unit 6 only Part 1: Analysis of a unit of work (1000-1500) Part 1 requires you to critically evaluate a unit of work given in terms of: • the range of approaches and methodologies to language learning and teaching this unit of work encompasses. Discuss whether there is a focus on a particular approach, eg, are the students asked to memorise / rote learn/ repeat (audio-lingual); are students required to complete a task (task based learning) or an information-gap type activity (communicative language learning); is there a focus on a specific genre? 300 – 400 • the clarity of the objectives and target language/ exponents being taught 200-300 • the selection and sequencing of the activities 200 – 300 • to what extent language exponents and skills are integrated in the activities 200 -300 • the learner group, their needs and their language level for which the unit of work would be most appropriate 100 Describe the learner group this unit is designed for: ESL students, students of English as an international language etc; what language level the unit assumes and; the students language learning needs. Part 2: Extension, addition, omission and substitution (1500 – 2000) This section of the assignment requires you to focus on the unit of work: • Comment on any extensions, additions, omissions or substitutions you would make if you were teaching this unit to the learner group you identified in Part 1, above. 500 • Give reasons for your decisions. 500 • Describe how you will assess student learning. 300 • Describe how you will evaluate the success of the unit of work. 200 • Identify any problems you anticipate in carrying out the unit of work and suggest how you would go about overcoming these. 300 • For added or substituted activities, list the resources you will need for these, and reference the materials you have used or drawn on. 200

unit 6 only Part 1: Analysis of a unit of work (1000-1500) Part 1 requires you to critically evaluate a unit of work given in terms of: • the range of approaches and methodologies to language learning and teaching this unit of work encompasses. Discuss whether there is a focus on a particular approach, eg, are the students asked to memorise / rote learn/ repeat (audio-lingual); are students required to complete a task (task based learning) or an information-gap type activity (communicative language learning); is there a focus on a specific genre? 300 – 400 • the clarity of the objectives and target language/ exponents being taught 200-300 • the selection and sequencing of the activities 200 – 300 • to what extent language exponents and skills are integrated in the activities 200 -300 • the learner group, their needs and their language level for which the unit of work would be most appropriate 100 Describe the learner group this unit is designed for: ESL students, students of English as an international language etc; what language level the unit assumes and; the students language learning needs. Part 2: Extension, addition, omission and substitution (1500 – 2000) This section of the assignment requires you to focus on the unit of work: • Comment on any extensions, additions, omissions or substitutions you would make if you were teaching this unit to the learner group you identified in Part 1, above. 500 • Give reasons for your decisions. 500 • Describe how you will assess student learning. 300 • Describe how you will evaluate the success of the unit of work. 200 • Identify any problems you anticipate in carrying out the unit of work and suggest how you would go about overcoming these. 300 • For added or substituted activities, list the resources you will need for these, and reference the materials you have used or drawn on. 200

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Does Prime Minister Thatcher’s seeming willingness to fight controvert the arguments of feminist thought about international politics? A. Yes, since feminists suggest that the world would be less power- and security-oriented, their argument fails with the evidence provided by Thatcher. B. Yes, since feminist thought uniformly believes that women are naturally peace seeking, Thatcher’s rejoicing in military success destroys feminist arguments. C. No, some feminist thought suggests that women socialized in a male dominant environment would act the same as men. D. No, because Thatcher never actually spoke about the soldiers and their successes. She was shielded from having to speak about it. E. No, some feminist thought suggests that women socialized in a male dominant environment would act the same as men AND because Thatcher never actually spoke about the soldiers and their successes; she was shielded from having to speak about it.

Does Prime Minister Thatcher’s seeming willingness to fight controvert the arguments of feminist thought about international politics? A. Yes, since feminists suggest that the world would be less power- and security-oriented, their argument fails with the evidence provided by Thatcher. B. Yes, since feminist thought uniformly believes that women are naturally peace seeking, Thatcher’s rejoicing in military success destroys feminist arguments. C. No, some feminist thought suggests that women socialized in a male dominant environment would act the same as men. D. No, because Thatcher never actually spoke about the soldiers and their successes. She was shielded from having to speak about it. E. No, some feminist thought suggests that women socialized in a male dominant environment would act the same as men AND because Thatcher never actually spoke about the soldiers and their successes; she was shielded from having to speak about it.

Does Prime Minister Thatcher’s seeming willingness to fight controvert the … Read More...
ePortfolio Reflection Questions: Final Entry Please add answers to the following questions in your “ePortfolio Part 2” Google document. 1. What skills do you feel you acquired throughout the process of building your power plant that you would feel comfortable adding to a resume (remember back to your checklist if you need help)? 2. What type of a team member do you feel you became during the building process; for example: equal member, leader, machinist, reporter? Why do you feel you had to take on this role? 3. How well did your team follow their team contract written at the beginning of the semester? 4. Based on the complexity and efficiency of renewable energy you learned after this semester, what are your feelings towards pursuing a career in the energy field? Would you prefer to work with renewable energy, or other types of established energies? 5. Looking back over your build process, what do you feel you would have done differently if given a second chance? 6. Explain several pitfalls you encountered during the build process where you had to change your project from the proposal? 7. Do you feel you had all the necessary knowledge prior to beginning the energy project to build a powerful plant? If not, what other information could have been provided earlier to help? 8. Out of all the labs and the project, which activity do you feel you learned the most that will help you with your student success at ASU? Why? 9. Overall, explain your experience with FSE 100; for example, was it positive, negative, helpful in deciding your major, frustrating, too easy, too hard? 10. Provide a picture of you and your team working together.

ePortfolio Reflection Questions: Final Entry Please add answers to the following questions in your “ePortfolio Part 2” Google document. 1. What skills do you feel you acquired throughout the process of building your power plant that you would feel comfortable adding to a resume (remember back to your checklist if you need help)? 2. What type of a team member do you feel you became during the building process; for example: equal member, leader, machinist, reporter? Why do you feel you had to take on this role? 3. How well did your team follow their team contract written at the beginning of the semester? 4. Based on the complexity and efficiency of renewable energy you learned after this semester, what are your feelings towards pursuing a career in the energy field? Would you prefer to work with renewable energy, or other types of established energies? 5. Looking back over your build process, what do you feel you would have done differently if given a second chance? 6. Explain several pitfalls you encountered during the build process where you had to change your project from the proposal? 7. Do you feel you had all the necessary knowledge prior to beginning the energy project to build a powerful plant? If not, what other information could have been provided earlier to help? 8. Out of all the labs and the project, which activity do you feel you learned the most that will help you with your student success at ASU? Why? 9. Overall, explain your experience with FSE 100; for example, was it positive, negative, helpful in deciding your major, frustrating, too easy, too hard? 10. Provide a picture of you and your team working together.

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Define: 41 Things Philosophy is: 1. Ignorant 2. Selfish 3. Ironic 4. Plain 5. Misunderstood 6. A failure 7. Poor 8. Unscientific 9. Unteachable 10. Foolish 11. Abnormal 12. Divine trickery 13. Egalitarian 14. A divine calling 15. Laborious 16. Countercultural 17. Uncomfortable 18. Virtuous 19. Dangerous 20. Simplistic<br />21. Polemical 22. Therapeutic 23. “conformist” 24. Embarrassi ng 25. Invulnerable 26. Annoying 27. Pneumatic 28. Apolitic al 29. Docile/teachable 30. Messianic 31. Pious 32. Impract ical 33. Happy 34. Necessary 35. Death-defying 36. Fallible 37. Immortal 38. Confident 39. Painful 40. agnostic</br

Define: 41 Things Philosophy is: 1. Ignorant 2. Selfish 3. Ironic 4. Plain 5. Misunderstood 6. A failure 7. Poor 8. Unscientific 9. Unteachable 10. Foolish 11. Abnormal 12. Divine trickery 13. Egalitarian 14. A divine calling 15. Laborious 16. Countercultural 17. Uncomfortable 18. Virtuous 19. Dangerous 20. Simplistic
21. Polemical 22. Therapeutic 23. “conformist” 24. Embarrassi ng 25. Invulnerable 26. Annoying 27. Pneumatic 28. Apolitic al 29. Docile/teachable 30. Messianic 31. Pious 32. Impract ical 33. Happy 34. Necessary 35. Death-defying 36. Fallible 37. Immortal 38. Confident 39. Painful 40. agnostic

Ignorant- A person is said to be ignorant if he … Read More...
Read this article and answer this question in 2 pages : Answers should be from the below article only. What is the difference between “standards-based” and “standards-embedded” curriculum? what are the curricular implications of this difference? Article: In 2007, at the dawn of 21st century in education, it is impossible to talk about teaching, curriculum, schools, or education without discussing standards . standards-based v. standards-embedded curriculum We are in an age of accountability where our success as educators is determined by individual and group mastery of specific standards dem- onstrated by standardized test per- formance. Even before No Child Left Behind (NCLB), standards and measures were used to determine if schools and students were success- ful (McClure, 2005). But, NCLB has increased the pace, intensity, and high stakes of this trend. Gifted and talented students and their teach- ers are significantly impacted by these local or state proficiency stan- dards and grade-level assessments (VanTassel-Baska & Stambaugh, 2006). This article explores how to use these standards in the develop- ment of high-quality curriculum for gifted students. NCLB, High-Stakes State Testing, and Standards- Based Instruction There are a few potentially positive outcomes of this evolution to public accountability. All stakeholders have had to ask themselves, “Are students learning? If so, what are they learning and how do we know?” In cases where we have been allowed to thoughtfully evaluate curriculum and instruction, we have also asked, “What’s worth learning?” “When’s the best time to learn it?” and “Who needs to learn it?” Even though state achievement tests are only a single measure, citizens are now offered a yardstick, albeit a nar- row one, for comparing communities, schools, and in some cases, teachers. Some testing reports allow teachers to identify for parents what their chil- dren can do and what they can not do. Testing also has focused attention on the not-so-new observations that pov- erty, discrimination and prejudices, and language proficiency impacts learning. With enough ceiling (e.g., above-grade-level assessments), even gifted students’ actual achievement and readiness levels can be identi- fied and provide a starting point for appropriately differentiated instruc- tion (Tomlinson, 2001). Unfortunately, as a veteran teacher for more than three decades and as a teacher-educator, my recent observa- tions of and conversations with class- room and gifted teachers have usually revealed negative outcomes. For gifted children, their actual achievement level is often unrecognized by teachers because both the tests and the reporting of the results rarely reach above the student’s grade-level placement. Assessments also focus on a huge number of state stan- dards for a given school year that cre- ate “overload” (Tomlinson & McTighe, 2006) and have a devastating impact on the development and implementation of rich and relevant curriculum and instruction. In too many scenarios, I see teachers teach- ing directly to the test. And, in the worst cases, some teachers actually teach The Test. In those cases, The Test itself becomes the curriculum. Consistently I hear, “Oh, I used to teach a great unit on ________ but I can’t do it any- more because I have to teach the standards.” Or, “I have to teach my favorite units in April and May after testing.” If the outcomes can’t be boiled down to simple “I can . . .” state- ments that can be posted on a school’s walls, then teachers seem to omit poten- tially meaningful learning opportunities from the school year. In many cases, real education and learning are being trivial- ized. We seem to have lost sight of the more significant purpose of teaching and learning: individual growth and develop- ment. We also have surrendered much of the joy of learning, as the incidentals, the tangents, the “bird walks” are cut short or elimi- nated because teachers hear the con- stant ticking clock of the countdown to the state test and feel the pressure of the way-too-many standards that have to be covered in a mere 180 school days. The accountability movement has pushed us away from seeing the whole child: “Students are not machines, as the standards movement suggests; they are volatile, complicated, and paradoxical” (Cookson, 2001, p. 42). How does this impact gifted chil- dren? In many heterogeneous class- rooms, teachers have retreated to traditional subject delineations and traditional instruction in an effort to ensure direct standards-based instruc- tion even though “no solid basis exists in the research literature for the ways we currently develop, place, and align educational standards in school cur- ricula” (Zenger & Zenger, 2002, p. 212). Grade-level standards are often particularly inappropriate for the gifted and talented whose pace of learning, achievement levels, and depth of knowledge are significantly beyond their chronological peers. A broad-based, thematically rich, and challenging curriculum is the heart of education for the gifted. Virgil Ward, one of the earliest voices for a differen- tial education for the gifted, said, “It is insufficient to consider the curriculum for the gifted in terms of traditional subjects and instructional processes” (Ward, 1980, p. 5). VanTassel-Baska Standards-Based v. Standards-Embedded Curriculum gifted child today 45 Standards-Based v. Standards-Embedded Curriculum and Stambaugh (2006) described three dimensions of successful curriculum for gifted students: content mastery, pro- cess and product, and epistemological concept, “understanding and appre- ciating systems of knowledge rather than individual elements of those systems” (p. 9). Overemphasis on testing and grade-level standards limits all three and therefore limits learning for gifted students. Hirsch (2001) concluded that “broad gen- eral knowledge is the best entrée to deep knowledge” (p. 23) and that it is highly correlated with general ability to learn. He continued, “the best way to learn a subject is to learn its gen- eral principles and to study an ample number of diverse examples that illustrate those principles” (Hirsch, 2001, p. 23). Principle-based learn- ing applies to both gifted and general education children. In order to meet the needs of gifted and general education students, cur- riculum should be differentiated in ways that are relevant and engaging. Curriculum content, processes, and products should provide challenge, depth, and complexity, offering multiple opportunities for problem solving, creativity, and exploration. In specific content areas, the cur- riculum should reflect the elegance and sophistication unique to the discipline. Even with this expanded view of curriculum in mind, we still must find ways to address the current reality of state standards and assess- ments. Standards-Embedded Curriculum How can educators address this chal- lenge? As in most things, a change of perspective can be helpful. Standards- based curriculum as described above should be replaced with standards- embedded curriculum. Standards- embedded curriculum begins with broad questions and topics, either discipline specific or interdisciplinary. Once teachers have given thoughtful consideration to relevant, engaging, and important content and the con- nections that support meaning-making (Jensen, 1998), they next select stan- dards that are relevant to this content and to summative assessments. This process is supported by the backward planning advocated in Understanding by Design by Wiggins and McTighe (2005) and its predecessors, as well as current thinkers in other fields, such as Covey (Tomlinson & McTighe, 2006). It is a critical component of differenti- ating instruction for advanced learners (Tomlinson, 2001) and a significant factor in the Core Parallel in the Parallel Curriculum Model (Tomlinson et al., 2002). Teachers choose from standards in multiple disciplines at both above and below grade level depending on the needs of the students and the classroom or program structure. Preassessment data and the results of prior instruc- tion also inform this process of embed- ding appropriate standards. For gifted students, this formative assessment will result in “more advanced curricula available at younger ages, ensuring that all levels of the standards are traversed in the process” (VanTassel-Baska & Little, 2003, p. 3). Once the essential questions, key content, and relevant standards are selected and sequenced, they are embedded into a coherent unit design and instructional decisions (grouping, pacing, instructional methodology) can be made. For gifted students, this includes the identification of appropri- ate resources, often including advanced texts, mentors, and independent research, as appropriate to the child’s developmental level and interest. Applying Standards- Embedded Curriculum What does this look like in practice? In reading the possible class- room applications below, consider these three Ohio Academic Content Standards for third grade: 1. Math: “Read thermometers in both Fahrenheit and Celsius scales” (“Academic Content Standards: K–12 Mathematics,” n.d., p. 71). 2. Social Studies: “Compare some of the cultural practices and products of various groups of people who have lived in the local community including artistic expression, religion, language, and food. Compare the cultural practices and products of the local community with those of other communities in Ohio, the United States, and countries of the world” (Academic Content Standards: K–12 Social Studies, n.d., p. 122). 3. Life Science: “Observe and explore how fossils provide evidence about animals that lived long ago and the nature of the environment at that time” (Academic Content Standards: K–12 Science, n.d., p. 57). When students are fortunate to have a teacher who is dedicated to helping all of them make good use of their time, the gifted may have a preassessment opportunity where they can demonstrate their familiarity with the content and potential mastery of a standard at their grade level. Students who pass may get to read by them- selves for the brief period while the rest of the class works on the single outcome. Sometimes more experienced teachers will create opportunities for gifted and advanced students Standards-Based v. Standards-Embedded Curriculum to work on a standard in the same domain or strand at the next higher grade level (i.e., accelerate through the standards). For example, a stu- dent might be able to work on a Life Science standard for fourth grade that progresses to other communities such as ecosystems. These above-grade-level standards can provide rich material for differentiation, advanced problem solving, and more in-depth curriculum integration. In another classroom scenario, a teacher may focus on the math stan- dard above, identifying the standard number on his lesson plan. He creates or collects paper thermometers, some showing measurement in Celsius and some in Fahrenheit. He also has some real thermometers. He demonstrates thermometer use with boiling water and with freezing water and reads the different temperatures. Students complete a worksheet that has them read thermometers in Celsius and Fahrenheit. The more advanced students may learn how to convert between the two scales. Students then practice with several questions on the topic that are similar in structure and content to those that have been on past proficiency tests. They are coached in how to answer them so that the stan- dard, instruction, formative assess- ment, and summative assessment are all aligned. Then, each student writes a statement that says, “I can read a thermometer using either Celsius or Fahrenheit scales.” Both of these examples describe a standards-based environment, where the starting point is the standard. Direct instruction to that standard is followed by an observable student behavior that demonstrates specific mastery of that single standard. The standard becomes both the start- ing point and the ending point of the curriculum. Education, rather than opening up a student’s mind, becomes a series of closed links in a chain. Whereas the above lessons may be differentiated to some extent, they have no context; they may relate only to the next standard on the list, such as, “Telling time to the nearest minute and finding elapsed time using a cal- endar or a clock.” How would a “standards-embed- ded” model of curriculum design be different? It would begin with the development of an essential ques- tion such as, “Who or what lived here before me? How were they different from me? How were they the same? How do we know?” These questions might be more relevant to our con- temporary highly mobile students. It would involve place and time. Using this intriguing line of inquiry, students might work on the social studies stan- dard as part of the study of their home- town, their school, or even their house or apartment. Because where people live and what they do is influenced by the weather, students could look into weather patterns of their area and learn how to measure temperature using a Fahrenheit scale so they could see if it is similar now to what it was a century ago. Skipping ahead to consideration of the social studies standard, students could then choose another country, preferably one that uses Celsius, and do the same investigation of fossils, communities, and the like. Students could complete a weather comparison, looking at the temperature in Celsius as people in other parts of the world, such as those in Canada, do. Thus, learning is contextualized and connected, dem- onstrating both depth and complexity. This approach takes a lot more work and time. It is a sophisticated integrated view of curriculum devel- opment and involves in-depth knowl- edge of the content areas, as well as an understanding of the scope and sequence of the standards in each dis- cipline. Teachers who develop vital single-discipline units, as well as inter- disciplinary teaching units, begin with a central topic surrounded by subtopics and connections to other areas. Then they connect important terms, facts, or concepts to the subtopics. Next, the skilled teacher/curriculum devel- oper embeds relevant, multileveled standards and objectives appropriate to a given student or group of stu- dents into the unit. Finally, teachers select the instructional strategies and develop student assessments. These assessments include, but are not lim- ited to, the types of questions asked on standardized and state assessments. Comparing Standards- Based and Standards- Embedded Curriculum Design Following is an articulation of the differences between standards-based and standards-embedded curriculum design. (See Figure 1.) 1. The starting point. Standards- based curriculum begins with the grade-level standard and the underlying assumption that every student needs to master that stan- dard at that moment in time. In standards-embedded curriculum, the multifaceted essential ques- tion and students’ needs are the starting points. 2. Preassessment. In standards- based curriculum and teaching, if a preassessment is provided, it cov- ers a single standard or two. In a standards-embedded curriculum, preassessment includes a broader range of grade-level and advanced standards, as well as students’ knowledge of surrounding content such as background experiences with the subject, relevant skills (such as reading and writing), and continued on page ?? even learning style or interests. gifted child today 47 Standards-Based v. Standards-Embedded Curriculum Standards Based Standards Embedded Starting Points The grade-level standard. Whole class’ general skill level Essential questions and content relevant to individual students and groups. Preassessment Targeted to a single grade-level standard. Short-cycle assessments. Background knowledge. Multiple grade-level standards from multiple areas connected by the theme of the unit. Includes annual learning style and interest inventories. Acceleration/ Enrichment To next grade-level standard in the same strand. To above-grade-level standards, as well as into broader thematically connected content. Language Arts Divided into individual skills. Reading and writing skills often separated from real-world relevant contexts. The language arts are embedded in all units and themes and connected to differentiated processes and products across all content areas. Instruction Lesson planning begins with the standard as the objective. Sequential direct instruction progresses through the standards in each content area separately. Strategies are selected to introduce, practice, and demonstrate mastery of all grade-level standards in all content areas in one school year. Lesson planning begins with essential questions, topics, and significant themes. Integrated instruction is designed around connections among content areas and embeds all relevant standards. Assessment Format modeled after the state test. Variety of assessments including questions similar to the state test format. Teacher Role Monitor of standards mastery. Time manager. Facilitator of instructional design and student engagement with learning, as well as assessor of achievement. Student Self- Esteem “I can . . .” statements. Star Charts. Passing “the test.” Completed projects/products. Making personal connections to learning and the theme/topic. Figure 1. Standards based v. standards-embedded instruction and gifted students. and the potential political outcry of “stepping on the toes” of the next grade’s teacher. Few classroom teachers have been provided with the in-depth professional develop- ment and understanding of curric- ulum compacting that would allow them to implement this effectively. In standards-embedded curricu- lum, enrichment and extensions of learning are more possible and more interesting because ideas, top- ics, and questions lend themselves more easily to depth and complex- ity than isolated skills. 4. Language arts. In standards- based classrooms, the language arts have been redivided into sepa- rate skills, with reading separated from writing, and writing sepa- rated from grammar. To many concrete thinkers, whole-language approaches seem antithetical to teaching “to the standards.” In a standards-embedded classroom, integrated language arts skills (reading, writing, listening, speak- ing, presenting, and even pho- nics) are embedded into the study of every unit. Especially for the gifted, the communication and language arts are essential, regard- less of domain-specific talents (Ward, 1980) and should be com- ponents of all curriculum because they are the underpinnings of scholarship in all areas. 5. Instruction. A standards-based classroom lends itself to direct instruction and sequential pro- gression from one standard to the next. A standards-embedded class- room requires a variety of more open-ended instructional strate- gies and materials that extend and diversify learning rather than focus it narrowly. Creativity and differ- entiation in instruction and stu- dent performance are supported more effectively in a standards- embedded approach. 6. Assessment. A standards-based classroom uses targeted assess- ments focused on the structure and content of questions on the externally imposed standardized test (i.e., proficiency tests). A stan- dards-embedded classroom lends itself to greater use of authentic assessment and differentiated 3. Acceleration/Enrichment. In a standards-based curriculum, the narrow definition of the learning outcome (a test item) often makes acceleration or curriculum compact- ing the only path for differentiating instruction for gifted, talented, and/ or advanced learners. This rarely happens, however, because of lack of materials, knowledge, o

Read this article and answer this question in 2 pages : Answers should be from the below article only. What is the difference between “standards-based” and “standards-embedded” curriculum? what are the curricular implications of this difference? Article: In 2007, at the dawn of 21st century in education, it is impossible to talk about teaching, curriculum, schools, or education without discussing standards . standards-based v. standards-embedded curriculum We are in an age of accountability where our success as educators is determined by individual and group mastery of specific standards dem- onstrated by standardized test per- formance. Even before No Child Left Behind (NCLB), standards and measures were used to determine if schools and students were success- ful (McClure, 2005). But, NCLB has increased the pace, intensity, and high stakes of this trend. Gifted and talented students and their teach- ers are significantly impacted by these local or state proficiency stan- dards and grade-level assessments (VanTassel-Baska & Stambaugh, 2006). This article explores how to use these standards in the develop- ment of high-quality curriculum for gifted students. NCLB, High-Stakes State Testing, and Standards- Based Instruction There are a few potentially positive outcomes of this evolution to public accountability. All stakeholders have had to ask themselves, “Are students learning? If so, what are they learning and how do we know?” In cases where we have been allowed to thoughtfully evaluate curriculum and instruction, we have also asked, “What’s worth learning?” “When’s the best time to learn it?” and “Who needs to learn it?” Even though state achievement tests are only a single measure, citizens are now offered a yardstick, albeit a nar- row one, for comparing communities, schools, and in some cases, teachers. Some testing reports allow teachers to identify for parents what their chil- dren can do and what they can not do. Testing also has focused attention on the not-so-new observations that pov- erty, discrimination and prejudices, and language proficiency impacts learning. With enough ceiling (e.g., above-grade-level assessments), even gifted students’ actual achievement and readiness levels can be identi- fied and provide a starting point for appropriately differentiated instruc- tion (Tomlinson, 2001). Unfortunately, as a veteran teacher for more than three decades and as a teacher-educator, my recent observa- tions of and conversations with class- room and gifted teachers have usually revealed negative outcomes. For gifted children, their actual achievement level is often unrecognized by teachers because both the tests and the reporting of the results rarely reach above the student’s grade-level placement. Assessments also focus on a huge number of state stan- dards for a given school year that cre- ate “overload” (Tomlinson & McTighe, 2006) and have a devastating impact on the development and implementation of rich and relevant curriculum and instruction. In too many scenarios, I see teachers teach- ing directly to the test. And, in the worst cases, some teachers actually teach The Test. In those cases, The Test itself becomes the curriculum. Consistently I hear, “Oh, I used to teach a great unit on ________ but I can’t do it any- more because I have to teach the standards.” Or, “I have to teach my favorite units in April and May after testing.” If the outcomes can’t be boiled down to simple “I can . . .” state- ments that can be posted on a school’s walls, then teachers seem to omit poten- tially meaningful learning opportunities from the school year. In many cases, real education and learning are being trivial- ized. We seem to have lost sight of the more significant purpose of teaching and learning: individual growth and develop- ment. We also have surrendered much of the joy of learning, as the incidentals, the tangents, the “bird walks” are cut short or elimi- nated because teachers hear the con- stant ticking clock of the countdown to the state test and feel the pressure of the way-too-many standards that have to be covered in a mere 180 school days. The accountability movement has pushed us away from seeing the whole child: “Students are not machines, as the standards movement suggests; they are volatile, complicated, and paradoxical” (Cookson, 2001, p. 42). How does this impact gifted chil- dren? In many heterogeneous class- rooms, teachers have retreated to traditional subject delineations and traditional instruction in an effort to ensure direct standards-based instruc- tion even though “no solid basis exists in the research literature for the ways we currently develop, place, and align educational standards in school cur- ricula” (Zenger & Zenger, 2002, p. 212). Grade-level standards are often particularly inappropriate for the gifted and talented whose pace of learning, achievement levels, and depth of knowledge are significantly beyond their chronological peers. A broad-based, thematically rich, and challenging curriculum is the heart of education for the gifted. Virgil Ward, one of the earliest voices for a differen- tial education for the gifted, said, “It is insufficient to consider the curriculum for the gifted in terms of traditional subjects and instructional processes” (Ward, 1980, p. 5). VanTassel-Baska Standards-Based v. Standards-Embedded Curriculum gifted child today 45 Standards-Based v. Standards-Embedded Curriculum and Stambaugh (2006) described three dimensions of successful curriculum for gifted students: content mastery, pro- cess and product, and epistemological concept, “understanding and appre- ciating systems of knowledge rather than individual elements of those systems” (p. 9). Overemphasis on testing and grade-level standards limits all three and therefore limits learning for gifted students. Hirsch (2001) concluded that “broad gen- eral knowledge is the best entrée to deep knowledge” (p. 23) and that it is highly correlated with general ability to learn. He continued, “the best way to learn a subject is to learn its gen- eral principles and to study an ample number of diverse examples that illustrate those principles” (Hirsch, 2001, p. 23). Principle-based learn- ing applies to both gifted and general education children. In order to meet the needs of gifted and general education students, cur- riculum should be differentiated in ways that are relevant and engaging. Curriculum content, processes, and products should provide challenge, depth, and complexity, offering multiple opportunities for problem solving, creativity, and exploration. In specific content areas, the cur- riculum should reflect the elegance and sophistication unique to the discipline. Even with this expanded view of curriculum in mind, we still must find ways to address the current reality of state standards and assess- ments. Standards-Embedded Curriculum How can educators address this chal- lenge? As in most things, a change of perspective can be helpful. Standards- based curriculum as described above should be replaced with standards- embedded curriculum. Standards- embedded curriculum begins with broad questions and topics, either discipline specific or interdisciplinary. Once teachers have given thoughtful consideration to relevant, engaging, and important content and the con- nections that support meaning-making (Jensen, 1998), they next select stan- dards that are relevant to this content and to summative assessments. This process is supported by the backward planning advocated in Understanding by Design by Wiggins and McTighe (2005) and its predecessors, as well as current thinkers in other fields, such as Covey (Tomlinson & McTighe, 2006). It is a critical component of differenti- ating instruction for advanced learners (Tomlinson, 2001) and a significant factor in the Core Parallel in the Parallel Curriculum Model (Tomlinson et al., 2002). Teachers choose from standards in multiple disciplines at both above and below grade level depending on the needs of the students and the classroom or program structure. Preassessment data and the results of prior instruc- tion also inform this process of embed- ding appropriate standards. For gifted students, this formative assessment will result in “more advanced curricula available at younger ages, ensuring that all levels of the standards are traversed in the process” (VanTassel-Baska & Little, 2003, p. 3). Once the essential questions, key content, and relevant standards are selected and sequenced, they are embedded into a coherent unit design and instructional decisions (grouping, pacing, instructional methodology) can be made. For gifted students, this includes the identification of appropri- ate resources, often including advanced texts, mentors, and independent research, as appropriate to the child’s developmental level and interest. Applying Standards- Embedded Curriculum What does this look like in practice? In reading the possible class- room applications below, consider these three Ohio Academic Content Standards for third grade: 1. Math: “Read thermometers in both Fahrenheit and Celsius scales” (“Academic Content Standards: K–12 Mathematics,” n.d., p. 71). 2. Social Studies: “Compare some of the cultural practices and products of various groups of people who have lived in the local community including artistic expression, religion, language, and food. Compare the cultural practices and products of the local community with those of other communities in Ohio, the United States, and countries of the world” (Academic Content Standards: K–12 Social Studies, n.d., p. 122). 3. Life Science: “Observe and explore how fossils provide evidence about animals that lived long ago and the nature of the environment at that time” (Academic Content Standards: K–12 Science, n.d., p. 57). When students are fortunate to have a teacher who is dedicated to helping all of them make good use of their time, the gifted may have a preassessment opportunity where they can demonstrate their familiarity with the content and potential mastery of a standard at their grade level. Students who pass may get to read by them- selves for the brief period while the rest of the class works on the single outcome. Sometimes more experienced teachers will create opportunities for gifted and advanced students Standards-Based v. Standards-Embedded Curriculum to work on a standard in the same domain or strand at the next higher grade level (i.e., accelerate through the standards). For example, a stu- dent might be able to work on a Life Science standard for fourth grade that progresses to other communities such as ecosystems. These above-grade-level standards can provide rich material for differentiation, advanced problem solving, and more in-depth curriculum integration. In another classroom scenario, a teacher may focus on the math stan- dard above, identifying the standard number on his lesson plan. He creates or collects paper thermometers, some showing measurement in Celsius and some in Fahrenheit. He also has some real thermometers. He demonstrates thermometer use with boiling water and with freezing water and reads the different temperatures. Students complete a worksheet that has them read thermometers in Celsius and Fahrenheit. The more advanced students may learn how to convert between the two scales. Students then practice with several questions on the topic that are similar in structure and content to those that have been on past proficiency tests. They are coached in how to answer them so that the stan- dard, instruction, formative assess- ment, and summative assessment are all aligned. Then, each student writes a statement that says, “I can read a thermometer using either Celsius or Fahrenheit scales.” Both of these examples describe a standards-based environment, where the starting point is the standard. Direct instruction to that standard is followed by an observable student behavior that demonstrates specific mastery of that single standard. The standard becomes both the start- ing point and the ending point of the curriculum. Education, rather than opening up a student’s mind, becomes a series of closed links in a chain. Whereas the above lessons may be differentiated to some extent, they have no context; they may relate only to the next standard on the list, such as, “Telling time to the nearest minute and finding elapsed time using a cal- endar or a clock.” How would a “standards-embed- ded” model of curriculum design be different? It would begin with the development of an essential ques- tion such as, “Who or what lived here before me? How were they different from me? How were they the same? How do we know?” These questions might be more relevant to our con- temporary highly mobile students. It would involve place and time. Using this intriguing line of inquiry, students might work on the social studies stan- dard as part of the study of their home- town, their school, or even their house or apartment. Because where people live and what they do is influenced by the weather, students could look into weather patterns of their area and learn how to measure temperature using a Fahrenheit scale so they could see if it is similar now to what it was a century ago. Skipping ahead to consideration of the social studies standard, students could then choose another country, preferably one that uses Celsius, and do the same investigation of fossils, communities, and the like. Students could complete a weather comparison, looking at the temperature in Celsius as people in other parts of the world, such as those in Canada, do. Thus, learning is contextualized and connected, dem- onstrating both depth and complexity. This approach takes a lot more work and time. It is a sophisticated integrated view of curriculum devel- opment and involves in-depth knowl- edge of the content areas, as well as an understanding of the scope and sequence of the standards in each dis- cipline. Teachers who develop vital single-discipline units, as well as inter- disciplinary teaching units, begin with a central topic surrounded by subtopics and connections to other areas. Then they connect important terms, facts, or concepts to the subtopics. Next, the skilled teacher/curriculum devel- oper embeds relevant, multileveled standards and objectives appropriate to a given student or group of stu- dents into the unit. Finally, teachers select the instructional strategies and develop student assessments. These assessments include, but are not lim- ited to, the types of questions asked on standardized and state assessments. Comparing Standards- Based and Standards- Embedded Curriculum Design Following is an articulation of the differences between standards-based and standards-embedded curriculum design. (See Figure 1.) 1. The starting point. Standards- based curriculum begins with the grade-level standard and the underlying assumption that every student needs to master that stan- dard at that moment in time. In standards-embedded curriculum, the multifaceted essential ques- tion and students’ needs are the starting points. 2. Preassessment. In standards- based curriculum and teaching, if a preassessment is provided, it cov- ers a single standard or two. In a standards-embedded curriculum, preassessment includes a broader range of grade-level and advanced standards, as well as students’ knowledge of surrounding content such as background experiences with the subject, relevant skills (such as reading and writing), and continued on page ?? even learning style or interests. gifted child today 47 Standards-Based v. Standards-Embedded Curriculum Standards Based Standards Embedded Starting Points The grade-level standard. Whole class’ general skill level Essential questions and content relevant to individual students and groups. Preassessment Targeted to a single grade-level standard. Short-cycle assessments. Background knowledge. Multiple grade-level standards from multiple areas connected by the theme of the unit. Includes annual learning style and interest inventories. Acceleration/ Enrichment To next grade-level standard in the same strand. To above-grade-level standards, as well as into broader thematically connected content. Language Arts Divided into individual skills. Reading and writing skills often separated from real-world relevant contexts. The language arts are embedded in all units and themes and connected to differentiated processes and products across all content areas. Instruction Lesson planning begins with the standard as the objective. Sequential direct instruction progresses through the standards in each content area separately. Strategies are selected to introduce, practice, and demonstrate mastery of all grade-level standards in all content areas in one school year. Lesson planning begins with essential questions, topics, and significant themes. Integrated instruction is designed around connections among content areas and embeds all relevant standards. Assessment Format modeled after the state test. Variety of assessments including questions similar to the state test format. Teacher Role Monitor of standards mastery. Time manager. Facilitator of instructional design and student engagement with learning, as well as assessor of achievement. Student Self- Esteem “I can . . .” statements. Star Charts. Passing “the test.” Completed projects/products. Making personal connections to learning and the theme/topic. Figure 1. Standards based v. standards-embedded instruction and gifted students. and the potential political outcry of “stepping on the toes” of the next grade’s teacher. Few classroom teachers have been provided with the in-depth professional develop- ment and understanding of curric- ulum compacting that would allow them to implement this effectively. In standards-embedded curricu- lum, enrichment and extensions of learning are more possible and more interesting because ideas, top- ics, and questions lend themselves more easily to depth and complex- ity than isolated skills. 4. Language arts. In standards- based classrooms, the language arts have been redivided into sepa- rate skills, with reading separated from writing, and writing sepa- rated from grammar. To many concrete thinkers, whole-language approaches seem antithetical to teaching “to the standards.” In a standards-embedded classroom, integrated language arts skills (reading, writing, listening, speak- ing, presenting, and even pho- nics) are embedded into the study of every unit. Especially for the gifted, the communication and language arts are essential, regard- less of domain-specific talents (Ward, 1980) and should be com- ponents of all curriculum because they are the underpinnings of scholarship in all areas. 5. Instruction. A standards-based classroom lends itself to direct instruction and sequential pro- gression from one standard to the next. A standards-embedded class- room requires a variety of more open-ended instructional strate- gies and materials that extend and diversify learning rather than focus it narrowly. Creativity and differ- entiation in instruction and stu- dent performance are supported more effectively in a standards- embedded approach. 6. Assessment. A standards-based classroom uses targeted assess- ments focused on the structure and content of questions on the externally imposed standardized test (i.e., proficiency tests). A stan- dards-embedded classroom lends itself to greater use of authentic assessment and differentiated 3. Acceleration/Enrichment. In a standards-based curriculum, the narrow definition of the learning outcome (a test item) often makes acceleration or curriculum compact- ing the only path for differentiating instruction for gifted, talented, and/ or advanced learners. This rarely happens, however, because of lack of materials, knowledge, o

Standard based Curriculum In standard based curriculum, the initial point … Read More...
For this assignment, you will compose a letter designed to recruit students to join and support the agenda of one of three nonexistent student organizations that, were they to exist, would likely be very unpopular. The student organization for which you will be recruiting is determined by your last name: The first letter of your last name is… Your student organization assignment is… A – F The SETS Collective: SETS (Skip the Elevator, Take the Stairs) is dedicated to energy conservation on campus, particularly by eliminating elevator usage by pedestrians in any buildings on the UT-Austin campus. G – N O – Z Your recruiting letter must include eight (8) different persuasive strategies. Each strategy must be used in the service of encouraging students to join the organization and/or endorse its cause. In addition to your recruiting letter, you will also submit a commentary describing the different strategies you used in the recruiting letter. In this course, we utilize the TurnItIn tool. This service helps educators prevent plagiarism by detecting unoriginal content in student papers. In addition to acting as a plagiarism deterrent, it also has features designed to aid in educating students about plagiarism and importance of proper attribution of any borrowed content. For more information, please visit http://turnitin.com/. Below are a series of requirements for the paper assignment. Failure to satisfy these requirements will result in substantial point penalties. Also, failure to abide by the academic honesty policy described in the syllabus and maintained by the CMS department, the Moody College of Communication, and/or The University of Texas will result in a grade of F on the assignment and referral to the Dean of Students. Assignment Requirements • You must portray yourself as a recruiting officer (or Secretary of Recruitment) – not the President, VP, etc. – of the organization described in your letter. As a recruiting officer, you are not authorized to offer any rewards or bribes (gifts in the form of sports tickets, free meals, etc.) to people as an incentive to join the organization, nor are you allowed to make up fictional incentives (e.g., OBC students will enjoy an opportunity to participate in international conferences). Your letter should focus exclusively on the merits of joining the organization based on commitment to its cause. • Assume that organization has just been formed – i.e., do not portray it as having existed prior to the Spring of 2017. • You may also assume that there are currently only three members of the organization, the president, vice-president, and yourself (the Secretary of Recruitment). You CANNOT claim that there are “many members.” • You must use the following format for the recruiting letter AND the commentary: 12-point Times New Roman font, single-spaced (NOT double-spaced) on 8.5 X 11-inch white paper with 1-inch margins on all sides. • The recruiting letter must be no shorter than 2 nor longer than 3 pages; the commentary must be no longer than 2 pages. • Your recruiting letter must include only 8 (eight) DIFFERENT strategies discussed in the lectures and/or readings. You may use any principle/theory we have discussed EXCEPT for balance theory (which is too obvious) or deception (which isn’t persuasion per se). • Your commentary must identify the name OR what you did for of each strategy (e.g., Door In Face or Foot In The Door) used in your letter and describe the specific purpose(s) the strategy was used to achieve. At a minimum, your description of each strategy should consist of at least two complete sentences (16 sentences total). • Each strategy explanation in your commentary should be bulleted or numbered for easy identification • You may not lie under any circumstances. Lies include falsifications and/or distortions of the truth about the student organization (e.g., SURF is endorsed by the Fellowship of Christian Athletes). Also, you may not offer recruits bribes in any form (tickets, discounts, free food, cash, etc.) as an incentive for joining the organization. • Your completed assignment (recruiting letter + commentary) must be turned in on April 13th (a Thursday) at or before 9:30 a.m. Grading Rubric We will use the following rubric to evaluate and grade your letter + commentary. Assignment Component Possible Points Obtained Points Format, Spelling, Grammar, Coherence Are the letter and commentary written in the proper format? Do they consist of grammatical, coherent English sentences? Has the assignment been spell-checked? 4 Strategy 1 Example/Commentary Is the example an acceptable instance of the strategy? Is it different from the other strategies used? Is the strategy correctly identified and adequately explained in the commentary? 2 Strategy 2 Example/Commentary 2 Strategy 3 Example/Commentary 2 Strategy 4 Example/Commentary 2 Strategy 5 Example/Commentary 2 Strategy 6 Example/ Commentary 2 Strategy 7 Example/ Commentary 2 Strategy 8 Example/ Commentary 2 Lies/Deception/Bribes (-3 pts per instance) -3 (per instance) Total Score 20 Cannot use strategy of Balance Theory, Lie Write a persuasive essay and a commentary Commentary is about 8 strategies in letter • 8 bullets separate from the letter “foot-in-the-door” – “door-in-the-face” (rejection then retreat) o 1. Make a large (but reasonable) request to target  World you lend me $50? o 2. After request is rejected, make a smaller request  Well then, could you lend me $10? o Creating a “big” favor out of thin air! “low-balling” • An advantage is offered that induces a favorable purchase decision. Then, sometime after the decision has been made, but before the bargain is sealed, the original purchase buyer is deftly removed. 1.) Loss framing: Loss aversion 2.) Restriction: scarcity 3.) Positive self-feeling: Principle commitment 4.) Identification: Social Proof 5.) “Using Rhymes” is what you would write instead of Stroop effect: Fluency 6.) Virtual ownership: Endowment effect 7.) That’s not all: reciprocity 8.) Flattery: Likability 9.) Expertise strategy: Authority principle 10.) Inducing dissonance reduction: Norm of consistency 11.) Conformity concession: social proof 12.) Association similarity: Liking & Association principle Strategies – Use 8 (Cannot use Balance Theory or deception) Strategy Principle Sources/Notes Door in the Face Reciprocity 9/16 lecture Foot in the Door Consistency Norm 9/30 lecture That’s not all Reciprocity 9/16 lecture Flattery Likability Could someone give an example for Flattery?! I’m a little stuck… “Providing a statistic” Social Proof? why is this yellow? What principle is this? How did you use this as a strategy?? plz help AUTHORITY it depends how you use it ID-ing yourself as a student Likability <in cialdini chapter 5 they are talked about as 2 different things, so if you can argue it your way,Cialdini can support it what is the strategy for this? Perceptual Contrast What is this for? Low-Balling Might be considered lying. Soft-Sell Humor appeal did anyone use this?? Anyone??? What principle is this? Hard-sell ???????? Seek-and-Hide Fear Appeal ???? What principle does this fall under???? Pump and Dump social proof 10/9 lecture Bait-and-switch this kind of seems like deception, can we use it? Moral Appeal Commitment Rebecca’s Lecture 10/2 Voluntary instead of Mandatory Consistency Norm 9/30 lecture herd mentality social proof 10/14 lecture Loss framing Loss Aversion Endowment Effect this is a principle FYI Mere ownership Scarcity Dissonance Reduction Positive/negative self feelings Commitment to gain compliance Rebecca’s Lecture Principles Name STRATEGIES/Ideas Source/Notes Reciprocity That’s not all! Likability/Association Flattery, agreeing with said person, state similar social standings, “work with” them, show evidence of “good things” likeability/association ppt Consistency/Commitment Foot in the door, positive self-feelings, moral appeal, Social Proof/Conformity norm works when someone is uncertain about the right thing to do, and when the person they are watching is similar to them. Provide target with “evidence” that compliance is a common/frequent response among desired social group “we made other people happy, we’ll make you happy too” Priming the pump (tip jar example) Pump and dump (Scam, could be considered deception) Conformity and social proff ppt Authority Wearing a uniform, Titles, books, diplomas, awards, success, using a spokesperson, Scarcity/Supply and demand “Only a certain number of students allowed in” “only for college students” “Exclusive except to X” “Only a certain number of seats” Scarcity ppt Psychological Reactance Restricting access, censoring something, implying scarcity, Scarcity ppt Attractiveness Similarity Mentioning you are a student Perceptual Contrast Loss aversion gain or loss framing Scarcity ppt Balance Theory We aren’t allowed to use this Judgement Heuristic Price = product quality Use of long unfamilar words = intelligence fluency = trustworthinesss Fluency ppt Availability Heuristic Can you think of one example (out of ten) (for us) vs Can you think of then for the competitor - here’s our ten. Fluency ppt

For this assignment, you will compose a letter designed to recruit students to join and support the agenda of one of three nonexistent student organizations that, were they to exist, would likely be very unpopular. The student organization for which you will be recruiting is determined by your last name: The first letter of your last name is… Your student organization assignment is… A – F The SETS Collective: SETS (Skip the Elevator, Take the Stairs) is dedicated to energy conservation on campus, particularly by eliminating elevator usage by pedestrians in any buildings on the UT-Austin campus. G – N O – Z Your recruiting letter must include eight (8) different persuasive strategies. Each strategy must be used in the service of encouraging students to join the organization and/or endorse its cause. In addition to your recruiting letter, you will also submit a commentary describing the different strategies you used in the recruiting letter. In this course, we utilize the TurnItIn tool. This service helps educators prevent plagiarism by detecting unoriginal content in student papers. In addition to acting as a plagiarism deterrent, it also has features designed to aid in educating students about plagiarism and importance of proper attribution of any borrowed content. For more information, please visit http://turnitin.com/. Below are a series of requirements for the paper assignment. Failure to satisfy these requirements will result in substantial point penalties. Also, failure to abide by the academic honesty policy described in the syllabus and maintained by the CMS department, the Moody College of Communication, and/or The University of Texas will result in a grade of F on the assignment and referral to the Dean of Students. Assignment Requirements • You must portray yourself as a recruiting officer (or Secretary of Recruitment) – not the President, VP, etc. – of the organization described in your letter. As a recruiting officer, you are not authorized to offer any rewards or bribes (gifts in the form of sports tickets, free meals, etc.) to people as an incentive to join the organization, nor are you allowed to make up fictional incentives (e.g., OBC students will enjoy an opportunity to participate in international conferences). Your letter should focus exclusively on the merits of joining the organization based on commitment to its cause. • Assume that organization has just been formed – i.e., do not portray it as having existed prior to the Spring of 2017. • You may also assume that there are currently only three members of the organization, the president, vice-president, and yourself (the Secretary of Recruitment). You CANNOT claim that there are “many members.” • You must use the following format for the recruiting letter AND the commentary: 12-point Times New Roman font, single-spaced (NOT double-spaced) on 8.5 X 11-inch white paper with 1-inch margins on all sides. • The recruiting letter must be no shorter than 2 nor longer than 3 pages; the commentary must be no longer than 2 pages. • Your recruiting letter must include only 8 (eight) DIFFERENT strategies discussed in the lectures and/or readings. You may use any principle/theory we have discussed EXCEPT for balance theory (which is too obvious) or deception (which isn’t persuasion per se). • Your commentary must identify the name OR what you did for of each strategy (e.g., Door In Face or Foot In The Door) used in your letter and describe the specific purpose(s) the strategy was used to achieve. At a minimum, your description of each strategy should consist of at least two complete sentences (16 sentences total). • Each strategy explanation in your commentary should be bulleted or numbered for easy identification • You may not lie under any circumstances. Lies include falsifications and/or distortions of the truth about the student organization (e.g., SURF is endorsed by the Fellowship of Christian Athletes). Also, you may not offer recruits bribes in any form (tickets, discounts, free food, cash, etc.) as an incentive for joining the organization. • Your completed assignment (recruiting letter + commentary) must be turned in on April 13th (a Thursday) at or before 9:30 a.m. Grading Rubric We will use the following rubric to evaluate and grade your letter + commentary. Assignment Component Possible Points Obtained Points Format, Spelling, Grammar, Coherence Are the letter and commentary written in the proper format? Do they consist of grammatical, coherent English sentences? Has the assignment been spell-checked? 4 Strategy 1 Example/Commentary Is the example an acceptable instance of the strategy? Is it different from the other strategies used? Is the strategy correctly identified and adequately explained in the commentary? 2 Strategy 2 Example/Commentary 2 Strategy 3 Example/Commentary 2 Strategy 4 Example/Commentary 2 Strategy 5 Example/Commentary 2 Strategy 6 Example/ Commentary 2 Strategy 7 Example/ Commentary 2 Strategy 8 Example/ Commentary 2 Lies/Deception/Bribes (-3 pts per instance) -3 (per instance) Total Score 20 Cannot use strategy of Balance Theory, Lie Write a persuasive essay and a commentary Commentary is about 8 strategies in letter • 8 bullets separate from the letter “foot-in-the-door” – “door-in-the-face” (rejection then retreat) o 1. Make a large (but reasonable) request to target  World you lend me $50? o 2. After request is rejected, make a smaller request  Well then, could you lend me $10? o Creating a “big” favor out of thin air! “low-balling” • An advantage is offered that induces a favorable purchase decision. Then, sometime after the decision has been made, but before the bargain is sealed, the original purchase buyer is deftly removed. 1.) Loss framing: Loss aversion 2.) Restriction: scarcity 3.) Positive self-feeling: Principle commitment 4.) Identification: Social Proof 5.) “Using Rhymes” is what you would write instead of Stroop effect: Fluency 6.) Virtual ownership: Endowment effect 7.) That’s not all: reciprocity 8.) Flattery: Likability 9.) Expertise strategy: Authority principle 10.) Inducing dissonance reduction: Norm of consistency 11.) Conformity concession: social proof 12.) Association similarity: Liking & Association principle Strategies – Use 8 (Cannot use Balance Theory or deception) Strategy Principle Sources/Notes Door in the Face Reciprocity 9/16 lecture Foot in the Door Consistency Norm 9/30 lecture That’s not all Reciprocity 9/16 lecture Flattery Likability Could someone give an example for Flattery?! I’m a little stuck… “Providing a statistic” Social Proof? why is this yellow? What principle is this? How did you use this as a strategy?? plz help AUTHORITY it depends how you use it ID-ing yourself as a student Likability

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Sex, Gender, and Popular Culture Spring 2015 Look through popular magazines, and see if you can find advertisements that objectify women in order to sell a product. Alternately, you may use an advertisement on television (but make sure to provide a link to the ad so I can see it!). Study these images then write a paper about objectification that deals with all or some of the following: • What effect(s), if any, do you think the objectification of women’s bodies has on our culture? • Jean Kilbourne states “turning a human being into a thing is almost always the first step toward justifying violence against that person.” What do you think she means by this? Do you agree with her reasoning? Why or why not? • Some people would argue that depicting a woman’s body as an object is a form of art. What is your opinion of this point of view? Explain your reasoning. • Why do you think that women are objectified more often than men are? • How does sexualization and objectification play out differently across racial lines? • Kilbourne explains that the consequences of being objectified are different – and more serious – for women than for men. Do you agree? How is the world different for women than it is for men? How do objectified images of women interact with those in our culture differently from the way images of men do? Why is it important to look at images in the context of the culture? • What is the difference between sexual objectification and sexual subjectification? (Ros Gill ) • How do ads construct violent white masculinity and how does that vision of masculinity hurt both men and women? Throughout your written analysis, be sure to make clear and specific reference to the images you selected, and please submit these images with your paper. Make sure you engage with and reference to at least 4 of the following authors: Kilbourne, Bordo, Hunter & Soto, Rose, Durham, Gill, Katz, Schuchardt, Ono and Buescher. Guidelines:  Keep your content focused on structural, systemic, institutional factors rather than the individual: BE ANALYTICAL NOT ANECDOTAL.  Avoid using the first person or including personal stories/reactions. You must make sure to actively engage with your readings: these essays need to be informed and framed by the theoretical material you have been reading this semester.  Keep within the 4-6 page limit; use 12-point font, double spacing and 1-inch margins.  Use formal writing conventions (introduction/thesis statement, body, conclusion) and correct grammar. Resources may be cited within the text of your paper, i.e. (Walters, 2013).

Sex, Gender, and Popular Culture Spring 2015 Look through popular magazines, and see if you can find advertisements that objectify women in order to sell a product. Alternately, you may use an advertisement on television (but make sure to provide a link to the ad so I can see it!). Study these images then write a paper about objectification that deals with all or some of the following: • What effect(s), if any, do you think the objectification of women’s bodies has on our culture? • Jean Kilbourne states “turning a human being into a thing is almost always the first step toward justifying violence against that person.” What do you think she means by this? Do you agree with her reasoning? Why or why not? • Some people would argue that depicting a woman’s body as an object is a form of art. What is your opinion of this point of view? Explain your reasoning. • Why do you think that women are objectified more often than men are? • How does sexualization and objectification play out differently across racial lines? • Kilbourne explains that the consequences of being objectified are different – and more serious – for women than for men. Do you agree? How is the world different for women than it is for men? How do objectified images of women interact with those in our culture differently from the way images of men do? Why is it important to look at images in the context of the culture? • What is the difference between sexual objectification and sexual subjectification? (Ros Gill ) • How do ads construct violent white masculinity and how does that vision of masculinity hurt both men and women? Throughout your written analysis, be sure to make clear and specific reference to the images you selected, and please submit these images with your paper. Make sure you engage with and reference to at least 4 of the following authors: Kilbourne, Bordo, Hunter & Soto, Rose, Durham, Gill, Katz, Schuchardt, Ono and Buescher. Guidelines:  Keep your content focused on structural, systemic, institutional factors rather than the individual: BE ANALYTICAL NOT ANECDOTAL.  Avoid using the first person or including personal stories/reactions. You must make sure to actively engage with your readings: these essays need to be informed and framed by the theoretical material you have been reading this semester.  Keep within the 4-6 page limit; use 12-point font, double spacing and 1-inch margins.  Use formal writing conventions (introduction/thesis statement, body, conclusion) and correct grammar. Resources may be cited within the text of your paper, i.e. (Walters, 2013).

The objectification of women has been a very controversial topic … Read More...
The statement “Most business-to-consumer sites offer consumers incentives to buy and return, such as coupons, discounts, special offers, and vouchers for other Web services” reflects the _______________ success factor for retailing on the Web. Answers: performance and service efficiency selection and value advertising and incentives look and feel

The statement “Most business-to-consumer sites offer consumers incentives to buy and return, such as coupons, discounts, special offers, and vouchers for other Web services” reflects the _______________ success factor for retailing on the Web. Answers: performance and service efficiency selection and value advertising and incentives look and feel

The statement “Most business-to-consumer sites offer consumers incentives to buy … Read More...