A community bird-watching society makes and sells simple bird feeders to raise money for its conservation activities. The materials for each feeder cost $3, and the society sells an average of 20 feeders per week at a price of $7 each. The society has been considering raising the price, so it conducts a survey and finds that for every dollar increase, it loses 2 sales per week. (a) Find a function P that models weekly profit in terms of price per feeder. (Let x be the price per feeder.) P(x) = (b) What price should the society charge for each feeder to maximize profits? $ What is the maximum weekly profit? $

A community bird-watching society makes and sells simple bird feeders to raise money for its conservation activities. The materials for each feeder cost $3, and the society sells an average of 20 feeders per week at a price of $7 each. The society has been considering raising the price, so it conducts a survey and finds that for every dollar increase, it loses 2 sales per week. (a) Find a function P that models weekly profit in terms of price per feeder. (Let x be the price per feeder.) P(x) = (b) What price should the society charge for each feeder to maximize profits? $ What is the maximum weekly profit? $

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You are to create and administer a public opinion survey. • Step 1: choose a topic – person, issue, event, opinion, etc. • Step 2: write at least 10 questions asking for opinions on your chosen topic. Use a standard scale 1-10 (to show direction and intensity). Do not ask open-ended (what do you think/feel ) questions! • Step 3: poll a random sample (at least 10 individuals) of your target group (everyone, men/women, old/young, student, unemployed, etc.) • Step 4: Write a brief analysis of the actual survey you created and the results of your poll. (1-2 pages) Submit the analysis, an original copy of the survey, and all survey responses. You will be graded on the survey quality and analysis, NOT on the topic – issue or candidate. Please remember: o You cannot poll your classmates. You must find a random sample of other individuals. o Make sure your questions aren’t leading their opinion. o Consider the placement of your questions – is it leading as well? o In your analysis, think about the margin of error, the people who did/did not respond, the quality of questions, the situational factors, etc. o Use your book for assistance. o Additional websites to look for guidance (not copy/paste): www.polllingreport.com / www.gallup.com ***NOTE: You may work with a partner for this assignment. IF you choose to do so, you MUST increase to a minimum of 20 individuals surveyed.

You are to create and administer a public opinion survey. • Step 1: choose a topic – person, issue, event, opinion, etc. • Step 2: write at least 10 questions asking for opinions on your chosen topic. Use a standard scale 1-10 (to show direction and intensity). Do not ask open-ended (what do you think/feel ) questions! • Step 3: poll a random sample (at least 10 individuals) of your target group (everyone, men/women, old/young, student, unemployed, etc.) • Step 4: Write a brief analysis of the actual survey you created and the results of your poll. (1-2 pages) Submit the analysis, an original copy of the survey, and all survey responses. You will be graded on the survey quality and analysis, NOT on the topic – issue or candidate. Please remember: o You cannot poll your classmates. You must find a random sample of other individuals. o Make sure your questions aren’t leading their opinion. o Consider the placement of your questions – is it leading as well? o In your analysis, think about the margin of error, the people who did/did not respond, the quality of questions, the situational factors, etc. o Use your book for assistance. o Additional websites to look for guidance (not copy/paste): www.polllingreport.com / www.gallup.com ***NOTE: You may work with a partner for this assignment. IF you choose to do so, you MUST increase to a minimum of 20 individuals surveyed.

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A 2007 global survey of 171 countries found that the United States ranked _____ in maternal mortality. Question 42 options: 7th 25th 14th 41st ________________________________________

A 2007 global survey of 171 countries found that the United States ranked _____ in maternal mortality. Question 42 options: 7th 25th 14th 41st ________________________________________

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a personnel office is gathering data regarding working conditions. employees are given a list of five conditions that they might want to see improved. they are asked to select the one time that is most critical to them. which type of graph, circle graph or Pareto chart, would be most useful for displaying the results of the survey? why?

a personnel office is gathering data regarding working conditions. employees are given a list of five conditions that they might want to see improved. they are asked to select the one time that is most critical to them. which type of graph, circle graph or Pareto chart, would be most useful for displaying the results of the survey? why?

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RMU Professional Workplace Communication/Talerico Questions for LA Reading 1: “Simplicity,” William Zinsser, 201-206 “The Maker’s Eye: Revising Your Own Manuscripts,” Donald M. Murray, 194-198 Please read the two articles—“Simplicity” and “The Maker’s Eye: Revising Your Own Manuscripts.” Then, answer the following questions in complete sentences, typed and double-spaced (every line); use 12-point type. The answers are due in class on Tuesday, September 8, when we will discuss them. “Simplicity,” William Zinsser, 201-206 1. What document or set of instructions have you read that you found wordy and difficult to read? How did you handle the situation? 2. What does Zinsser mean when he writes, “Our national tendency is to inflate and thereby sound important” (201)? Why is writing often like this? 3. What does the author say is the secret of good writing? Why is this secret important? 4. How can we, according to Zinsser, write clearly and simply? 5. Why is clear writing so important to today’s readers? 6. What two questions must the writer always ask? How might asking these questions during your writing—and when you are finished writing—improve your drafts? “The Maker’s Eye: Revising Your Own Manuscripts,” Donald M. Murray, 194-198.
 7. Murray lists many qualities of professional writers. What are three of them? 8. Why would science-fiction writer Ray Bradbury put away for one year a manuscript he has written, and then reread it “as a stranger” (195)? What would be the value of this? 9. For each of the following quotes by professional writers, write one sentence that summarizes the main point the writer is making: a) Nancy Hale: A writer “should be critical of everything that seems to him most delightful in his style. He should excise what he most admires because he wouldn’t thus admire it if he weren’t…in a sense protecting it from criticism” (195). b) John Ciardi: “The last act of the writing must be to become one’s own reader. It is, I suppose, a schizophrenic process, to begin passionately and to end critically, to begin hot and to end cold; and more important to be passion-hot and critic-cold at the same time” (195) c) Eleanor Estes: “The writer must survey his work critically, coolly, as though he were a stranger to it. He must be willing to prune, expertly and hard-heartedly. At the end of each revision, a manuscript may look…worked over, torn apart, pinned together, added to, deleted from, words changed and words changed back. Yet the book must maintain its orginal freshness and spontaneity” (195). d) Roald Dahl: “Good writing is essentially rewriting” (196). 10. Why do most readers, as Murray states, “underestimate the amount of rewriting it usually takes to produce spontaneous reading” (195)? Do you fit into this category? 11. List the 8 things the author says writers look for in creating their drafts. For each item on your list, write one sentence explaining what it means. 12. What are some of the things Murray says writers begin to learn by writing? Have you ever experienced any of these things when you were writing? Explain your answer. 13. What does Murray means when he states, “A piece of writing is never finished” (198)?

RMU Professional Workplace Communication/Talerico Questions for LA Reading 1: “Simplicity,” William Zinsser, 201-206 “The Maker’s Eye: Revising Your Own Manuscripts,” Donald M. Murray, 194-198 Please read the two articles—“Simplicity” and “The Maker’s Eye: Revising Your Own Manuscripts.” Then, answer the following questions in complete sentences, typed and double-spaced (every line); use 12-point type. The answers are due in class on Tuesday, September 8, when we will discuss them. “Simplicity,” William Zinsser, 201-206 1. What document or set of instructions have you read that you found wordy and difficult to read? How did you handle the situation? 2. What does Zinsser mean when he writes, “Our national tendency is to inflate and thereby sound important” (201)? Why is writing often like this? 3. What does the author say is the secret of good writing? Why is this secret important? 4. How can we, according to Zinsser, write clearly and simply? 5. Why is clear writing so important to today’s readers? 6. What two questions must the writer always ask? How might asking these questions during your writing—and when you are finished writing—improve your drafts? “The Maker’s Eye: Revising Your Own Manuscripts,” Donald M. Murray, 194-198.
 7. Murray lists many qualities of professional writers. What are three of them? 8. Why would science-fiction writer Ray Bradbury put away for one year a manuscript he has written, and then reread it “as a stranger” (195)? What would be the value of this? 9. For each of the following quotes by professional writers, write one sentence that summarizes the main point the writer is making: a) Nancy Hale: A writer “should be critical of everything that seems to him most delightful in his style. He should excise what he most admires because he wouldn’t thus admire it if he weren’t…in a sense protecting it from criticism” (195). b) John Ciardi: “The last act of the writing must be to become one’s own reader. It is, I suppose, a schizophrenic process, to begin passionately and to end critically, to begin hot and to end cold; and more important to be passion-hot and critic-cold at the same time” (195) c) Eleanor Estes: “The writer must survey his work critically, coolly, as though he were a stranger to it. He must be willing to prune, expertly and hard-heartedly. At the end of each revision, a manuscript may look…worked over, torn apart, pinned together, added to, deleted from, words changed and words changed back. Yet the book must maintain its orginal freshness and spontaneity” (195). d) Roald Dahl: “Good writing is essentially rewriting” (196). 10. Why do most readers, as Murray states, “underestimate the amount of rewriting it usually takes to produce spontaneous reading” (195)? Do you fit into this category? 11. List the 8 things the author says writers look for in creating their drafts. For each item on your list, write one sentence explaining what it means. 12. What are some of the things Murray says writers begin to learn by writing? Have you ever experienced any of these things when you were writing? Explain your answer. 13. What does Murray means when he states, “A piece of writing is never finished” (198)?

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Your assignment is to create a 10-item survey (questionnaire) related to your MRP topic( my topic is Online Learning.”) You may use an online survey tool such as Survey Monkey to construct the survey, but you may not use a question bank. Please submit this assignment as a link to your survey so that I may view it online, also hand-creating a survey, please submit it as an attached Word document. Let me know if you have any questions.

Your assignment is to create a 10-item survey (questionnaire) related to your MRP topic( my topic is Online Learning.”) You may use an online survey tool such as Survey Monkey to construct the survey, but you may not use a question bank. Please submit this assignment as a link to your survey so that I may view it online, also hand-creating a survey, please submit it as an attached Word document. Let me know if you have any questions.

  Link to survey: https://www.surveymonkey.com/s/QJWVXDK     Are you a regular … Read More...
Attached Files: File Operational Definitions for 670.doc (25.5 KB) Amply armed with all the information you have learned throughout these last 7 weeks (paying special attention to Chapters 11-14), complete a “mini public relations proposal.” Following is a checklist of what is expected in this proposal: 1. Name of the organization and a brief explanation/description (Example: it is a boutique that specializes in selling high-end bridal gowns; it is a nonprofit organization that raises money for children whose parents are wounded veterans, etc.) PLEASE NOTE: No fictitious organizations, please! 2. ONE Overaching Goal (to persuade, inform, educate, etc.) 3. ONE suggestion for the research you plan to conduct. Explain the method (survey, phone interviews, etc.), who you are researching, and why you think this method is most conducive for this communication campaign. 4. ONE behavioral objective (see handouts a) RECALL PLOT: public, level of obtainment, timeframe) b). RECALL that the objective is what you want your target public to do 5. ONE action strategy (RECALL that the strategy is what you are planning to do meet your objective – your gameplan) 6. ONE message strategy (what your message will say) 7. TWO communication tactics 8. ONE technique for measuring whether the objective was met IMPORTANT NOTES: > USE the prsa operational definitions (SEE ATTACHED HANDOUT) > USE subheads for each part of the proposal OR you can just number the components (1-8) > The rubric for this last report is very simple: points will be deducted for each component you do not include or if it is written incorrectly or does not meet all the critiera mapped out in the attached handout.

Attached Files: File Operational Definitions for 670.doc (25.5 KB) Amply armed with all the information you have learned throughout these last 7 weeks (paying special attention to Chapters 11-14), complete a “mini public relations proposal.” Following is a checklist of what is expected in this proposal: 1. Name of the organization and a brief explanation/description (Example: it is a boutique that specializes in selling high-end bridal gowns; it is a nonprofit organization that raises money for children whose parents are wounded veterans, etc.) PLEASE NOTE: No fictitious organizations, please! 2. ONE Overaching Goal (to persuade, inform, educate, etc.) 3. ONE suggestion for the research you plan to conduct. Explain the method (survey, phone interviews, etc.), who you are researching, and why you think this method is most conducive for this communication campaign. 4. ONE behavioral objective (see handouts a) RECALL PLOT: public, level of obtainment, timeframe) b). RECALL that the objective is what you want your target public to do 5. ONE action strategy (RECALL that the strategy is what you are planning to do meet your objective – your gameplan) 6. ONE message strategy (what your message will say) 7. TWO communication tactics 8. ONE technique for measuring whether the objective was met IMPORTANT NOTES: > USE the prsa operational definitions (SEE ATTACHED HANDOUT) > USE subheads for each part of the proposal OR you can just number the components (1-8) > The rubric for this last report is very simple: points will be deducted for each component you do not include or if it is written incorrectly or does not meet all the critiera mapped out in the attached handout.

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Sex, Gender, and Popular Culture Spring 2015 Look through popular magazines, and see if you can find advertisements that objectify women in order to sell a product. Alternately, you may use an advertisement on television (but make sure to provide a link to the ad so I can see it!). Study these images then write a paper about objectification that deals with all or some of the following: • What effect(s), if any, do you think the objectification of women’s bodies has on our culture? • Jean Kilbourne states “turning a human being into a thing is almost always the first step toward justifying violence against that person.” What do you think she means by this? Do you agree with her reasoning? Why or why not? • Some people would argue that depicting a woman’s body as an object is a form of art. What is your opinion of this point of view? Explain your reasoning. • Why do you think that women are objectified more often than men are? • How does sexualization and objectification play out differently across racial lines? • Kilbourne explains that the consequences of being objectified are different – and more serious – for women than for men. Do you agree? How is the world different for women than it is for men? How do objectified images of women interact with those in our culture differently from the way images of men do? Why is it important to look at images in the context of the culture? • What is the difference between sexual objectification and sexual subjectification? (Ros Gill ) • How do ads construct violent white masculinity and how does that vision of masculinity hurt both men and women? Throughout your written analysis, be sure to make clear and specific reference to the images you selected, and please submit these images with your paper. Make sure you engage with and reference to at least 4 of the following authors: Kilbourne, Bordo, Hunter & Soto, Rose, Durham, Gill, Katz, Schuchardt, Ono and Buescher. Guidelines:  Keep your content focused on structural, systemic, institutional factors rather than the individual: BE ANALYTICAL NOT ANECDOTAL.  Avoid using the first person or including personal stories/reactions. You must make sure to actively engage with your readings: these essays need to be informed and framed by the theoretical material you have been reading this semester.  Keep within the 4-6 page limit; use 12-point font, double spacing and 1-inch margins.  Use formal writing conventions (introduction/thesis statement, body, conclusion) and correct grammar. Resources may be cited within the text of your paper, i.e. (Walters, 2013).

Sex, Gender, and Popular Culture Spring 2015 Look through popular magazines, and see if you can find advertisements that objectify women in order to sell a product. Alternately, you may use an advertisement on television (but make sure to provide a link to the ad so I can see it!). Study these images then write a paper about objectification that deals with all or some of the following: • What effect(s), if any, do you think the objectification of women’s bodies has on our culture? • Jean Kilbourne states “turning a human being into a thing is almost always the first step toward justifying violence against that person.” What do you think she means by this? Do you agree with her reasoning? Why or why not? • Some people would argue that depicting a woman’s body as an object is a form of art. What is your opinion of this point of view? Explain your reasoning. • Why do you think that women are objectified more often than men are? • How does sexualization and objectification play out differently across racial lines? • Kilbourne explains that the consequences of being objectified are different – and more serious – for women than for men. Do you agree? How is the world different for women than it is for men? How do objectified images of women interact with those in our culture differently from the way images of men do? Why is it important to look at images in the context of the culture? • What is the difference between sexual objectification and sexual subjectification? (Ros Gill ) • How do ads construct violent white masculinity and how does that vision of masculinity hurt both men and women? Throughout your written analysis, be sure to make clear and specific reference to the images you selected, and please submit these images with your paper. Make sure you engage with and reference to at least 4 of the following authors: Kilbourne, Bordo, Hunter & Soto, Rose, Durham, Gill, Katz, Schuchardt, Ono and Buescher. Guidelines:  Keep your content focused on structural, systemic, institutional factors rather than the individual: BE ANALYTICAL NOT ANECDOTAL.  Avoid using the first person or including personal stories/reactions. You must make sure to actively engage with your readings: these essays need to be informed and framed by the theoretical material you have been reading this semester.  Keep within the 4-6 page limit; use 12-point font, double spacing and 1-inch margins.  Use formal writing conventions (introduction/thesis statement, body, conclusion) and correct grammar. Resources may be cited within the text of your paper, i.e. (Walters, 2013).

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Please answer the following questions: You’re a leader in your company or organization (based on your concentration area). You need to make a decision on whether your company or organization shall start a new initiative. To make an informed decision, you plan to do some research. 1. Suppose that you have a list of 2700 employees in your company or organization, please describe in detail how you would use the systematic sampling method to select 30 participants for your study. 2. There are fewer male employees in your company. If you want to be sure these male employees are equally represented in your study, what sampling procedure should you use? Please describe in detail what you would do. 3. Suppose that you selected 30 employees (participants) for your study, you gave them a survey on their attitude towards the possible new initiative. What are some possible threats to the internal validity of this design? 4. The survey results indicated that your employees have mixed attitudes towards the new initiative. To be on the safe side, you would like to run a pilot study to examine the impact of the new initiative on employees’ productivity. Please describe in detail how you could use a true experimental design to address this research question. 5. Which statistical procedure would you use to analyze the quantitative data you collected from your pilot study (with a true experimental design) to address your research question? “

Please answer the following questions: You’re a leader in your company or organization (based on your concentration area). You need to make a decision on whether your company or organization shall start a new initiative. To make an informed decision, you plan to do some research. 1. Suppose that you have a list of 2700 employees in your company or organization, please describe in detail how you would use the systematic sampling method to select 30 participants for your study. 2. There are fewer male employees in your company. If you want to be sure these male employees are equally represented in your study, what sampling procedure should you use? Please describe in detail what you would do. 3. Suppose that you selected 30 employees (participants) for your study, you gave them a survey on their attitude towards the possible new initiative. What are some possible threats to the internal validity of this design? 4. The survey results indicated that your employees have mixed attitudes towards the new initiative. To be on the safe side, you would like to run a pilot study to examine the impact of the new initiative on employees’ productivity. Please describe in detail how you could use a true experimental design to address this research question. 5. Which statistical procedure would you use to analyze the quantitative data you collected from your pilot study (with a true experimental design) to address your research question? “

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Watch this video and answer the multi choices: https://www.youtube.com/watch?v=D4lB4SowAQA PART 1 _______1. Sociologists obtained their knowledge of human behavior through _______, which is this process of systematically collecting information for the purpose of testing an existing theory or generating a new one. a. Common sense ideas b. Research c. Myths d. scientific laws _______2. With ____Research, the goal is scientific objectivity, and the focus is on data that can be measured numerically a. qualitative b. observational c. c. quantitative d. d. explanatory _______3. With _______research, interpretative description (words) rather than statistics (numbers) are used to analyze underlying meaning and patterns of social relationships. a. qualitative b. observational c. quantitative d. explanatory _______4. Researchers in one study systematically analyzed the contents of the notes of suicide victims to determine recurring themes, such as feeling of despair or failure. They hoped to determine if any patterns could be found that would help in understating why people might kill themselves. This is an example of __________. a. Qualitative research b. Explanatory research c. Quantitative research d. Descriptive research ______5. the first step in the research process is to: a. select and define the research problem b. review previous research. c. develop a research design d. formulate the hypothesis ______6. A_____sample is a selection from a larger population and has the essential characteristics of the total population. a. selective b. random c. representative d. longitudinal _______7. _________is the extent to which a study or research instrument accurately measures what it is supposed to measure;_________is the extent to which a study or research instrument yields consistent results. a. Validity; replication b. Replication; validity c. Validity; reliability d. Reliability; validity _______8. Researchers who use existing material and analyze data that originally was collected by others are engaged in: a. unethical conduct b. primary analysis. c. secondary analysis d. survey analysis _______9. In an experiment, the subjects in the control group a. are exposed to the independent variable. b. are not exposed to the independent variable. c. are exposed to the dependent variable. d. are not exposed to the dependent variable. _______10. A tentative statement that predicts the relationship between variable is called a. a hypothesis b. a research model. c. a probability sample. d. a generalization. ______11. John wants to test this idea: “people who attend church regularly are less likely to express prejudice toward other races than people who do not attend church regularly.’ This idea is John’s a. hypothesis. b. research model. c. conclusion. d. operational definition _______12. In a research project, which of the following steps would come after the other three? a. choosing a research design b. reviewing the literature c. formulating a hypothesis d. collecting the data ________13. The variable hypothesized to cause or influence another is called the a. dependent variable. b. hypothetical variable c. correlation variable d. independent variable ________14. An explanation of an abstract concept that is specific enough to allow a research to measure the concept is a a. Hypothesis b. correlation. c. operatonal definition. d. variable _____15. Observation, ethnography, and case studies are examples of: a. survey research b. experiments. c. Secondary analysis of existing data. d. Field research. ______16. Theory and research are interrelated because a. theory always precedes research. b. research always precedes theory c. both put limits on each other. d. they are parts of a constant cycle. ______17. A dependent variable is one that a. always occurs first. b. is influenced by another variable. c. Causes another variable to change. d. is the most important ______18. In a study designed to test the relationship between gender and voting behavior, the independent variable would be a. the age of the candidates b. voting behavior. c. The political party of the candidates. d. Gender ______19. Differences in age, sex, race, and social class are treated as ____________in sociological research. a. variables b. references c. causes d. controls ______20. Researchers in agriculture decided to test the effects of a new fertilizer on crop growth. In this study, crop growth is the a. independent variable b. dependent variable c. control variable d. correlation e. _____21. The ______is appropriate for studying the relationships among variables under carefully controlled conditions. a. experiment b. survey c. observational study d. in-depth study _____22. In every experiment, some subjects are exposed to an independent variable, and are then watched closely for their reactions. These subjects are known as the a. reference group b. experimental group c. control group d. survey group. ______23. A usual research method for learning the attitudes of a population would be a. an experiment. b. A survey. c. An observational study. d. Content analysis ______24. In survey research, the total group of people the researcher is interested in is called a. the population b. the sample, c. the control group d. the random sample ______25. In the experiment method, the subjects who are exposed to all the experimental conditions except the independent variable are referred to as the_________________group. a. peer b. alternate c. control d. experimental ______26. A__________Sample is one in which every member of the population in The population has an equal chance of being selected. a. defined b. random c. purposive d. convenience ______27. A sociologist is following the research model outlined in the text. After reviewing the literature, the next step will be to a. find a suitable subject b. formulate a hypothesis c. collect the data. d. Choose a research design. ______28. Sociologists use two approaches when answering important questions. a. Explanatory and descriptive Approaches b. Direct and systematic Approaches c. Normative and systematic Approaches d. Normative and Empirical Approaches ______29. Sociologists use types of empirical studies a. Research and Theoretical Studies b. Descriptive and Explanatory Studies c. Hypothesis and Correlations Studies d. Longitudinal and Cross-sectional Studies ______30. The deductive approach begin with the a. Collecting data b. Theory and uses research to test the theory. c. Hypothesis d. Observation ______31. The inductive approach begin with a a. Theory b. Data Collection c. Reviewing the Literature d. The Problem State ______32. Quantitative Research deals with a. Words b. Numbers c. Interpretive descriptive d. Use number to analyze underlying meanings and patterns of social relationships. ______33. ________is the study of social life in its natural setting: observing and interviewing people where they live, work, and play. a. The survey b. Secondary analysis c. Field research d. The experiment ______34. ________refers to the process of collecting data while being part of the activities of the group that the researcher is studying a. The experiment b. Survey research c. Participant observation d. Secondary analysis _______35. A/an________is a detailed study of the life and activities of a group of people by researchers who may live with that group over a period of years. a. Correlational study b. ethnography c. experiment d. content analysis _______36. A/an _________is a carefully designed situation in which the researcher studies the impact of certain variables on subjects’ attitudes or behavior. a. case study b. correlational study c. experiment d. Participant observation _______37. In an experiment, the_______contains the subjects who are exposed to an independent variable to study its effect on them. a. Experiment group b. Dependent group c. Control group d. Independent group _______38. In an experiment, the_________contains the subjects who are not exposed to the independent variable. a. Experimental group b. Independent group c. Dependent group d. Control group _______39. ________is the extent to which a study or research instrument accurately measures what it is supposed to measure a. Validity b. Reliability c. Predictability d. Variability ______40. ________is the extent to which a study or research instrument yields consistent results when applied to different individual at one time or to same individuals over time. a. Validity b. Reliability c. Predictability d. Variability TRUE/FALSE ______41. In social science research, individuals are the most typical units of analysis. ______42. With qualitative research, statistics are used to analyze patterns of social relationship. ______43. Reliability is when a study gives consistent results to different research over time.

Watch this video and answer the multi choices: https://www.youtube.com/watch?v=D4lB4SowAQA PART 1 _______1. Sociologists obtained their knowledge of human behavior through _______, which is this process of systematically collecting information for the purpose of testing an existing theory or generating a new one. a. Common sense ideas b. Research c. Myths d. scientific laws _______2. With ____Research, the goal is scientific objectivity, and the focus is on data that can be measured numerically a. qualitative b. observational c. c. quantitative d. d. explanatory _______3. With _______research, interpretative description (words) rather than statistics (numbers) are used to analyze underlying meaning and patterns of social relationships. a. qualitative b. observational c. quantitative d. explanatory _______4. Researchers in one study systematically analyzed the contents of the notes of suicide victims to determine recurring themes, such as feeling of despair or failure. They hoped to determine if any patterns could be found that would help in understating why people might kill themselves. This is an example of __________. a. Qualitative research b. Explanatory research c. Quantitative research d. Descriptive research ______5. the first step in the research process is to: a. select and define the research problem b. review previous research. c. develop a research design d. formulate the hypothesis ______6. A_____sample is a selection from a larger population and has the essential characteristics of the total population. a. selective b. random c. representative d. longitudinal _______7. _________is the extent to which a study or research instrument accurately measures what it is supposed to measure;_________is the extent to which a study or research instrument yields consistent results. a. Validity; replication b. Replication; validity c. Validity; reliability d. Reliability; validity _______8. Researchers who use existing material and analyze data that originally was collected by others are engaged in: a. unethical conduct b. primary analysis. c. secondary analysis d. survey analysis _______9. In an experiment, the subjects in the control group a. are exposed to the independent variable. b. are not exposed to the independent variable. c. are exposed to the dependent variable. d. are not exposed to the dependent variable. _______10. A tentative statement that predicts the relationship between variable is called a. a hypothesis b. a research model. c. a probability sample. d. a generalization. ______11. John wants to test this idea: “people who attend church regularly are less likely to express prejudice toward other races than people who do not attend church regularly.’ This idea is John’s a. hypothesis. b. research model. c. conclusion. d. operational definition _______12. In a research project, which of the following steps would come after the other three? a. choosing a research design b. reviewing the literature c. formulating a hypothesis d. collecting the data ________13. The variable hypothesized to cause or influence another is called the a. dependent variable. b. hypothetical variable c. correlation variable d. independent variable ________14. An explanation of an abstract concept that is specific enough to allow a research to measure the concept is a a. Hypothesis b. correlation. c. operatonal definition. d. variable _____15. Observation, ethnography, and case studies are examples of: a. survey research b. experiments. c. Secondary analysis of existing data. d. Field research. ______16. Theory and research are interrelated because a. theory always precedes research. b. research always precedes theory c. both put limits on each other. d. they are parts of a constant cycle. ______17. A dependent variable is one that a. always occurs first. b. is influenced by another variable. c. Causes another variable to change. d. is the most important ______18. In a study designed to test the relationship between gender and voting behavior, the independent variable would be a. the age of the candidates b. voting behavior. c. The political party of the candidates. d. Gender ______19. Differences in age, sex, race, and social class are treated as ____________in sociological research. a. variables b. references c. causes d. controls ______20. Researchers in agriculture decided to test the effects of a new fertilizer on crop growth. In this study, crop growth is the a. independent variable b. dependent variable c. control variable d. correlation e. _____21. The ______is appropriate for studying the relationships among variables under carefully controlled conditions. a. experiment b. survey c. observational study d. in-depth study _____22. In every experiment, some subjects are exposed to an independent variable, and are then watched closely for their reactions. These subjects are known as the a. reference group b. experimental group c. control group d. survey group. ______23. A usual research method for learning the attitudes of a population would be a. an experiment. b. A survey. c. An observational study. d. Content analysis ______24. In survey research, the total group of people the researcher is interested in is called a. the population b. the sample, c. the control group d. the random sample ______25. In the experiment method, the subjects who are exposed to all the experimental conditions except the independent variable are referred to as the_________________group. a. peer b. alternate c. control d. experimental ______26. A__________Sample is one in which every member of the population in The population has an equal chance of being selected. a. defined b. random c. purposive d. convenience ______27. A sociologist is following the research model outlined in the text. After reviewing the literature, the next step will be to a. find a suitable subject b. formulate a hypothesis c. collect the data. d. Choose a research design. ______28. Sociologists use two approaches when answering important questions. a. Explanatory and descriptive Approaches b. Direct and systematic Approaches c. Normative and systematic Approaches d. Normative and Empirical Approaches ______29. Sociologists use types of empirical studies a. Research and Theoretical Studies b. Descriptive and Explanatory Studies c. Hypothesis and Correlations Studies d. Longitudinal and Cross-sectional Studies ______30. The deductive approach begin with the a. Collecting data b. Theory and uses research to test the theory. c. Hypothesis d. Observation ______31. The inductive approach begin with a a. Theory b. Data Collection c. Reviewing the Literature d. The Problem State ______32. Quantitative Research deals with a. Words b. Numbers c. Interpretive descriptive d. Use number to analyze underlying meanings and patterns of social relationships. ______33. ________is the study of social life in its natural setting: observing and interviewing people where they live, work, and play. a. The survey b. Secondary analysis c. Field research d. The experiment ______34. ________refers to the process of collecting data while being part of the activities of the group that the researcher is studying a. The experiment b. Survey research c. Participant observation d. Secondary analysis _______35. A/an________is a detailed study of the life and activities of a group of people by researchers who may live with that group over a period of years. a. Correlational study b. ethnography c. experiment d. content analysis _______36. A/an _________is a carefully designed situation in which the researcher studies the impact of certain variables on subjects’ attitudes or behavior. a. case study b. correlational study c. experiment d. Participant observation _______37. In an experiment, the_______contains the subjects who are exposed to an independent variable to study its effect on them. a. Experiment group b. Dependent group c. Control group d. Independent group _______38. In an experiment, the_________contains the subjects who are not exposed to the independent variable. a. Experimental group b. Independent group c. Dependent group d. Control group _______39. ________is the extent to which a study or research instrument accurately measures what it is supposed to measure a. Validity b. Reliability c. Predictability d. Variability ______40. ________is the extent to which a study or research instrument yields consistent results when applied to different individual at one time or to same individuals over time. a. Validity b. Reliability c. Predictability d. Variability TRUE/FALSE ______41. In social science research, individuals are the most typical units of analysis. ______42. With qualitative research, statistics are used to analyze patterns of social relationship. ______43. Reliability is when a study gives consistent results to different research over time.

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