Sex, Gender, and Popular Culture Spring 2015 Look through popular magazines, and see if you can find advertisements that objectify women in order to sell a product. Alternately, you may use an advertisement on television (but make sure to provide a link to the ad so I can see it!). Study these images then write a paper about objectification that deals with all or some of the following: • What effect(s), if any, do you think the objectification of women’s bodies has on our culture? • Jean Kilbourne states “turning a human being into a thing is almost always the first step toward justifying violence against that person.” What do you think she means by this? Do you agree with her reasoning? Why or why not? • Some people would argue that depicting a woman’s body as an object is a form of art. What is your opinion of this point of view? Explain your reasoning. • Why do you think that women are objectified more often than men are? • How does sexualization and objectification play out differently across racial lines? • Kilbourne explains that the consequences of being objectified are different – and more serious – for women than for men. Do you agree? How is the world different for women than it is for men? How do objectified images of women interact with those in our culture differently from the way images of men do? Why is it important to look at images in the context of the culture? • What is the difference between sexual objectification and sexual subjectification? (Ros Gill ) • How do ads construct violent white masculinity and how does that vision of masculinity hurt both men and women? Throughout your written analysis, be sure to make clear and specific reference to the images you selected, and please submit these images with your paper. Make sure you engage with and reference to at least 4 of the following authors: Kilbourne, Bordo, Hunter & Soto, Rose, Durham, Gill, Katz, Schuchardt, Ono and Buescher. Guidelines:  Keep your content focused on structural, systemic, institutional factors rather than the individual: BE ANALYTICAL NOT ANECDOTAL.  Avoid using the first person or including personal stories/reactions. You must make sure to actively engage with your readings: these essays need to be informed and framed by the theoretical material you have been reading this semester.  Keep within the 4-6 page limit; use 12-point font, double spacing and 1-inch margins.  Use formal writing conventions (introduction/thesis statement, body, conclusion) and correct grammar. Resources may be cited within the text of your paper, i.e. (Walters, 2013).

Sex, Gender, and Popular Culture Spring 2015 Look through popular magazines, and see if you can find advertisements that objectify women in order to sell a product. Alternately, you may use an advertisement on television (but make sure to provide a link to the ad so I can see it!). Study these images then write a paper about objectification that deals with all or some of the following: • What effect(s), if any, do you think the objectification of women’s bodies has on our culture? • Jean Kilbourne states “turning a human being into a thing is almost always the first step toward justifying violence against that person.” What do you think she means by this? Do you agree with her reasoning? Why or why not? • Some people would argue that depicting a woman’s body as an object is a form of art. What is your opinion of this point of view? Explain your reasoning. • Why do you think that women are objectified more often than men are? • How does sexualization and objectification play out differently across racial lines? • Kilbourne explains that the consequences of being objectified are different – and more serious – for women than for men. Do you agree? How is the world different for women than it is for men? How do objectified images of women interact with those in our culture differently from the way images of men do? Why is it important to look at images in the context of the culture? • What is the difference between sexual objectification and sexual subjectification? (Ros Gill ) • How do ads construct violent white masculinity and how does that vision of masculinity hurt both men and women? Throughout your written analysis, be sure to make clear and specific reference to the images you selected, and please submit these images with your paper. Make sure you engage with and reference to at least 4 of the following authors: Kilbourne, Bordo, Hunter & Soto, Rose, Durham, Gill, Katz, Schuchardt, Ono and Buescher. Guidelines:  Keep your content focused on structural, systemic, institutional factors rather than the individual: BE ANALYTICAL NOT ANECDOTAL.  Avoid using the first person or including personal stories/reactions. You must make sure to actively engage with your readings: these essays need to be informed and framed by the theoretical material you have been reading this semester.  Keep within the 4-6 page limit; use 12-point font, double spacing and 1-inch margins.  Use formal writing conventions (introduction/thesis statement, body, conclusion) and correct grammar. Resources may be cited within the text of your paper, i.e. (Walters, 2013).

The objectification of women has been a very controversial topic … Read More...
Advertising and Critical Analysis For this essay you will examine a selection of commercials. This essay will require that you engage in some in-depth examination of 3-4 commercials. This “close viewing” of the commercials should lead you to a thesis that answers a question such as “Who do the advertisers think that I am?” or “What do these commercials say about us?” You need to do more than simply list some commercials and summarize them – although it is important that you summarize the commercials so that the reader can “see” them. A strong essay will look deeper into the commercial and its product – it will go beyond what is simply stated and instead examine the tangible elements of the commercial as well as what is underlying or unspoken in the advertisement. While writing this, here are some things to consider: • Besides the actual product, what else is the ad selling or promoting? • What human instinct, desire, or shortcoming is the ad playing to? • What is used to make the sale and turn consumers into customers (humor, sex, youth, etc.)? • How do these ads work in conjunction with the show during which they are aired? • Who do you think this ad is aimed at (audience)? • Although only a short commercial, what do you think these advertisements say about American culture or the American people? Helpful hints: • Choose commercials from specific sectors or ones that deal with similar ideas (i.e. alcohol, trucks, military, disabilities, etc.). Doing this will help you come up with a tight focus and hold to your thesis throughout the essay. • This essay needs to be 5 – 6 pages of polished and delightfully insightful prose. In addition your paper needs to exhibit all the standard formatting and fonts. This essay also requires a Works Cited page carefully listing any sources referenced, including the commercials being discussed.

Advertising and Critical Analysis For this essay you will examine a selection of commercials. This essay will require that you engage in some in-depth examination of 3-4 commercials. This “close viewing” of the commercials should lead you to a thesis that answers a question such as “Who do the advertisers think that I am?” or “What do these commercials say about us?” You need to do more than simply list some commercials and summarize them – although it is important that you summarize the commercials so that the reader can “see” them. A strong essay will look deeper into the commercial and its product – it will go beyond what is simply stated and instead examine the tangible elements of the commercial as well as what is underlying or unspoken in the advertisement. While writing this, here are some things to consider: • Besides the actual product, what else is the ad selling or promoting? • What human instinct, desire, or shortcoming is the ad playing to? • What is used to make the sale and turn consumers into customers (humor, sex, youth, etc.)? • How do these ads work in conjunction with the show during which they are aired? • Who do you think this ad is aimed at (audience)? • Although only a short commercial, what do you think these advertisements say about American culture or the American people? Helpful hints: • Choose commercials from specific sectors or ones that deal with similar ideas (i.e. alcohol, trucks, military, disabilities, etc.). Doing this will help you come up with a tight focus and hold to your thesis throughout the essay. • This essay needs to be 5 – 6 pages of polished and delightfully insightful prose. In addition your paper needs to exhibit all the standard formatting and fonts. This essay also requires a Works Cited page carefully listing any sources referenced, including the commercials being discussed.

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