Reading Guide 3 CHEM 101 Check here if you want your paper returned Chapter 3 – Section 3.1-3.4 Introduction to Chemistry Dr. Bragg Printed Last Name: First Name: WKUID: 1. Express in your own words the meaning of these terms: a. Hypothesis b. Law c. Theory d. Conservation e. Proportion f. Radioactive g. Atomic Number h. Mass Number i. Isotope j. Spectrum k. Ground State l. Excited State m. Quantum n. Valence o. Shell p. Subshell q. Orbital 2. Briefly describe the main points of Dalton’s Atomic Theory. On Time: Complete: Questions: Total Score: 3. Who experimentally verified the Law of Conservation of Matter? 4. Who experimentally verified the Law of Definite Proportions? 5. What are the three most important subatomic particles, and what is the charge on each? 6. Who discovered natural radioactivity? 7. What are the three main radioactive ‘particles,’ and what is the charge on each? 8. Who was the student that set up the experiments and made the observations that lead to the discovery of the nucleus of the atom? 9. Considering atomic numbers and mass numbers, which is the same among a set of isotopes and which is different? 10. What is the difference between a continuous spectrum and a line spectrum? 11. Who proposed the Shell Model of the hydrogen atom based on small energy steps between adjacent levels for electrons? 12. Which end of the electromagnetic spectrum is higher in ENERGY, ı-rays or radio waves? 13. Who proposed the mathematical wave theory that explained the existence of orbitals? 14. Give the general subshell filling order for electrons in ground state atoms. Reading Guide 3 CHEM 101 Dr. Bragg Chapter 3 – Sections 3.1 – 3.4 Introduction to Chemistry Page 2

Reading Guide 3 CHEM 101 Check here if you want your paper returned Chapter 3 – Section 3.1-3.4 Introduction to Chemistry Dr. Bragg Printed Last Name: First Name: WKUID: 1. Express in your own words the meaning of these terms: a. Hypothesis b. Law c. Theory d. Conservation e. Proportion f. Radioactive g. Atomic Number h. Mass Number i. Isotope j. Spectrum k. Ground State l. Excited State m. Quantum n. Valence o. Shell p. Subshell q. Orbital 2. Briefly describe the main points of Dalton’s Atomic Theory. On Time: Complete: Questions: Total Score: 3. Who experimentally verified the Law of Conservation of Matter? 4. Who experimentally verified the Law of Definite Proportions? 5. What are the three most important subatomic particles, and what is the charge on each? 6. Who discovered natural radioactivity? 7. What are the three main radioactive ‘particles,’ and what is the charge on each? 8. Who was the student that set up the experiments and made the observations that lead to the discovery of the nucleus of the atom? 9. Considering atomic numbers and mass numbers, which is the same among a set of isotopes and which is different? 10. What is the difference between a continuous spectrum and a line spectrum? 11. Who proposed the Shell Model of the hydrogen atom based on small energy steps between adjacent levels for electrons? 12. Which end of the electromagnetic spectrum is higher in ENERGY, ı-rays or radio waves? 13. Who proposed the mathematical wave theory that explained the existence of orbitals? 14. Give the general subshell filling order for electrons in ground state atoms. Reading Guide 3 CHEM 101 Dr. Bragg Chapter 3 – Sections 3.1 – 3.4 Introduction to Chemistry Page 2

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1 Laboratory 3 – Sinusoids in Engineering: Measurement and Analysis of Harmonic Signals 3.1 Laboratory Objective The objective of this laboratory is to understand the basic properties of sinusoids and sinusoid measurements. 3.2 Educational Objectives After performing this experiment, students should be able to: 1. Understand the properties of sinusoids. 2. Understand sinusoidal manipulation 3. Use a function generator 4. Obtain measurements using an oscilloscope 3.3 Background Sinusoids are sine or cosine waveforms that can describe many engineering phenomena. Any oscillatory motion can be described using sinusoids. Many types of electrical signals such as square, triangle, and sawtooth waves are modeled using sinusoids. Their manipulation incurs the understanding of certain quantities that describe sinusoidal behavior. These quantities are described below. 3.3.1 Sinusoid Characteristics Amplitude The amplitude A of a sine wave describes the height of the hills and valleys of a sinusoid. It carries the physical units of what the sinusoid is describing (volts, amps, meters, etc.). Frequency There are two types of frequencies that can describe a sinusoid. The normal frequency f is how many times the sinusoid repeats per unit time. It has units of cycles per second (s-1) or Hertz (Hz). The angular frequency ω is how many radians pass per second. Consequently, ω has units of radians per second. Laboratory 3 – Sinusoids in Engineering: Measurement and Analysis of Harmonic Signals 2 Period The period T is how long a sinusoid takes to repeat one complete cycle. The period is measured in seconds. Phase The phase φ of a sinusoid causes a horizontal shift along the t-axis. The phase has units of radians. TimeShift The time shift ts of a sinusoid is a horizontal shift along the t-axis and is a time measurement of the phase. The time shift has units of seconds. NOTE: A sine wave and a cosine wave only differ by a phase shift of 90° or ?2 radians. In reality, they are the same waveform but with a different φ value. 3.3.2 Sinusoidal Relationships Figure 3.1: Sinusoid The general equation of a sinusoid is given below and refers to Figure 3.1. ?(?) = ????(?? +?) (3.1) The angular frequency is related to the normal frequency by Equation 3.2. ?= 2?? (3.2) The angular frequency is also related to the period by Equation 3.3. ?=2?? (3.3) By inspection, the normal frequency is related to the period by Equation 3.4. ? =1? (3.4) ?? Laboratory 3 – Sinusoids in Engineering: Measurement and Analysis of Harmonic Signals 3 The time shift is related to the phase (radians) and the frequency by Equation 3.5. ??= ∅2?? (3.5) 3.3.3 Equipment 3.3.3.1 Inductors Inductors are electrical components that resist a change in the flow of current passing through them. They are essentially coils of wire. Inductors are electromagnets too. They are represented in schematics using the following symbol and physically using the following equipment (with or without exposed wire): Figure 3.2: Symbol and Physical Example for Inductors 3.3.3.2 Capacitors Capacitors are electrical components that store energy. This enables engineers to store electrical energy from an input source such as a battery. Some capacitors are polarized and therefore have a negative and positive plate. One plate is straight, representing the positive terminal on the device, and the other is curved, representing the negative one. Polarized capacitors are represented in schematics using the following symbol and physically using the following equipment: Figure 3.3: Symbol and Physical Example for Capacitors 3.3.3.3 Function Generator A function generator is used to create different types of electrical waveforms over a wide range of frequencies. It generates standard sine, square, and triangle waveforms and uses the analog output channel. 3.3.3.5 Oscilloscope An oscilloscope is a type of electronic test instrument that allows observation of constantly varying voltages, usually as a two-dimensional plot of one or more signals as a function of time. It displays voltage data over time for the analysis of one or two voltage measurements taken from the analog input channels of the Oscilloscope. The observed waveform can be analyzed for amplitude, frequency, time interval and more. Laboratory 3 – Sinusoids in Engineering: Measurement and Analysis of Harmonic Signals 4 3.4 Procedure Follow the steps outlined below after the instructor has explained how to use the laboratory equipment 3.4.1 Sinusoidal Measurements 1. Connect the output channel of the Function Generator to the channel one of the Oscilloscope. 2. Complete Table 3.1 using the given values for voltage and frequency. Table 3.1: Sinusoid Measurements Function Generator Oscilloscope (Measured) Calculated Voltage Amplitude, A (V ) Frequency (Hz) 2*A (Vp−p ) f (Hz) T (sec) ω (rad/sec) T (sec) 2.5 1000 3 5000 3.4.2 Circuit Measurements 1. Connect the circuit in figure 3.4 below with the given resistor and capacitor NOTE: Vs from the circuit comes from the Function Generator using a BNC connector. Figure 3.4: RC Circuit Laboratory 3 – Sinusoids in Engineering: Measurement and Analysis of Harmonic Signals 5 2. Using the alligator to BNC cables, connect channel one of the Oscilloscope across the capacitor and complete Table 3.2 Table 3.2: Capacitor Sinusoid Function Generator Oscilloscope (Measured) Calculated Vs (Volts) Frequency (Hz) Vc (volts) f (Hz) T (sec) ω (rad/sec) 2.5 100 3. Disconnect channel one and connect channel two of the oscilloscope across the resistor and complete table 3.3. Table 3.3: Resistor Sinusoid Function Generator Oscilloscope (Measured) Calculated Vs (Volts) Frequency (Hz) VR (volts) f (Hz) T (sec) ω (rad/sec) 2.5 100 4. Leaving channel two connected across the resistor, clip the positive lead to the positive side of the capacitor and complete table 3.4 Table 3.4: Phase Difference Function Generator Oscilloscope (Measured) Calculated Vs (volts) Frequency (Hz) Divisions Time/Div (sec) ts (sec) ɸ (rad) ɸ (degrees) 2.5 100 5. Using the data from Tables 3.2, 3.3, and 3.4, plot the capacitor sinusoidal equation and the resistor sinusoidal equation on the same graph using MATLAB. HINT: Plot over one period. 6. Kirchoff’s Voltage Law states that ??(?)=??(?)+??(?). Calculate Vs by hand using the following equation and Tables 3.2 and 3.3 ??(?)=√??2+??2???(??−???−1(????)) Laboratory 3 – Sinusoids in Engineering: Measurement and Analysis of Harmonic Signals 6 3.5 New MATLAB Commands hold on  This command allows multiple graphs to be placed on the same XY axis and is placed after the first plot statement. legend (’string 1’, ’string2’, ‘string3’)  This command adds a legend to the plot. Strings must be placed in the order as the plots were generated. plot (x, y, ‘line specifiers’)  This command plots the data and uses line specifiers to differentiate between different plots on the same XY axis. In this lab, only use different line styles from the table below. Table 3.5: Line specifiers for the plot() command sqrt(X)  This command produces the square root of the elements of X. NOTE: The “help” command in MATLAB can be used to find a description and example for functions such as input.  For example, type “help input” in the command window to learn more about the input function. NOTE: Refer to section the “MATLAB Commands” sections from prior labs for previously discussed material that you may also need in order to complete this assignment. Laboratory 3 – Sinusoids in Engineering: Measurement and Analysis of Harmonic Signals 7 3.6 Lab Report Requirements 1. Complete Tables 3.1, 3.2, 3.3, 3.4 (5 points each) 2. Show hand calculations for all four tables. Insert after this page (5 points each) 3. Draw the two sinusoids by hand from table 3.1. Label amplitude, period, and phase. Insert after this page. (5 points) 4. Insert MATLAB plot of Vc and VR as obtained from data in Tables 3.2 and 3.3 after this page. (5 points each) 5. Show hand calculations for Vs(t). Insert after this page. (5 points) 6. Using the data from the Tables, write: (10 points) a) Vc(t) = b) VR(t) = 7. Also, ???(?)=2.5???(628?). Write your Vs below and give reasons why they are different. (10 points) a) Vs(t) = b) Reasons: 8. Write an executive summary for this lab describing what you have done, and learned. (20 points)

1 Laboratory 3 – Sinusoids in Engineering: Measurement and Analysis of Harmonic Signals 3.1 Laboratory Objective The objective of this laboratory is to understand the basic properties of sinusoids and sinusoid measurements. 3.2 Educational Objectives After performing this experiment, students should be able to: 1. Understand the properties of sinusoids. 2. Understand sinusoidal manipulation 3. Use a function generator 4. Obtain measurements using an oscilloscope 3.3 Background Sinusoids are sine or cosine waveforms that can describe many engineering phenomena. Any oscillatory motion can be described using sinusoids. Many types of electrical signals such as square, triangle, and sawtooth waves are modeled using sinusoids. Their manipulation incurs the understanding of certain quantities that describe sinusoidal behavior. These quantities are described below. 3.3.1 Sinusoid Characteristics Amplitude The amplitude A of a sine wave describes the height of the hills and valleys of a sinusoid. It carries the physical units of what the sinusoid is describing (volts, amps, meters, etc.). Frequency There are two types of frequencies that can describe a sinusoid. The normal frequency f is how many times the sinusoid repeats per unit time. It has units of cycles per second (s-1) or Hertz (Hz). The angular frequency ω is how many radians pass per second. Consequently, ω has units of radians per second. Laboratory 3 – Sinusoids in Engineering: Measurement and Analysis of Harmonic Signals 2 Period The period T is how long a sinusoid takes to repeat one complete cycle. The period is measured in seconds. Phase The phase φ of a sinusoid causes a horizontal shift along the t-axis. The phase has units of radians. TimeShift The time shift ts of a sinusoid is a horizontal shift along the t-axis and is a time measurement of the phase. The time shift has units of seconds. NOTE: A sine wave and a cosine wave only differ by a phase shift of 90° or ?2 radians. In reality, they are the same waveform but with a different φ value. 3.3.2 Sinusoidal Relationships Figure 3.1: Sinusoid The general equation of a sinusoid is given below and refers to Figure 3.1. ?(?) = ????(?? +?) (3.1) The angular frequency is related to the normal frequency by Equation 3.2. ?= 2?? (3.2) The angular frequency is also related to the period by Equation 3.3. ?=2?? (3.3) By inspection, the normal frequency is related to the period by Equation 3.4. ? =1? (3.4) ?? Laboratory 3 – Sinusoids in Engineering: Measurement and Analysis of Harmonic Signals 3 The time shift is related to the phase (radians) and the frequency by Equation 3.5. ??= ∅2?? (3.5) 3.3.3 Equipment 3.3.3.1 Inductors Inductors are electrical components that resist a change in the flow of current passing through them. They are essentially coils of wire. Inductors are electromagnets too. They are represented in schematics using the following symbol and physically using the following equipment (with or without exposed wire): Figure 3.2: Symbol and Physical Example for Inductors 3.3.3.2 Capacitors Capacitors are electrical components that store energy. This enables engineers to store electrical energy from an input source such as a battery. Some capacitors are polarized and therefore have a negative and positive plate. One plate is straight, representing the positive terminal on the device, and the other is curved, representing the negative one. Polarized capacitors are represented in schematics using the following symbol and physically using the following equipment: Figure 3.3: Symbol and Physical Example for Capacitors 3.3.3.3 Function Generator A function generator is used to create different types of electrical waveforms over a wide range of frequencies. It generates standard sine, square, and triangle waveforms and uses the analog output channel. 3.3.3.5 Oscilloscope An oscilloscope is a type of electronic test instrument that allows observation of constantly varying voltages, usually as a two-dimensional plot of one or more signals as a function of time. It displays voltage data over time for the analysis of one or two voltage measurements taken from the analog input channels of the Oscilloscope. The observed waveform can be analyzed for amplitude, frequency, time interval and more. Laboratory 3 – Sinusoids in Engineering: Measurement and Analysis of Harmonic Signals 4 3.4 Procedure Follow the steps outlined below after the instructor has explained how to use the laboratory equipment 3.4.1 Sinusoidal Measurements 1. Connect the output channel of the Function Generator to the channel one of the Oscilloscope. 2. Complete Table 3.1 using the given values for voltage and frequency. Table 3.1: Sinusoid Measurements Function Generator Oscilloscope (Measured) Calculated Voltage Amplitude, A (V ) Frequency (Hz) 2*A (Vp−p ) f (Hz) T (sec) ω (rad/sec) T (sec) 2.5 1000 3 5000 3.4.2 Circuit Measurements 1. Connect the circuit in figure 3.4 below with the given resistor and capacitor NOTE: Vs from the circuit comes from the Function Generator using a BNC connector. Figure 3.4: RC Circuit Laboratory 3 – Sinusoids in Engineering: Measurement and Analysis of Harmonic Signals 5 2. Using the alligator to BNC cables, connect channel one of the Oscilloscope across the capacitor and complete Table 3.2 Table 3.2: Capacitor Sinusoid Function Generator Oscilloscope (Measured) Calculated Vs (Volts) Frequency (Hz) Vc (volts) f (Hz) T (sec) ω (rad/sec) 2.5 100 3. Disconnect channel one and connect channel two of the oscilloscope across the resistor and complete table 3.3. Table 3.3: Resistor Sinusoid Function Generator Oscilloscope (Measured) Calculated Vs (Volts) Frequency (Hz) VR (volts) f (Hz) T (sec) ω (rad/sec) 2.5 100 4. Leaving channel two connected across the resistor, clip the positive lead to the positive side of the capacitor and complete table 3.4 Table 3.4: Phase Difference Function Generator Oscilloscope (Measured) Calculated Vs (volts) Frequency (Hz) Divisions Time/Div (sec) ts (sec) ɸ (rad) ɸ (degrees) 2.5 100 5. Using the data from Tables 3.2, 3.3, and 3.4, plot the capacitor sinusoidal equation and the resistor sinusoidal equation on the same graph using MATLAB. HINT: Plot over one period. 6. Kirchoff’s Voltage Law states that ??(?)=??(?)+??(?). Calculate Vs by hand using the following equation and Tables 3.2 and 3.3 ??(?)=√??2+??2???(??−???−1(????)) Laboratory 3 – Sinusoids in Engineering: Measurement and Analysis of Harmonic Signals 6 3.5 New MATLAB Commands hold on  This command allows multiple graphs to be placed on the same XY axis and is placed after the first plot statement. legend (’string 1’, ’string2’, ‘string3’)  This command adds a legend to the plot. Strings must be placed in the order as the plots were generated. plot (x, y, ‘line specifiers’)  This command plots the data and uses line specifiers to differentiate between different plots on the same XY axis. In this lab, only use different line styles from the table below. Table 3.5: Line specifiers for the plot() command sqrt(X)  This command produces the square root of the elements of X. NOTE: The “help” command in MATLAB can be used to find a description and example for functions such as input.  For example, type “help input” in the command window to learn more about the input function. NOTE: Refer to section the “MATLAB Commands” sections from prior labs for previously discussed material that you may also need in order to complete this assignment. Laboratory 3 – Sinusoids in Engineering: Measurement and Analysis of Harmonic Signals 7 3.6 Lab Report Requirements 1. Complete Tables 3.1, 3.2, 3.3, 3.4 (5 points each) 2. Show hand calculations for all four tables. Insert after this page (5 points each) 3. Draw the two sinusoids by hand from table 3.1. Label amplitude, period, and phase. Insert after this page. (5 points) 4. Insert MATLAB plot of Vc and VR as obtained from data in Tables 3.2 and 3.3 after this page. (5 points each) 5. Show hand calculations for Vs(t). Insert after this page. (5 points) 6. Using the data from the Tables, write: (10 points) a) Vc(t) = b) VR(t) = 7. Also, ???(?)=2.5???(628?). Write your Vs below and give reasons why they are different. (10 points) a) Vs(t) = b) Reasons: 8. Write an executive summary for this lab describing what you have done, and learned. (20 points)

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2. According to the video: Semmelweis and Pasteur: Germ Theory (5 points) a) What is childbed fever? infection of womb and cases septicimea. b) What was Semmelweis’s hypothesis as to why more women were dying of childbed fever under the doctor’s care rather than the midwives? chlorine hand wash. c) Why were Semmelweis’s ideas not accepted in 1846? no scientific reasoning. d) Why was Pasteur so concerned with finding out about disease transmission? transmission is to be studied to identify the cure or prevention. e) What industry was he working for? microbiology. f) Pasteur’s experiment led to what theory? Describe this theory. transmission principle. dna is responsible for transmission not the protein. g) Your thoughts: Can all diseases be explained by the germ theory? no, non infectious diseases cannot come under this theory.

2. According to the video: Semmelweis and Pasteur: Germ Theory (5 points) a) What is childbed fever? infection of womb and cases septicimea. b) What was Semmelweis’s hypothesis as to why more women were dying of childbed fever under the doctor’s care rather than the midwives? chlorine hand wash. c) Why were Semmelweis’s ideas not accepted in 1846? no scientific reasoning. d) Why was Pasteur so concerned with finding out about disease transmission? transmission is to be studied to identify the cure or prevention. e) What industry was he working for? microbiology. f) Pasteur’s experiment led to what theory? Describe this theory. transmission principle. dna is responsible for transmission not the protein. g) Your thoughts: Can all diseases be explained by the germ theory? no, non infectious diseases cannot come under this theory.

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Which statement about behavior is NOT true? Select one: Inborn behavior is usually inherited. Innate behavior is triggered by a stimulus and does not vary. Fixed action patterns are sometimes subject to modification by learning. Animals with simple nervous systems tend to respond to a stimulus with an inherited behavior. All behaviors can be explained as fixed action patterns.

Which statement about behavior is NOT true? Select one: Inborn behavior is usually inherited. Innate behavior is triggered by a stimulus and does not vary. Fixed action patterns are sometimes subject to modification by learning. Animals with simple nervous systems tend to respond to a stimulus with an inherited behavior. All behaviors can be explained as fixed action patterns.

Which statement about behavior is NOT true? Select one: Inborn … Read More...
For this assignment, you will compose a letter designed to recruit students to join and support the agenda of one of three nonexistent student organizations that, were they to exist, would likely be very unpopular. The student organization for which you will be recruiting is determined by your last name: The first letter of your last name is… Your student organization assignment is… A – F The SETS Collective: SETS (Skip the Elevator, Take the Stairs) is dedicated to energy conservation on campus, particularly by eliminating elevator usage by pedestrians in any buildings on the UT-Austin campus. G – N O – Z Your recruiting letter must include eight (8) different persuasive strategies. Each strategy must be used in the service of encouraging students to join the organization and/or endorse its cause. In addition to your recruiting letter, you will also submit a commentary describing the different strategies you used in the recruiting letter. In this course, we utilize the TurnItIn tool. This service helps educators prevent plagiarism by detecting unoriginal content in student papers. In addition to acting as a plagiarism deterrent, it also has features designed to aid in educating students about plagiarism and importance of proper attribution of any borrowed content. For more information, please visit http://turnitin.com/. Below are a series of requirements for the paper assignment. Failure to satisfy these requirements will result in substantial point penalties. Also, failure to abide by the academic honesty policy described in the syllabus and maintained by the CMS department, the Moody College of Communication, and/or The University of Texas will result in a grade of F on the assignment and referral to the Dean of Students. Assignment Requirements • You must portray yourself as a recruiting officer (or Secretary of Recruitment) – not the President, VP, etc. – of the organization described in your letter. As a recruiting officer, you are not authorized to offer any rewards or bribes (gifts in the form of sports tickets, free meals, etc.) to people as an incentive to join the organization, nor are you allowed to make up fictional incentives (e.g., OBC students will enjoy an opportunity to participate in international conferences). Your letter should focus exclusively on the merits of joining the organization based on commitment to its cause. • Assume that organization has just been formed – i.e., do not portray it as having existed prior to the Spring of 2017. • You may also assume that there are currently only three members of the organization, the president, vice-president, and yourself (the Secretary of Recruitment). You CANNOT claim that there are “many members.” • You must use the following format for the recruiting letter AND the commentary: 12-point Times New Roman font, single-spaced (NOT double-spaced) on 8.5 X 11-inch white paper with 1-inch margins on all sides. • The recruiting letter must be no shorter than 2 nor longer than 3 pages; the commentary must be no longer than 2 pages. • Your recruiting letter must include only 8 (eight) DIFFERENT strategies discussed in the lectures and/or readings. You may use any principle/theory we have discussed EXCEPT for balance theory (which is too obvious) or deception (which isn’t persuasion per se). • Your commentary must identify the name OR what you did for of each strategy (e.g., Door In Face or Foot In The Door) used in your letter and describe the specific purpose(s) the strategy was used to achieve. At a minimum, your description of each strategy should consist of at least two complete sentences (16 sentences total). • Each strategy explanation in your commentary should be bulleted or numbered for easy identification • You may not lie under any circumstances. Lies include falsifications and/or distortions of the truth about the student organization (e.g., SURF is endorsed by the Fellowship of Christian Athletes). Also, you may not offer recruits bribes in any form (tickets, discounts, free food, cash, etc.) as an incentive for joining the organization. • Your completed assignment (recruiting letter + commentary) must be turned in on April 13th (a Thursday) at or before 9:30 a.m. Grading Rubric We will use the following rubric to evaluate and grade your letter + commentary. Assignment Component Possible Points Obtained Points Format, Spelling, Grammar, Coherence Are the letter and commentary written in the proper format? Do they consist of grammatical, coherent English sentences? Has the assignment been spell-checked? 4 Strategy 1 Example/Commentary Is the example an acceptable instance of the strategy? Is it different from the other strategies used? Is the strategy correctly identified and adequately explained in the commentary? 2 Strategy 2 Example/Commentary 2 Strategy 3 Example/Commentary 2 Strategy 4 Example/Commentary 2 Strategy 5 Example/Commentary 2 Strategy 6 Example/ Commentary 2 Strategy 7 Example/ Commentary 2 Strategy 8 Example/ Commentary 2 Lies/Deception/Bribes (-3 pts per instance) -3 (per instance) Total Score 20 Cannot use strategy of Balance Theory, Lie Write a persuasive essay and a commentary Commentary is about 8 strategies in letter • 8 bullets separate from the letter “foot-in-the-door” – “door-in-the-face” (rejection then retreat) o 1. Make a large (but reasonable) request to target  World you lend me $50? o 2. After request is rejected, make a smaller request  Well then, could you lend me $10? o Creating a “big” favor out of thin air! “low-balling” • An advantage is offered that induces a favorable purchase decision. Then, sometime after the decision has been made, but before the bargain is sealed, the original purchase buyer is deftly removed. 1.) Loss framing: Loss aversion 2.) Restriction: scarcity 3.) Positive self-feeling: Principle commitment 4.) Identification: Social Proof 5.) “Using Rhymes” is what you would write instead of Stroop effect: Fluency 6.) Virtual ownership: Endowment effect 7.) That’s not all: reciprocity 8.) Flattery: Likability 9.) Expertise strategy: Authority principle 10.) Inducing dissonance reduction: Norm of consistency 11.) Conformity concession: social proof 12.) Association similarity: Liking & Association principle Strategies – Use 8 (Cannot use Balance Theory or deception) Strategy Principle Sources/Notes Door in the Face Reciprocity 9/16 lecture Foot in the Door Consistency Norm 9/30 lecture That’s not all Reciprocity 9/16 lecture Flattery Likability Could someone give an example for Flattery?! I’m a little stuck… “Providing a statistic” Social Proof? why is this yellow? What principle is this? How did you use this as a strategy?? plz help AUTHORITY it depends how you use it ID-ing yourself as a student Likability <in cialdini chapter 5 they are talked about as 2 different things, so if you can argue it your way,Cialdini can support it what is the strategy for this? Perceptual Contrast What is this for? Low-Balling Might be considered lying. Soft-Sell Humor appeal did anyone use this?? Anyone??? What principle is this? Hard-sell ???????? Seek-and-Hide Fear Appeal ???? What principle does this fall under???? Pump and Dump social proof 10/9 lecture Bait-and-switch this kind of seems like deception, can we use it? Moral Appeal Commitment Rebecca’s Lecture 10/2 Voluntary instead of Mandatory Consistency Norm 9/30 lecture herd mentality social proof 10/14 lecture Loss framing Loss Aversion Endowment Effect this is a principle FYI Mere ownership Scarcity Dissonance Reduction Positive/negative self feelings Commitment to gain compliance Rebecca’s Lecture Principles Name STRATEGIES/Ideas Source/Notes Reciprocity That’s not all! Likability/Association Flattery, agreeing with said person, state similar social standings, “work with” them, show evidence of “good things” likeability/association ppt Consistency/Commitment Foot in the door, positive self-feelings, moral appeal, Social Proof/Conformity norm works when someone is uncertain about the right thing to do, and when the person they are watching is similar to them. Provide target with “evidence” that compliance is a common/frequent response among desired social group “we made other people happy, we’ll make you happy too” Priming the pump (tip jar example) Pump and dump (Scam, could be considered deception) Conformity and social proff ppt Authority Wearing a uniform, Titles, books, diplomas, awards, success, using a spokesperson, Scarcity/Supply and demand “Only a certain number of students allowed in” “only for college students” “Exclusive except to X” “Only a certain number of seats” Scarcity ppt Psychological Reactance Restricting access, censoring something, implying scarcity, Scarcity ppt Attractiveness Similarity Mentioning you are a student Perceptual Contrast Loss aversion gain or loss framing Scarcity ppt Balance Theory We aren’t allowed to use this Judgement Heuristic Price = product quality Use of long unfamilar words = intelligence fluency = trustworthinesss Fluency ppt Availability Heuristic Can you think of one example (out of ten) (for us) vs Can you think of then for the competitor - here’s our ten. Fluency ppt

For this assignment, you will compose a letter designed to recruit students to join and support the agenda of one of three nonexistent student organizations that, were they to exist, would likely be very unpopular. The student organization for which you will be recruiting is determined by your last name: The first letter of your last name is… Your student organization assignment is… A – F The SETS Collective: SETS (Skip the Elevator, Take the Stairs) is dedicated to energy conservation on campus, particularly by eliminating elevator usage by pedestrians in any buildings on the UT-Austin campus. G – N O – Z Your recruiting letter must include eight (8) different persuasive strategies. Each strategy must be used in the service of encouraging students to join the organization and/or endorse its cause. In addition to your recruiting letter, you will also submit a commentary describing the different strategies you used in the recruiting letter. In this course, we utilize the TurnItIn tool. This service helps educators prevent plagiarism by detecting unoriginal content in student papers. In addition to acting as a plagiarism deterrent, it also has features designed to aid in educating students about plagiarism and importance of proper attribution of any borrowed content. For more information, please visit http://turnitin.com/. Below are a series of requirements for the paper assignment. Failure to satisfy these requirements will result in substantial point penalties. Also, failure to abide by the academic honesty policy described in the syllabus and maintained by the CMS department, the Moody College of Communication, and/or The University of Texas will result in a grade of F on the assignment and referral to the Dean of Students. Assignment Requirements • You must portray yourself as a recruiting officer (or Secretary of Recruitment) – not the President, VP, etc. – of the organization described in your letter. As a recruiting officer, you are not authorized to offer any rewards or bribes (gifts in the form of sports tickets, free meals, etc.) to people as an incentive to join the organization, nor are you allowed to make up fictional incentives (e.g., OBC students will enjoy an opportunity to participate in international conferences). Your letter should focus exclusively on the merits of joining the organization based on commitment to its cause. • Assume that organization has just been formed – i.e., do not portray it as having existed prior to the Spring of 2017. • You may also assume that there are currently only three members of the organization, the president, vice-president, and yourself (the Secretary of Recruitment). You CANNOT claim that there are “many members.” • You must use the following format for the recruiting letter AND the commentary: 12-point Times New Roman font, single-spaced (NOT double-spaced) on 8.5 X 11-inch white paper with 1-inch margins on all sides. • The recruiting letter must be no shorter than 2 nor longer than 3 pages; the commentary must be no longer than 2 pages. • Your recruiting letter must include only 8 (eight) DIFFERENT strategies discussed in the lectures and/or readings. You may use any principle/theory we have discussed EXCEPT for balance theory (which is too obvious) or deception (which isn’t persuasion per se). • Your commentary must identify the name OR what you did for of each strategy (e.g., Door In Face or Foot In The Door) used in your letter and describe the specific purpose(s) the strategy was used to achieve. At a minimum, your description of each strategy should consist of at least two complete sentences (16 sentences total). • Each strategy explanation in your commentary should be bulleted or numbered for easy identification • You may not lie under any circumstances. Lies include falsifications and/or distortions of the truth about the student organization (e.g., SURF is endorsed by the Fellowship of Christian Athletes). Also, you may not offer recruits bribes in any form (tickets, discounts, free food, cash, etc.) as an incentive for joining the organization. • Your completed assignment (recruiting letter + commentary) must be turned in on April 13th (a Thursday) at or before 9:30 a.m. Grading Rubric We will use the following rubric to evaluate and grade your letter + commentary. Assignment Component Possible Points Obtained Points Format, Spelling, Grammar, Coherence Are the letter and commentary written in the proper format? Do they consist of grammatical, coherent English sentences? Has the assignment been spell-checked? 4 Strategy 1 Example/Commentary Is the example an acceptable instance of the strategy? Is it different from the other strategies used? Is the strategy correctly identified and adequately explained in the commentary? 2 Strategy 2 Example/Commentary 2 Strategy 3 Example/Commentary 2 Strategy 4 Example/Commentary 2 Strategy 5 Example/Commentary 2 Strategy 6 Example/ Commentary 2 Strategy 7 Example/ Commentary 2 Strategy 8 Example/ Commentary 2 Lies/Deception/Bribes (-3 pts per instance) -3 (per instance) Total Score 20 Cannot use strategy of Balance Theory, Lie Write a persuasive essay and a commentary Commentary is about 8 strategies in letter • 8 bullets separate from the letter “foot-in-the-door” – “door-in-the-face” (rejection then retreat) o 1. Make a large (but reasonable) request to target  World you lend me $50? o 2. After request is rejected, make a smaller request  Well then, could you lend me $10? o Creating a “big” favor out of thin air! “low-balling” • An advantage is offered that induces a favorable purchase decision. Then, sometime after the decision has been made, but before the bargain is sealed, the original purchase buyer is deftly removed. 1.) Loss framing: Loss aversion 2.) Restriction: scarcity 3.) Positive self-feeling: Principle commitment 4.) Identification: Social Proof 5.) “Using Rhymes” is what you would write instead of Stroop effect: Fluency 6.) Virtual ownership: Endowment effect 7.) That’s not all: reciprocity 8.) Flattery: Likability 9.) Expertise strategy: Authority principle 10.) Inducing dissonance reduction: Norm of consistency 11.) Conformity concession: social proof 12.) Association similarity: Liking & Association principle Strategies – Use 8 (Cannot use Balance Theory or deception) Strategy Principle Sources/Notes Door in the Face Reciprocity 9/16 lecture Foot in the Door Consistency Norm 9/30 lecture That’s not all Reciprocity 9/16 lecture Flattery Likability Could someone give an example for Flattery?! I’m a little stuck… “Providing a statistic” Social Proof? why is this yellow? What principle is this? How did you use this as a strategy?? plz help AUTHORITY it depends how you use it ID-ing yourself as a student Likability

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Define: 41 Things Philosophy is: 1. Ignorant 2. Selfish 3. Ironic 4. Plain 5. Misunderstood 6. A failure 7. Poor 8. Unscientific 9. Unteachable 10. Foolish 11. Abnormal 12. Divine trickery 13. Egalitarian 14. A divine calling 15. Laborious 16. Countercultural 17. Uncomfortable 18. Virtuous 19. Dangerous 20. Simplistic<br />21. Polemical 22. Therapeutic 23. “conformist” 24. Embarrassi ng 25. Invulnerable 26. Annoying 27. Pneumatic 28. Apolitic al 29. Docile/teachable 30. Messianic 31. Pious 32. Impract ical 33. Happy 34. Necessary 35. Death-defying 36. Fallible 37. Immortal 38. Confident 39. Painful 40. agnostic</br

Define: 41 Things Philosophy is: 1. Ignorant 2. Selfish 3. Ironic 4. Plain 5. Misunderstood 6. A failure 7. Poor 8. Unscientific 9. Unteachable 10. Foolish 11. Abnormal 12. Divine trickery 13. Egalitarian 14. A divine calling 15. Laborious 16. Countercultural 17. Uncomfortable 18. Virtuous 19. Dangerous 20. Simplistic
21. Polemical 22. Therapeutic 23. “conformist” 24. Embarrassi ng 25. Invulnerable 26. Annoying 27. Pneumatic 28. Apolitic al 29. Docile/teachable 30. Messianic 31. Pious 32. Impract ical 33. Happy 34. Necessary 35. Death-defying 36. Fallible 37. Immortal 38. Confident 39. Painful 40. agnostic

Ignorant- A person is said to be ignorant if he … Read More...
Sex, Gender, and Popular Culture Spring 2015 Look through popular magazines, and see if you can find advertisements that objectify women in order to sell a product. Alternately, you may use an advertisement on television (but make sure to provide a link to the ad so I can see it!). Study these images then write a paper about objectification that deals with all or some of the following: • What effect(s), if any, do you think the objectification of women’s bodies has on our culture? • Jean Kilbourne states “turning a human being into a thing is almost always the first step toward justifying violence against that person.” What do you think she means by this? Do you agree with her reasoning? Why or why not? • Some people would argue that depicting a woman’s body as an object is a form of art. What is your opinion of this point of view? Explain your reasoning. • Why do you think that women are objectified more often than men are? • How does sexualization and objectification play out differently across racial lines? • Kilbourne explains that the consequences of being objectified are different – and more serious – for women than for men. Do you agree? How is the world different for women than it is for men? How do objectified images of women interact with those in our culture differently from the way images of men do? Why is it important to look at images in the context of the culture? • What is the difference between sexual objectification and sexual subjectification? (Ros Gill ) • How do ads construct violent white masculinity and how does that vision of masculinity hurt both men and women? Throughout your written analysis, be sure to make clear and specific reference to the images you selected, and please submit these images with your paper. Make sure you engage with and reference to at least 4 of the following authors: Kilbourne, Bordo, Hunter & Soto, Rose, Durham, Gill, Katz, Schuchardt, Ono and Buescher. Guidelines:  Keep your content focused on structural, systemic, institutional factors rather than the individual: BE ANALYTICAL NOT ANECDOTAL.  Avoid using the first person or including personal stories/reactions. You must make sure to actively engage with your readings: these essays need to be informed and framed by the theoretical material you have been reading this semester.  Keep within the 4-6 page limit; use 12-point font, double spacing and 1-inch margins.  Use formal writing conventions (introduction/thesis statement, body, conclusion) and correct grammar. Resources may be cited within the text of your paper, i.e. (Walters, 2013).

Sex, Gender, and Popular Culture Spring 2015 Look through popular magazines, and see if you can find advertisements that objectify women in order to sell a product. Alternately, you may use an advertisement on television (but make sure to provide a link to the ad so I can see it!). Study these images then write a paper about objectification that deals with all or some of the following: • What effect(s), if any, do you think the objectification of women’s bodies has on our culture? • Jean Kilbourne states “turning a human being into a thing is almost always the first step toward justifying violence against that person.” What do you think she means by this? Do you agree with her reasoning? Why or why not? • Some people would argue that depicting a woman’s body as an object is a form of art. What is your opinion of this point of view? Explain your reasoning. • Why do you think that women are objectified more often than men are? • How does sexualization and objectification play out differently across racial lines? • Kilbourne explains that the consequences of being objectified are different – and more serious – for women than for men. Do you agree? How is the world different for women than it is for men? How do objectified images of women interact with those in our culture differently from the way images of men do? Why is it important to look at images in the context of the culture? • What is the difference between sexual objectification and sexual subjectification? (Ros Gill ) • How do ads construct violent white masculinity and how does that vision of masculinity hurt both men and women? Throughout your written analysis, be sure to make clear and specific reference to the images you selected, and please submit these images with your paper. Make sure you engage with and reference to at least 4 of the following authors: Kilbourne, Bordo, Hunter & Soto, Rose, Durham, Gill, Katz, Schuchardt, Ono and Buescher. Guidelines:  Keep your content focused on structural, systemic, institutional factors rather than the individual: BE ANALYTICAL NOT ANECDOTAL.  Avoid using the first person or including personal stories/reactions. You must make sure to actively engage with your readings: these essays need to be informed and framed by the theoretical material you have been reading this semester.  Keep within the 4-6 page limit; use 12-point font, double spacing and 1-inch margins.  Use formal writing conventions (introduction/thesis statement, body, conclusion) and correct grammar. Resources may be cited within the text of your paper, i.e. (Walters, 2013).

The objectification of women has been a very controversial topic … Read More...
ABC Corporation’s HRD department has a business meeting with the strategic planning committee to discuss succession planning. You have been asked to come up with a small-group discussion or activity related to career development. The entire meeting will focus on this topic and will begin with a presentation by the HRD Director, followed by a panel discussion, followed by this activity.

ABC Corporation’s HRD department has a business meeting with the strategic planning committee to discuss succession planning. You have been asked to come up with a small-group discussion or activity related to career development. The entire meeting will focus on this topic and will begin with a presentation by the HRD Director, followed by a panel discussion, followed by this activity.

OCCUPATION DEVELOPMENT ACTION PLAN addresses our individual and occupation growth … Read More...