countered by a pulling stress. a. tension b. texture c. thrust d. momentum e. compression 10 points Question 21 1. What was the subject of the exhibition Here is New York, A Democracy of Photographs? a. September 11, 2001 b. the Civil War c. U.S. Supreme Court decisions d. Hurricane Katrina e. all of the other answers 10 points Question 22 1. An artwork that consists exclusively of drawings, designs, and plans would best be described as ________. a. performance art b. conceptual art c. an installation d. a happening e. none of the other answers 10 points Question 23 1. What does the word “photograph” mean? a. writing with light b. seeing through a lens c. signing a picture d. imitating a drawing e. reversing a tone 10 points Question 24 1. This earthwork, constructed by the prehistoric inhabitants of North America, is located in Ohio. a. Great Serpent Mound b. Old Faithful c. Pyramid of the Sun d. Pyramid of the Moon e. Cahokia Mounds 10 points Question 25 1. This process involves taking over a pre-existing image or object and altering its appearance in a way that changes its original meaning or purpose. a. pre-selection b. repoussé c. exchanging d. felting e. appropriation 10 points Question 26 1. Vito Acconci is the artist who created ________. a. Following Piece b. Wish Tree for Washington, D.C. c. O Superman d. Coyote, I Like America and America Likes Me e. all of the other answers 10 points Question 27 1. Why did Zaha Hadid decide to use glass as the primary building material for the ground level of the Contemporary Arts Center in Cincinnati? a. because glass is stronger than concrete b. to match all the other buildings in Cincinnati c. to disconnect the building from the city d. to give the building a weightless quality e. to copy the ancient Greeks 10 points Question 28 1. This Spanish artist created artworks in both print and paint that depict horrific events that happened during the French occupation of Spain between 1808 and 1814. a. Albrecht Dürer b. Pablo Picasso c. Rembrandt d. Francisco Goya e. Max Beckmann 10 points Question 29 1. This intaglio process is achieved by pulling a burin across the surface of a metal plate, leaving a burr where the ink will collect. a. mezzotint b. etching c. aquatint d. engraving e. drypoint 10 points Question 30 1. Using a sequence of specially generated drawings to create scenes in a movie is called ________. a. cel animation b. collage c. stop-action animation d. Expressionism e. imaginary thinking 10 points Question 31 1. What is it called when a photographer chooses to make a photograph look candid and spontaneous? a. digital manipulation b. quick-capture c. snapshot aesthetic d. photomontage e. studio style 10 points Question 32 1. Sonia Delaunay used this medium for her lively illustrations accompanying Blaise Cendrars’s poetry in their “simultaneous” artist’s book. a. watercolor b. acrylic c. ink d. fresco e. oil 10 points Question 33 1. In order for photojournalistic news photos to be effective they need to be seen as ________. a. fun b. colorful c. truthful d. surrealistic e. none of the other answers 10 points Question 34 1. To transfer the design of The School of Athens to the wall, Raphael ________ a large drawing, then used powdered charcoal dust to leave an impression of the original image. a. cut out b. framed c. perforated d. added color to e. glued 10 points Question 35 1. The earliest examples of fresco, found at the Palace of Knossos on the Mediterranean island of ________, date to c. 1600–1500 bce. a. Rhodes b. Malta c. Elba d. Sicily e. Crete 10 points Question 36 1. The meaning of an artwork almost never relies on the medium or media used by the artist. True False 10 points Question 37 1. Sebastiao Salgado is a painter. True False 10 points Question 38 1. La Guernica by Picasso does not portray a real historical event. True False 10 points Question 39 1. John Maeda’s point about the word “fear” is that it can and should only be undertood one way. True False 10 points Question 40 1. What of the following is a key work in Brene Brown’s lecture box iceburg arena phoenix 10 points Question 41 1. Architect Teddy Cruz builds New York style apartment buildings in Tijuana, Mexico. True False 10 points Question 42 1. Assume Vivid Astro Focus collaborate very well because they made a pact to always live under the same roof. True False 0 points Click Save and Submit to save and submit. Click Save All Answers to save all answers.

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Question 1 1. When the rules of perspective are applied in order to represent unusual points of view, we call this ________. a. foreshortening b. chiaroscuro c. convergence d. highlight e. overlapping 10 points Question 2 1. A flat work of art has two dimensions: ________ and width. a. breadth b. depth c. size d. mass e. height 10 points Question 3 1. Méret Oppenheim was part of an art movement that rejected rational, conscious thought. Her fur-lined teacup and saucer, Object, conjures an unexpected and illogical sensation for the viewer by using ________ texture. a. smooth b. familiar c. expected d. subversive e. silky 10 points Question 4 1. In James Allen’s etching The Connectors, an image of workers erecting the Empire State Building, the artist created a feeling of great height by using ________ line to lead the viewer’s eye diagonally downward. a. horizontal b. communicative c. regular d. directional e. implied 10 points Question 5 1. Because it is three-dimensional, a form has these three spatial measurements: height, width, and ________. a. mass b. length c. size d. depth e. strength 10 points Question 6 1. The ancient Egyptian depiction of the journey of the Sun god Re (0.1) was painted on ________. a. stone b. a coffin c. the wall of a tomb d. copper e. a vase 10 points Question 7 1. The area covered by a pattern is called the ________. a. field b. motif c. background d. size e. foreground 10 points Question 8 1. ________ balance is achieved when two halves of a composition are not mirror images of each other. a. unified b. radial c. varied d. asymmetrical e. symmetrical 10 points Question 9 1. In Audrey Flack’s Marilyn Monroe, the burning candle, the flower, and the hourglass are typical of a kind of symbolism in art that reminds us of death. This kind of symbolism is known as ________. a. vanitas b. feminism c. abstract d. eternal e. none of the other answers 10 points Question 10 1. Tibetan Buddhist monks create colored sand images with a radial design. This representation of the universe is called a ________. a. prayer wheel b. rotunda c. mandala d. prayer flag e. lotus 10 points Question 11 1. In The School of Athens, Raphael focused our attention on two Greek philosophers positioned in the center of the work. They are ________ and ________. a. Plato . . . Aristotle b. Aristotle . . . Socrates c. Diogenes . . . Socrates d. Diogenes . . . Aristotle e. Socrates . . . Plato 10 points Question 12 1. In his Obey campaign poster Shepard Fairey used a striking contrast between positive and ________ shapes to attract the attention of the public. a. figure–ground reversal b. implied c. geometric d. organic e. negative 10 points Question 13 1. The Italian architect Andrea Palladio created a radial design in his plan for the Villa Capra. This building is also called the ________. a. Colosseum b. Pantheon c. Villa Rotonda d. Villa Caprese e. Parthenon 10 points Question 14 1. The French artist Georges Seurat employed a new technique to create a jewel-like diffusion of light and vibration of color in his work The Circus. This type of painting, made up of small dots of color, is known as ________. a. Fauvism b. Luminism c. pointillism d. Pop art e. Impressionism 10 points Question 15 1. The rarity of an artwork, and its value, are often closely related. True False 10 points Question 16 1. By orienting lines so that they attract attention to a specific area of a work of art the artist is using ________. a. actual line b. implied line c. directional line d. measured line e. chaotic line 10 points Question 17 1. Kindred Spirits by Asher Brown Durand uses the effects of ________ to give a sense of the vastness of the American landscape. a. pencil drawing b. geometry c. atmospheric perspective d. foreshortening e. color 10 points Question 18 1. The opposite of emphasis is ________. a. subordination b. tone c. focal point d. color e. proportion 10 points Question 19 1. Gustav Klimt’s portrait of Adele Bloch-Bauer was typical of his portraits of the wives and sisters of ________. a. foreign tourists b. Nazi rulers c. German scientists d. Austrian businessmen e. important politicians 10 points Question 20 1. The combination of jarring vertical and diagonal lines in Vincent van Gogh’s The Bedroom creates an atmosphere of ________. a. happiness b. rest c. anxiety d. expectation e. calm 10 points Question 21 1. If the clothing of the saint was the only light area in The Funeral of St. Bonaventure, the viewer’s eye would not be easily drawn to any other areas of the composition. True False 10 points Question 22 1. Miriam Schapiro’s collage Baby Blocks combines two different kinds of shape. ________ is the term used to describe a shape that suggests the natural world, while the term geometric suggests mathematical regularity. a. conceptual b. implied c. organic d. regular e. artificial 10 points Question 23 1. Any of the ________ of art can help focus our interest on specific areas of a work of art. a. styles b. elements c. periods d. tones e. themes 10 points Question 24 1. An artwork can be described as non-objective if its subject matter is ________. a. three-dimensional b. difficult c. unrecognizable d. recognizable e. animals 10 points Question 25 1. Match the methodological approach with its definition: biographical analysis feminist analysis formal analysis contextual analysis 2. iconographical analysis a. analyzes the use of formal elements in a work. b. considers the role of women in an artwork c. interprets objects and figures in the artwork as symbols d. considers the artist’s personal experiences e. considers the religious, political, and social environment in which the artwork was made and viewed 10 points Question 26 1. Alexander Calder invented the ________, a type of suspended, balanced sculpture that uses air currents to power its movement. a. mime b. relief c. mobile d. stabile e. zoetrope 10 points Question 27 1. Louise Nevelson’s work White Vertical Water is a realistic depiction of fish in a river. True False 10 points Question 28 1. William G. Wall’s Fort Edward was published as a ________. a. print b. watercolor c. photograph d. oil painting e. newspaper article 10 points Question 29 1. Artemisia Gentileschi worked during this stylistic and historical period. a. Surrealism b. Impressionism c. Baroque d. Renaissance e. Pop art 10 points Question 30 1. The process of using a series of parallel lines set close to one another to differentiate planes of value in a work of art is called ________. a. highlight b. core shadow c. perspective d. hatching e. palette 10 points Question 31 1. The artist Canaletto, in his drawing of the Ducal Palace in Venice, created an impression of three dimensions by using line to show the division between ________. a. planes b. two figures c. colors d. time periods e. mountains 10 points Question 32 1. Marisol’s work Father Damien was created to memorialize the heroism of a priest who lost his life helping the victims of leprosy. This sculpture stands in front of the State Capitol Building in the U.S. State of ________. a. Arizona b. Pennsylvania c. Utah d. Tennessee e. Hawaii 10 points Question 33 1. The medium of Marc Quinn’s Self is: a. clay b. the artist’s toenail clippings c. wood d. real human hair e. the artist’s own blood 10 points Question 34 1. The work now known as the Watts Towers was in fact given a different title by its creator. That title was ________. a. Nuestro Pueblo b. LA Towers c. Found Objects d. it had no title originally e. Skyscrapers 1 and 2 10 points Question 35 1. Why do we presume that the head of a woman from Benin (0.18) was made for someone wealthy? a. because it was made to be shown in a museum b. because it strongly resembles the Queen c. because it has a price carved on the back d. because it was made from rare ivory e. it was definitely not made for anyone wealthy 10 points Question 36 1. Shahzia Sikander’s art is best described as Abstract Expressionism Naturalist sculpture Pop Art Miniature Painting 10 points Question 37 1. A sunset is a work of art. True False 10 points Question 38 1. A mens’ urinal became a well known artwork in the 20th century. True False 10 points Question 39 1. Which artist has torn out people’s lawns to design and build edible gardens across the country? Andrea Zittel Fritz Haeg Ruben Ortiz Torres Mark Newport

Question 1 1. When the rules of perspective are applied in order to represent unusual points of view, we call this ________. a. foreshortening b. chiaroscuro c. convergence d. highlight e. overlapping 10 points Question 2 1. A flat work of art has two dimensions: ________ and width. a. breadth b. depth c. size d. mass e. height 10 points Question 3 1. Méret Oppenheim was part of an art movement that rejected rational, conscious thought. Her fur-lined teacup and saucer, Object, conjures an unexpected and illogical sensation for the viewer by using ________ texture. a. smooth b. familiar c. expected d. subversive e. silky 10 points Question 4 1. In James Allen’s etching The Connectors, an image of workers erecting the Empire State Building, the artist created a feeling of great height by using ________ line to lead the viewer’s eye diagonally downward. a. horizontal b. communicative c. regular d. directional e. implied 10 points Question 5 1. Because it is three-dimensional, a form has these three spatial measurements: height, width, and ________. a. mass b. length c. size d. depth e. strength 10 points Question 6 1. The ancient Egyptian depiction of the journey of the Sun god Re (0.1) was painted on ________. a. stone b. a coffin c. the wall of a tomb d. copper e. a vase 10 points Question 7 1. The area covered by a pattern is called the ________. a. field b. motif c. background d. size e. foreground 10 points Question 8 1. ________ balance is achieved when two halves of a composition are not mirror images of each other. a. unified b. radial c. varied d. asymmetrical e. symmetrical 10 points Question 9 1. In Audrey Flack’s Marilyn Monroe, the burning candle, the flower, and the hourglass are typical of a kind of symbolism in art that reminds us of death. This kind of symbolism is known as ________. a. vanitas b. feminism c. abstract d. eternal e. none of the other answers 10 points Question 10 1. Tibetan Buddhist monks create colored sand images with a radial design. This representation of the universe is called a ________. a. prayer wheel b. rotunda c. mandala d. prayer flag e. lotus 10 points Question 11 1. In The School of Athens, Raphael focused our attention on two Greek philosophers positioned in the center of the work. They are ________ and ________. a. Plato . . . Aristotle b. Aristotle . . . Socrates c. Diogenes . . . Socrates d. Diogenes . . . Aristotle e. Socrates . . . Plato 10 points Question 12 1. In his Obey campaign poster Shepard Fairey used a striking contrast between positive and ________ shapes to attract the attention of the public. a. figure–ground reversal b. implied c. geometric d. organic e. negative 10 points Question 13 1. The Italian architect Andrea Palladio created a radial design in his plan for the Villa Capra. This building is also called the ________. a. Colosseum b. Pantheon c. Villa Rotonda d. Villa Caprese e. Parthenon 10 points Question 14 1. The French artist Georges Seurat employed a new technique to create a jewel-like diffusion of light and vibration of color in his work The Circus. This type of painting, made up of small dots of color, is known as ________. a. Fauvism b. Luminism c. pointillism d. Pop art e. Impressionism 10 points Question 15 1. The rarity of an artwork, and its value, are often closely related. True False 10 points Question 16 1. By orienting lines so that they attract attention to a specific area of a work of art the artist is using ________. a. actual line b. implied line c. directional line d. measured line e. chaotic line 10 points Question 17 1. Kindred Spirits by Asher Brown Durand uses the effects of ________ to give a sense of the vastness of the American landscape. a. pencil drawing b. geometry c. atmospheric perspective d. foreshortening e. color 10 points Question 18 1. The opposite of emphasis is ________. a. subordination b. tone c. focal point d. color e. proportion 10 points Question 19 1. Gustav Klimt’s portrait of Adele Bloch-Bauer was typical of his portraits of the wives and sisters of ________. a. foreign tourists b. Nazi rulers c. German scientists d. Austrian businessmen e. important politicians 10 points Question 20 1. The combination of jarring vertical and diagonal lines in Vincent van Gogh’s The Bedroom creates an atmosphere of ________. a. happiness b. rest c. anxiety d. expectation e. calm 10 points Question 21 1. If the clothing of the saint was the only light area in The Funeral of St. Bonaventure, the viewer’s eye would not be easily drawn to any other areas of the composition. True False 10 points Question 22 1. Miriam Schapiro’s collage Baby Blocks combines two different kinds of shape. ________ is the term used to describe a shape that suggests the natural world, while the term geometric suggests mathematical regularity. a. conceptual b. implied c. organic d. regular e. artificial 10 points Question 23 1. Any of the ________ of art can help focus our interest on specific areas of a work of art. a. styles b. elements c. periods d. tones e. themes 10 points Question 24 1. An artwork can be described as non-objective if its subject matter is ________. a. three-dimensional b. difficult c. unrecognizable d. recognizable e. animals 10 points Question 25 1. Match the methodological approach with its definition: biographical analysis feminist analysis formal analysis contextual analysis 2. iconographical analysis a. analyzes the use of formal elements in a work. b. considers the role of women in an artwork c. interprets objects and figures in the artwork as symbols d. considers the artist’s personal experiences e. considers the religious, political, and social environment in which the artwork was made and viewed 10 points Question 26 1. Alexander Calder invented the ________, a type of suspended, balanced sculpture that uses air currents to power its movement. a. mime b. relief c. mobile d. stabile e. zoetrope 10 points Question 27 1. Louise Nevelson’s work White Vertical Water is a realistic depiction of fish in a river. True False 10 points Question 28 1. William G. Wall’s Fort Edward was published as a ________. a. print b. watercolor c. photograph d. oil painting e. newspaper article 10 points Question 29 1. Artemisia Gentileschi worked during this stylistic and historical period. a. Surrealism b. Impressionism c. Baroque d. Renaissance e. Pop art 10 points Question 30 1. The process of using a series of parallel lines set close to one another to differentiate planes of value in a work of art is called ________. a. highlight b. core shadow c. perspective d. hatching e. palette 10 points Question 31 1. The artist Canaletto, in his drawing of the Ducal Palace in Venice, created an impression of three dimensions by using line to show the division between ________. a. planes b. two figures c. colors d. time periods e. mountains 10 points Question 32 1. Marisol’s work Father Damien was created to memorialize the heroism of a priest who lost his life helping the victims of leprosy. This sculpture stands in front of the State Capitol Building in the U.S. State of ________. a. Arizona b. Pennsylvania c. Utah d. Tennessee e. Hawaii 10 points Question 33 1. The medium of Marc Quinn’s Self is: a. clay b. the artist’s toenail clippings c. wood d. real human hair e. the artist’s own blood 10 points Question 34 1. The work now known as the Watts Towers was in fact given a different title by its creator. That title was ________. a. Nuestro Pueblo b. LA Towers c. Found Objects d. it had no title originally e. Skyscrapers 1 and 2 10 points Question 35 1. Why do we presume that the head of a woman from Benin (0.18) was made for someone wealthy? a. because it was made to be shown in a museum b. because it strongly resembles the Queen c. because it has a price carved on the back d. because it was made from rare ivory e. it was definitely not made for anyone wealthy 10 points Question 36 1. Shahzia Sikander’s art is best described as Abstract Expressionism Naturalist sculpture Pop Art Miniature Painting 10 points Question 37 1. A sunset is a work of art. True False 10 points Question 38 1. A mens’ urinal became a well known artwork in the 20th century. True False 10 points Question 39 1. Which artist has torn out people’s lawns to design and build edible gardens across the country? Andrea Zittel Fritz Haeg Ruben Ortiz Torres Mark Newport

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