This week serves an opportunity for you to serve as a public relations strategist! Go to any respectable media outlet (online, tv, print, etc). Find a story that provides an example of a public relations problem or opportunity. It can be local, state, regional, national or international in nature. (Note: no fair citing the obvious; try to be creative in your story choice). 1) list the story link so we can refer to it when we are responding in the forum 2) provide a brief recap of the situation. (This should serve as about 1/2 of your posting) 3) provide a brief recommendation/suggestion of how the company/organization/celebrity, etc. should handle it from a public relations perspective. REMEMBER: it doesn’t have to be negative! (This should serve as the other 1/2 of your posting) 4) provide a question for your colleagues to ponder/respond to in the forum.
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