1- Which of the following is not a basic role of managers? Interpersonal Entrepreneurial Informational Decisional 2- A company’s IT architecture includes all of the following except: Hardware and software Networks Database management systems The members of the IT staff How IT decisions will be made 3- Which of the following is NOT one of the three objectives that the IT strategic plan must meet to allow an organization to achieve its goals? Alignment with the strategic plan Clearly defined IT steering committee IS development resources allocated Seamless IT architecture 4- In the _____ phase of the decision-making process, managers examine a situation and identify and define the problem. implementation choice design intelligence consideration 5- Which of the following systems acquisition methods can result in a company’s acquiring software that is controlled by another company, may be difficult to enhance or modify, and may not support the desired business processes? Systems development life cycle Prototyping End-user development Buy option Component-based development 6- Which of the following systems acquisition methods requires staff to systematically go through every step in the development process and has a lower probability of missing important user requirements? Systems development life cycle Prototyping End-user development External acquisition Object-oriented development 7- Which of the following is NOT an advantage of the buy option for acquiring IS applications? Few types of off-the-shelf software are available, thus limiting confusion. The software can be tried out. The buy option saves time. The company will know what it is getting. All of these 8- Evaluating the benefits of IT projects is more complex than evaluating their costs for all of the following reasons except: Benefits are harder than costs to quantify. Benefits tend to be more tangible than costs. IT can be used for several different purposes. The probability of obtaining a return from an IT investment is based on the probability of implementation success. The proposed system may be “cutting edge.” 9- Decisions today are becoming _____ complex due to _____ uncertainty in the decision environment. less, decreased more, decreased less, increased more, increased neither more nor less, decreased 10- Which of the following is/are disadvantages of the buy option for acquiring IS applications? The software may not exactly meet the company’s needs. The software may be impossible to modify. The company will not have control over software improvements. The software may not integrate with existing systems. All of these

1- Which of the following is not a basic role of managers? Interpersonal Entrepreneurial Informational Decisional 2- A company’s IT architecture includes all of the following except: Hardware and software Networks Database management systems The members of the IT staff How IT decisions will be made 3- Which of the following is NOT one of the three objectives that the IT strategic plan must meet to allow an organization to achieve its goals? Alignment with the strategic plan Clearly defined IT steering committee IS development resources allocated Seamless IT architecture 4- In the _____ phase of the decision-making process, managers examine a situation and identify and define the problem. implementation choice design intelligence consideration 5- Which of the following systems acquisition methods can result in a company’s acquiring software that is controlled by another company, may be difficult to enhance or modify, and may not support the desired business processes? Systems development life cycle Prototyping End-user development Buy option Component-based development 6- Which of the following systems acquisition methods requires staff to systematically go through every step in the development process and has a lower probability of missing important user requirements? Systems development life cycle Prototyping End-user development External acquisition Object-oriented development 7- Which of the following is NOT an advantage of the buy option for acquiring IS applications? Few types of off-the-shelf software are available, thus limiting confusion. The software can be tried out. The buy option saves time. The company will know what it is getting. All of these 8- Evaluating the benefits of IT projects is more complex than evaluating their costs for all of the following reasons except: Benefits are harder than costs to quantify. Benefits tend to be more tangible than costs. IT can be used for several different purposes. The probability of obtaining a return from an IT investment is based on the probability of implementation success. The proposed system may be “cutting edge.” 9- Decisions today are becoming _____ complex due to _____ uncertainty in the decision environment. less, decreased more, decreased less, increased more, increased neither more nor less, decreased 10- Which of the following is/are disadvantages of the buy option for acquiring IS applications? The software may not exactly meet the company’s needs. The software may be impossible to modify. The company will not have control over software improvements. The software may not integrate with existing systems. All of these

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Use the link provided to answer the questions below. http://www.worlddialogue.org/content.php?id=384 According to the article, what was President George W. Bush’s main rationale for going to war with Iraq? A. Bush believed that by promoting democracy, we promote peace around the world. B. Bush believed that Iraq was a key player in the global drug trade. C. Bush feared Osama bin Laden would assume power in Iraq. D. Intelligence reports showed Iraq was planning to attack Afghanistan. E. Bush had no opinion about invading Iraq. What is the democratic peace theory? A. the theory that indicates that democracy will inevitably spread and we should assist it peacefully B. the theory that economic growth leads to a peaceful democratic state C. the theory that democracies tend not to fight one another D. the theory that the key to a successful democratic transition is through a peaceful transfer of power E. the theory that peace and democracy are actually inconsistent with one another What did Mansfield and Syder conclude happens during the initial phases of democratization? A. Newly democratized countries are incapable of holding independent elections. B. Citizens are more engaged in politics and willing to be peaceful. C. New democracies are the strongest democracies in the world. D. Other countries are more likely to form alliances with new democracies. E. Newly democratized countries become more aggressive and warlike, not less. New democracies are more likely to elect which of the following types of parties into office? A. socialists B. religious extremists C. the country’s elite and wealthy class D. people who personify “the average Joe” E. the largest, most prominent parties According to Mansfield and Snyder’s prescription, what should the United States do with democratizing states? A. provide an international military force to ensure peace B. keep a close eye and replace bad leaders if necessary C. make certain that reforms are implemented in the right order D. strengthen international awareness of democratizing states so that peaceful states can arm themselves E. attempt to push through elections as soon as possible above all else Watch the video below, and then answer the questions below. To save your answers, click the Save to Notebook button above. http://www.youtube.com/watch?v=796LfXwzIUk According to Joseph Nye, what is power transition? A. a change of power among states B. a change of power among presidents C. a change of power within the European Union or other leading organizations D. a change of power within cultures E. a change of power to non-state actors How does Nye define power diffusion? A. a change of power among states B. a change of power in regions C. a change of power within cultures D. a change of power from states to non-state actors E. a change of power from non-state actors to states Which of the following is an example of a non-state actor given by Nye? A. Iranian president Mahmoud Ahmadinejad B. Oxfam C. the former USSR D. socialism E. the mayor of Tehran Why does Nye claim it is important to be cautious of power projections? A. Simple projections don’t tell us much about power transition. B. History is not linear. C. Simple projections tend to focus soley on GDP. D. Simple projections don’t tell you anything about military or soft power. E. all of these options Nye describes a three-dimensional chess game as a metaphor for modern-day power distribution. What is the top board? A. economic power among states B. military power among states C. power among state leaders D. the deciding board for the other two boards E. the board where Kasparov faces off against the computer What is the middle board in Nye’s chess game metaphor? A. non-state actors B. a metaphor for the international underground economy C. military power among states D. economic power among states E. political power among states What is the bottom board in Nye’s chess game metaphor? A. transnational relations B. things that cross borders outside government control C. a place where power is chaotically distributed D. an area where things cross borders outside the control of governments E. all of these options What is the difference between a positive-sum game and a zero-sum game? A. A positive-sum game is when one person has all the power and a zero-sum game is when power is evenly distributed. B. A positive-sum game is a two-player power game and a zero-sum game is a one-player power game. C. A positive-sum game where my gain is your gain and a zero-sum game is my win and your loss. D. A postive-sum game is when you bet and win and a zero-sum game is when you bet and lose. E. A positive-sum game is like Tetris and a zero-sum game is like Super Mario Brothers. Nye quotes Hillary Clinton, describing her foreign policy agenda as utilizing “smart power.” What does this mean? A. Smart power addresses the two great power shifts in the 21st century. B. Smart power is “using all the tools in our toolbox.” C. Smart power combines both hard and soft power. D. Smart power reflects a new narrative of dealing with power. E. all of these options

Use the link provided to answer the questions below. http://www.worlddialogue.org/content.php?id=384 According to the article, what was President George W. Bush’s main rationale for going to war with Iraq? A. Bush believed that by promoting democracy, we promote peace around the world. B. Bush believed that Iraq was a key player in the global drug trade. C. Bush feared Osama bin Laden would assume power in Iraq. D. Intelligence reports showed Iraq was planning to attack Afghanistan. E. Bush had no opinion about invading Iraq. What is the democratic peace theory? A. the theory that indicates that democracy will inevitably spread and we should assist it peacefully B. the theory that economic growth leads to a peaceful democratic state C. the theory that democracies tend not to fight one another D. the theory that the key to a successful democratic transition is through a peaceful transfer of power E. the theory that peace and democracy are actually inconsistent with one another What did Mansfield and Syder conclude happens during the initial phases of democratization? A. Newly democratized countries are incapable of holding independent elections. B. Citizens are more engaged in politics and willing to be peaceful. C. New democracies are the strongest democracies in the world. D. Other countries are more likely to form alliances with new democracies. E. Newly democratized countries become more aggressive and warlike, not less. New democracies are more likely to elect which of the following types of parties into office? A. socialists B. religious extremists C. the country’s elite and wealthy class D. people who personify “the average Joe” E. the largest, most prominent parties According to Mansfield and Snyder’s prescription, what should the United States do with democratizing states? A. provide an international military force to ensure peace B. keep a close eye and replace bad leaders if necessary C. make certain that reforms are implemented in the right order D. strengthen international awareness of democratizing states so that peaceful states can arm themselves E. attempt to push through elections as soon as possible above all else Watch the video below, and then answer the questions below. To save your answers, click the Save to Notebook button above. http://www.youtube.com/watch?v=796LfXwzIUk According to Joseph Nye, what is power transition? A. a change of power among states B. a change of power among presidents C. a change of power within the European Union or other leading organizations D. a change of power within cultures E. a change of power to non-state actors How does Nye define power diffusion? A. a change of power among states B. a change of power in regions C. a change of power within cultures D. a change of power from states to non-state actors E. a change of power from non-state actors to states Which of the following is an example of a non-state actor given by Nye? A. Iranian president Mahmoud Ahmadinejad B. Oxfam C. the former USSR D. socialism E. the mayor of Tehran Why does Nye claim it is important to be cautious of power projections? A. Simple projections don’t tell us much about power transition. B. History is not linear. C. Simple projections tend to focus soley on GDP. D. Simple projections don’t tell you anything about military or soft power. E. all of these options Nye describes a three-dimensional chess game as a metaphor for modern-day power distribution. What is the top board? A. economic power among states B. military power among states C. power among state leaders D. the deciding board for the other two boards E. the board where Kasparov faces off against the computer What is the middle board in Nye’s chess game metaphor? A. non-state actors B. a metaphor for the international underground economy C. military power among states D. economic power among states E. political power among states What is the bottom board in Nye’s chess game metaphor? A. transnational relations B. things that cross borders outside government control C. a place where power is chaotically distributed D. an area where things cross borders outside the control of governments E. all of these options What is the difference between a positive-sum game and a zero-sum game? A. A positive-sum game is when one person has all the power and a zero-sum game is when power is evenly distributed. B. A positive-sum game is a two-player power game and a zero-sum game is a one-player power game. C. A positive-sum game where my gain is your gain and a zero-sum game is my win and your loss. D. A postive-sum game is when you bet and win and a zero-sum game is when you bet and lose. E. A positive-sum game is like Tetris and a zero-sum game is like Super Mario Brothers. Nye quotes Hillary Clinton, describing her foreign policy agenda as utilizing “smart power.” What does this mean? A. Smart power addresses the two great power shifts in the 21st century. B. Smart power is “using all the tools in our toolbox.” C. Smart power combines both hard and soft power. D. Smart power reflects a new narrative of dealing with power. E. all of these options

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Use the links provided to answer the questions below. http://www.youtube.com/watch?v=9tt6BQDVKu0 http://assets.soomopublishing.com/courses/AG/Fragile_Superpower.pdf NIE Report Why does the report suggest that China and India may or may not become dominant powers in the near future? A. Both countries have high economic and social hurdles to overcome. B. Both countries are only somewhat democratic. C. Both countries lack the military strength and nuclear weaponry to challenge even smaller states. D. Neither country is a member of the UN Security Council. E. Neither country is concerned about global warming and is therefore unfit to become a great power player. According to the U.S. intelligence report discussed in the video, why will the use of nuclear weapons grow more likely? A. Irresponsible powerful countries will want to strike the United States to take over its dominant role in the world. B. There will be a tendency to forget just how dangerous they are as we over-emphasize the importance of international trade. C. Rogue states and terrorist groups may be able to gain greater access to these weapons. D. Since the United States and the Soviet Union are rapidly increasing their weapons building programs, the chances of a nuclear incident becomes higher. E. China is likely to produce nuclear weapons to use against the United States and the Soviet Union. According to the video, is the United States likely to lose its position in the world soon? A. Yes, given the rapid rise of China, we will be seeing a challenge from China in the next 5-10 years. B. Yes, China, in conjunction with India, will rise up against the United States. C. Yes, the Russians are working to undermine the U.S. position actively. D. No, although there appears to be decline, the replacement of the United States as the world leader is not likely to come in the next 10 years. E. No, the United States will actually lose its position after its departure from Iraq in 2012. The Rise of a Fierce Yet Fragile Superpower Why does Susan Shirk say that China is fragile? A. China is fragile because it isn’t a democratic country and will have a difficult time managing relations with other states because of this. B. China is fragile because it has a shrinking economy, so despite its size, China is actually very weak. C. China is fragile because its leaders tend to exacerbate the tensions between states like the Soviet Union and the United States. D. China is fragile because it cannot develop a strong sense of human rights and so its people may try to revolt against it. E. China is fragile because its rate of expansion has created gaps between the wealthy and poor and it has a problem of control with decentralized local governing structures. According to scholars, is a war between the rising power and the current power leader inevitable? A. No, while some scholars believe this is true, others suggest that a “peaceful rise” is possible. B. No, history indicates that all great power transitions have been peaceful. C. Yes, scholars indicate that all of our historical examples of great power transition have been through war. D. Yes, although there are examples of peaceful rise, there is too much cultural difference for that to occur with China. E. Yes, since tension between the United States and China is so strong, scholars agree that a war is coming.

Use the links provided to answer the questions below. http://www.youtube.com/watch?v=9tt6BQDVKu0 http://assets.soomopublishing.com/courses/AG/Fragile_Superpower.pdf NIE Report Why does the report suggest that China and India may or may not become dominant powers in the near future? A. Both countries have high economic and social hurdles to overcome. B. Both countries are only somewhat democratic. C. Both countries lack the military strength and nuclear weaponry to challenge even smaller states. D. Neither country is a member of the UN Security Council. E. Neither country is concerned about global warming and is therefore unfit to become a great power player. According to the U.S. intelligence report discussed in the video, why will the use of nuclear weapons grow more likely? A. Irresponsible powerful countries will want to strike the United States to take over its dominant role in the world. B. There will be a tendency to forget just how dangerous they are as we over-emphasize the importance of international trade. C. Rogue states and terrorist groups may be able to gain greater access to these weapons. D. Since the United States and the Soviet Union are rapidly increasing their weapons building programs, the chances of a nuclear incident becomes higher. E. China is likely to produce nuclear weapons to use against the United States and the Soviet Union. According to the video, is the United States likely to lose its position in the world soon? A. Yes, given the rapid rise of China, we will be seeing a challenge from China in the next 5-10 years. B. Yes, China, in conjunction with India, will rise up against the United States. C. Yes, the Russians are working to undermine the U.S. position actively. D. No, although there appears to be decline, the replacement of the United States as the world leader is not likely to come in the next 10 years. E. No, the United States will actually lose its position after its departure from Iraq in 2012. The Rise of a Fierce Yet Fragile Superpower Why does Susan Shirk say that China is fragile? A. China is fragile because it isn’t a democratic country and will have a difficult time managing relations with other states because of this. B. China is fragile because it has a shrinking economy, so despite its size, China is actually very weak. C. China is fragile because its leaders tend to exacerbate the tensions between states like the Soviet Union and the United States. D. China is fragile because it cannot develop a strong sense of human rights and so its people may try to revolt against it. E. China is fragile because its rate of expansion has created gaps between the wealthy and poor and it has a problem of control with decentralized local governing structures. According to scholars, is a war between the rising power and the current power leader inevitable? A. No, while some scholars believe this is true, others suggest that a “peaceful rise” is possible. B. No, history indicates that all great power transitions have been peaceful. C. Yes, scholars indicate that all of our historical examples of great power transition have been through war. D. Yes, although there are examples of peaceful rise, there is too much cultural difference for that to occur with China. E. Yes, since tension between the United States and China is so strong, scholars agree that a war is coming.

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The primary functions of the spinal cord involve Select one: a. intelligence and memory. b. speech, taste, smell, vision, and hearing. c. reflex actions and communication between the brain and peripheral nerves. d. controlling muscle activity and maintaining balance. e. local control and decision-making for local anatomy.

The primary functions of the spinal cord involve Select one: a. intelligence and memory. b. speech, taste, smell, vision, and hearing. c. reflex actions and communication between the brain and peripheral nerves. d. controlling muscle activity and maintaining balance. e. local control and decision-making for local anatomy.

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After reading the supplement article on Business Analytics linked to the week 1 schedule, write an essay on how business analytics impacts you today, or its potential role in your chosen career path. Do research for your paper, or interview someone who works in your area. The goals of this paper are two-fold: (1) focus on high quality writing, using the COBE Writing Styles Guide for writing help and citations. (2) consider the importance of BI from a personal/work/career perspective.

After reading the supplement article on Business Analytics linked to the week 1 schedule, write an essay on how business analytics impacts you today, or its potential role in your chosen career path. Do research for your paper, or interview someone who works in your area. The goals of this paper are two-fold: (1) focus on high quality writing, using the COBE Writing Styles Guide for writing help and citations. (2) consider the importance of BI from a personal/work/career perspective.

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Computer/information Security Q1. Identify legislative and regulative requirements relative to information security for a bank

Computer/information Security Q1. Identify legislative and regulative requirements relative to information security for a bank

Computer/information Security     Q1. Identify legislative and regulative requirements relative to … Read More...
For this assignment, you will compose a letter designed to recruit students to join and support the agenda of one of three nonexistent student organizations that, were they to exist, would likely be very unpopular. The student organization for which you will be recruiting is determined by your last name: The first letter of your last name is… Your student organization assignment is… A – F The SETS Collective: SETS (Skip the Elevator, Take the Stairs) is dedicated to energy conservation on campus, particularly by eliminating elevator usage by pedestrians in any buildings on the UT-Austin campus. G – N O – Z Your recruiting letter must include eight (8) different persuasive strategies. Each strategy must be used in the service of encouraging students to join the organization and/or endorse its cause. In addition to your recruiting letter, you will also submit a commentary describing the different strategies you used in the recruiting letter. In this course, we utilize the TurnItIn tool. This service helps educators prevent plagiarism by detecting unoriginal content in student papers. In addition to acting as a plagiarism deterrent, it also has features designed to aid in educating students about plagiarism and importance of proper attribution of any borrowed content. For more information, please visit http://turnitin.com/. Below are a series of requirements for the paper assignment. Failure to satisfy these requirements will result in substantial point penalties. Also, failure to abide by the academic honesty policy described in the syllabus and maintained by the CMS department, the Moody College of Communication, and/or The University of Texas will result in a grade of F on the assignment and referral to the Dean of Students. Assignment Requirements • You must portray yourself as a recruiting officer (or Secretary of Recruitment) – not the President, VP, etc. – of the organization described in your letter. As a recruiting officer, you are not authorized to offer any rewards or bribes (gifts in the form of sports tickets, free meals, etc.) to people as an incentive to join the organization, nor are you allowed to make up fictional incentives (e.g., OBC students will enjoy an opportunity to participate in international conferences). Your letter should focus exclusively on the merits of joining the organization based on commitment to its cause. • Assume that organization has just been formed – i.e., do not portray it as having existed prior to the Spring of 2017. • You may also assume that there are currently only three members of the organization, the president, vice-president, and yourself (the Secretary of Recruitment). You CANNOT claim that there are “many members.” • You must use the following format for the recruiting letter AND the commentary: 12-point Times New Roman font, single-spaced (NOT double-spaced) on 8.5 X 11-inch white paper with 1-inch margins on all sides. • The recruiting letter must be no shorter than 2 nor longer than 3 pages; the commentary must be no longer than 2 pages. • Your recruiting letter must include only 8 (eight) DIFFERENT strategies discussed in the lectures and/or readings. You may use any principle/theory we have discussed EXCEPT for balance theory (which is too obvious) or deception (which isn’t persuasion per se). • Your commentary must identify the name OR what you did for of each strategy (e.g., Door In Face or Foot In The Door) used in your letter and describe the specific purpose(s) the strategy was used to achieve. At a minimum, your description of each strategy should consist of at least two complete sentences (16 sentences total). • Each strategy explanation in your commentary should be bulleted or numbered for easy identification • You may not lie under any circumstances. Lies include falsifications and/or distortions of the truth about the student organization (e.g., SURF is endorsed by the Fellowship of Christian Athletes). Also, you may not offer recruits bribes in any form (tickets, discounts, free food, cash, etc.) as an incentive for joining the organization. • Your completed assignment (recruiting letter + commentary) must be turned in on April 13th (a Thursday) at or before 9:30 a.m. Grading Rubric We will use the following rubric to evaluate and grade your letter + commentary. Assignment Component Possible Points Obtained Points Format, Spelling, Grammar, Coherence Are the letter and commentary written in the proper format? Do they consist of grammatical, coherent English sentences? Has the assignment been spell-checked? 4 Strategy 1 Example/Commentary Is the example an acceptable instance of the strategy? Is it different from the other strategies used? Is the strategy correctly identified and adequately explained in the commentary? 2 Strategy 2 Example/Commentary 2 Strategy 3 Example/Commentary 2 Strategy 4 Example/Commentary 2 Strategy 5 Example/Commentary 2 Strategy 6 Example/ Commentary 2 Strategy 7 Example/ Commentary 2 Strategy 8 Example/ Commentary 2 Lies/Deception/Bribes (-3 pts per instance) -3 (per instance) Total Score 20 Cannot use strategy of Balance Theory, Lie Write a persuasive essay and a commentary Commentary is about 8 strategies in letter • 8 bullets separate from the letter “foot-in-the-door” – “door-in-the-face” (rejection then retreat) o 1. Make a large (but reasonable) request to target  World you lend me $50? o 2. After request is rejected, make a smaller request  Well then, could you lend me $10? o Creating a “big” favor out of thin air! “low-balling” • An advantage is offered that induces a favorable purchase decision. Then, sometime after the decision has been made, but before the bargain is sealed, the original purchase buyer is deftly removed. 1.) Loss framing: Loss aversion 2.) Restriction: scarcity 3.) Positive self-feeling: Principle commitment 4.) Identification: Social Proof 5.) “Using Rhymes” is what you would write instead of Stroop effect: Fluency 6.) Virtual ownership: Endowment effect 7.) That’s not all: reciprocity 8.) Flattery: Likability 9.) Expertise strategy: Authority principle 10.) Inducing dissonance reduction: Norm of consistency 11.) Conformity concession: social proof 12.) Association similarity: Liking & Association principle Strategies – Use 8 (Cannot use Balance Theory or deception) Strategy Principle Sources/Notes Door in the Face Reciprocity 9/16 lecture Foot in the Door Consistency Norm 9/30 lecture That’s not all Reciprocity 9/16 lecture Flattery Likability Could someone give an example for Flattery?! I’m a little stuck… “Providing a statistic” Social Proof? why is this yellow? What principle is this? How did you use this as a strategy?? plz help AUTHORITY it depends how you use it ID-ing yourself as a student Likability <in cialdini chapter 5 they are talked about as 2 different things, so if you can argue it your way,Cialdini can support it what is the strategy for this? Perceptual Contrast What is this for? Low-Balling Might be considered lying. Soft-Sell Humor appeal did anyone use this?? Anyone??? What principle is this? Hard-sell ???????? Seek-and-Hide Fear Appeal ???? What principle does this fall under???? Pump and Dump social proof 10/9 lecture Bait-and-switch this kind of seems like deception, can we use it? Moral Appeal Commitment Rebecca’s Lecture 10/2 Voluntary instead of Mandatory Consistency Norm 9/30 lecture herd mentality social proof 10/14 lecture Loss framing Loss Aversion Endowment Effect this is a principle FYI Mere ownership Scarcity Dissonance Reduction Positive/negative self feelings Commitment to gain compliance Rebecca’s Lecture Principles Name STRATEGIES/Ideas Source/Notes Reciprocity That’s not all! Likability/Association Flattery, agreeing with said person, state similar social standings, “work with” them, show evidence of “good things” likeability/association ppt Consistency/Commitment Foot in the door, positive self-feelings, moral appeal, Social Proof/Conformity norm works when someone is uncertain about the right thing to do, and when the person they are watching is similar to them. Provide target with “evidence” that compliance is a common/frequent response among desired social group “we made other people happy, we’ll make you happy too” Priming the pump (tip jar example) Pump and dump (Scam, could be considered deception) Conformity and social proff ppt Authority Wearing a uniform, Titles, books, diplomas, awards, success, using a spokesperson, Scarcity/Supply and demand “Only a certain number of students allowed in” “only for college students” “Exclusive except to X” “Only a certain number of seats” Scarcity ppt Psychological Reactance Restricting access, censoring something, implying scarcity, Scarcity ppt Attractiveness Similarity Mentioning you are a student Perceptual Contrast Loss aversion gain or loss framing Scarcity ppt Balance Theory We aren’t allowed to use this Judgement Heuristic Price = product quality Use of long unfamilar words = intelligence fluency = trustworthinesss Fluency ppt Availability Heuristic Can you think of one example (out of ten) (for us) vs Can you think of then for the competitor - here’s our ten. Fluency ppt

For this assignment, you will compose a letter designed to recruit students to join and support the agenda of one of three nonexistent student organizations that, were they to exist, would likely be very unpopular. The student organization for which you will be recruiting is determined by your last name: The first letter of your last name is… Your student organization assignment is… A – F The SETS Collective: SETS (Skip the Elevator, Take the Stairs) is dedicated to energy conservation on campus, particularly by eliminating elevator usage by pedestrians in any buildings on the UT-Austin campus. G – N O – Z Your recruiting letter must include eight (8) different persuasive strategies. Each strategy must be used in the service of encouraging students to join the organization and/or endorse its cause. In addition to your recruiting letter, you will also submit a commentary describing the different strategies you used in the recruiting letter. In this course, we utilize the TurnItIn tool. This service helps educators prevent plagiarism by detecting unoriginal content in student papers. In addition to acting as a plagiarism deterrent, it also has features designed to aid in educating students about plagiarism and importance of proper attribution of any borrowed content. For more information, please visit http://turnitin.com/. Below are a series of requirements for the paper assignment. Failure to satisfy these requirements will result in substantial point penalties. Also, failure to abide by the academic honesty policy described in the syllabus and maintained by the CMS department, the Moody College of Communication, and/or The University of Texas will result in a grade of F on the assignment and referral to the Dean of Students. Assignment Requirements • You must portray yourself as a recruiting officer (or Secretary of Recruitment) – not the President, VP, etc. – of the organization described in your letter. As a recruiting officer, you are not authorized to offer any rewards or bribes (gifts in the form of sports tickets, free meals, etc.) to people as an incentive to join the organization, nor are you allowed to make up fictional incentives (e.g., OBC students will enjoy an opportunity to participate in international conferences). Your letter should focus exclusively on the merits of joining the organization based on commitment to its cause. • Assume that organization has just been formed – i.e., do not portray it as having existed prior to the Spring of 2017. • You may also assume that there are currently only three members of the organization, the president, vice-president, and yourself (the Secretary of Recruitment). You CANNOT claim that there are “many members.” • You must use the following format for the recruiting letter AND the commentary: 12-point Times New Roman font, single-spaced (NOT double-spaced) on 8.5 X 11-inch white paper with 1-inch margins on all sides. • The recruiting letter must be no shorter than 2 nor longer than 3 pages; the commentary must be no longer than 2 pages. • Your recruiting letter must include only 8 (eight) DIFFERENT strategies discussed in the lectures and/or readings. You may use any principle/theory we have discussed EXCEPT for balance theory (which is too obvious) or deception (which isn’t persuasion per se). • Your commentary must identify the name OR what you did for of each strategy (e.g., Door In Face or Foot In The Door) used in your letter and describe the specific purpose(s) the strategy was used to achieve. At a minimum, your description of each strategy should consist of at least two complete sentences (16 sentences total). • Each strategy explanation in your commentary should be bulleted or numbered for easy identification • You may not lie under any circumstances. Lies include falsifications and/or distortions of the truth about the student organization (e.g., SURF is endorsed by the Fellowship of Christian Athletes). Also, you may not offer recruits bribes in any form (tickets, discounts, free food, cash, etc.) as an incentive for joining the organization. • Your completed assignment (recruiting letter + commentary) must be turned in on April 13th (a Thursday) at or before 9:30 a.m. Grading Rubric We will use the following rubric to evaluate and grade your letter + commentary. Assignment Component Possible Points Obtained Points Format, Spelling, Grammar, Coherence Are the letter and commentary written in the proper format? Do they consist of grammatical, coherent English sentences? Has the assignment been spell-checked? 4 Strategy 1 Example/Commentary Is the example an acceptable instance of the strategy? Is it different from the other strategies used? Is the strategy correctly identified and adequately explained in the commentary? 2 Strategy 2 Example/Commentary 2 Strategy 3 Example/Commentary 2 Strategy 4 Example/Commentary 2 Strategy 5 Example/Commentary 2 Strategy 6 Example/ Commentary 2 Strategy 7 Example/ Commentary 2 Strategy 8 Example/ Commentary 2 Lies/Deception/Bribes (-3 pts per instance) -3 (per instance) Total Score 20 Cannot use strategy of Balance Theory, Lie Write a persuasive essay and a commentary Commentary is about 8 strategies in letter • 8 bullets separate from the letter “foot-in-the-door” – “door-in-the-face” (rejection then retreat) o 1. Make a large (but reasonable) request to target  World you lend me $50? o 2. After request is rejected, make a smaller request  Well then, could you lend me $10? o Creating a “big” favor out of thin air! “low-balling” • An advantage is offered that induces a favorable purchase decision. Then, sometime after the decision has been made, but before the bargain is sealed, the original purchase buyer is deftly removed. 1.) Loss framing: Loss aversion 2.) Restriction: scarcity 3.) Positive self-feeling: Principle commitment 4.) Identification: Social Proof 5.) “Using Rhymes” is what you would write instead of Stroop effect: Fluency 6.) Virtual ownership: Endowment effect 7.) That’s not all: reciprocity 8.) Flattery: Likability 9.) Expertise strategy: Authority principle 10.) Inducing dissonance reduction: Norm of consistency 11.) Conformity concession: social proof 12.) Association similarity: Liking & Association principle Strategies – Use 8 (Cannot use Balance Theory or deception) Strategy Principle Sources/Notes Door in the Face Reciprocity 9/16 lecture Foot in the Door Consistency Norm 9/30 lecture That’s not all Reciprocity 9/16 lecture Flattery Likability Could someone give an example for Flattery?! I’m a little stuck… “Providing a statistic” Social Proof? why is this yellow? What principle is this? How did you use this as a strategy?? plz help AUTHORITY it depends how you use it ID-ing yourself as a student Likability

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