Sex, Gender, and Popular Culture Spring 2015 Look through popular magazines, and see if you can find advertisements that objectify women in order to sell a product. Alternately, you may use an advertisement on television (but make sure to provide a link to the ad so I can see it!). Study these images then write a paper about objectification that deals with all or some of the following: • What effect(s), if any, do you think the objectification of women’s bodies has on our culture? • Jean Kilbourne states “turning a human being into a thing is almost always the first step toward justifying violence against that person.” What do you think she means by this? Do you agree with her reasoning? Why or why not? • Some people would argue that depicting a woman’s body as an object is a form of art. What is your opinion of this point of view? Explain your reasoning. • Why do you think that women are objectified more often than men are? • How does sexualization and objectification play out differently across racial lines? • Kilbourne explains that the consequences of being objectified are different – and more serious – for women than for men. Do you agree? How is the world different for women than it is for men? How do objectified images of women interact with those in our culture differently from the way images of men do? Why is it important to look at images in the context of the culture? • What is the difference between sexual objectification and sexual subjectification? (Ros Gill ) • How do ads construct violent white masculinity and how does that vision of masculinity hurt both men and women? Throughout your written analysis, be sure to make clear and specific reference to the images you selected, and please submit these images with your paper. Make sure you engage with and reference to at least 4 of the following authors: Kilbourne, Bordo, Hunter & Soto, Rose, Durham, Gill, Katz, Schuchardt, Ono and Buescher. Guidelines:  Keep your content focused on structural, systemic, institutional factors rather than the individual: BE ANALYTICAL NOT ANECDOTAL.  Avoid using the first person or including personal stories/reactions. You must make sure to actively engage with your readings: these essays need to be informed and framed by the theoretical material you have been reading this semester.  Keep within the 4-6 page limit; use 12-point font, double spacing and 1-inch margins.  Use formal writing conventions (introduction/thesis statement, body, conclusion) and correct grammar. Resources may be cited within the text of your paper, i.e. (Walters, 2013).

Sex, Gender, and Popular Culture Spring 2015 Look through popular magazines, and see if you can find advertisements that objectify women in order to sell a product. Alternately, you may use an advertisement on television (but make sure to provide a link to the ad so I can see it!). Study these images then write a paper about objectification that deals with all or some of the following: • What effect(s), if any, do you think the objectification of women’s bodies has on our culture? • Jean Kilbourne states “turning a human being into a thing is almost always the first step toward justifying violence against that person.” What do you think she means by this? Do you agree with her reasoning? Why or why not? • Some people would argue that depicting a woman’s body as an object is a form of art. What is your opinion of this point of view? Explain your reasoning. • Why do you think that women are objectified more often than men are? • How does sexualization and objectification play out differently across racial lines? • Kilbourne explains that the consequences of being objectified are different – and more serious – for women than for men. Do you agree? How is the world different for women than it is for men? How do objectified images of women interact with those in our culture differently from the way images of men do? Why is it important to look at images in the context of the culture? • What is the difference between sexual objectification and sexual subjectification? (Ros Gill ) • How do ads construct violent white masculinity and how does that vision of masculinity hurt both men and women? Throughout your written analysis, be sure to make clear and specific reference to the images you selected, and please submit these images with your paper. Make sure you engage with and reference to at least 4 of the following authors: Kilbourne, Bordo, Hunter & Soto, Rose, Durham, Gill, Katz, Schuchardt, Ono and Buescher. Guidelines:  Keep your content focused on structural, systemic, institutional factors rather than the individual: BE ANALYTICAL NOT ANECDOTAL.  Avoid using the first person or including personal stories/reactions. You must make sure to actively engage with your readings: these essays need to be informed and framed by the theoretical material you have been reading this semester.  Keep within the 4-6 page limit; use 12-point font, double spacing and 1-inch margins.  Use formal writing conventions (introduction/thesis statement, body, conclusion) and correct grammar. Resources may be cited within the text of your paper, i.e. (Walters, 2013).

The objectification of women has been a very controversial topic … Read More...
In the article, “The Moral Person” it talks about Lawrence Kohlberg’s stages of moral development. Briefly explain the 3 Conventional levels (pre-conventional, conventional, and post-conventional). How may these stages impact one’s ethics? Think about how culture or the social environment affects our framework for coming up with any moral or ethical answer. (Hei Lam Kwan) In the article, they talked about a push for a “global ethic” or “one world”. Do you think this is possible? Besides the Golden Rule are there any other examples of shared ethics around the world? (Nicole Thompson) The article explained that often people know the distinction between right and wrong, but still do the wrong thing. If people know what is morally right, why do they act in ways that are morally wrong? (Nicole Thompson) In McLaren’s reading, he gives us a description on an idea of personhood to help us understand a moral person. He mentions a quote from the philosopher, Sarvepalli Rhadakrishnan that caught my interest. He says, “The self is not an object which we can find in knowledge, for it is the very condition of knowledge. It is different from all objects, the body, the senses, the empirical self itself (36)”. In your opinion, what exactly does he mean by stating that? Does thinking of yourself this way help you morally? (Maggy Ergun) Video: In the video, Damon Horowitz talks about the different approaches to figuring out what is right and what is wrong. Some of them included Plato, who believed that he could uncover the “truths about Justice”, Aristotle, who thought that people should use their current knowledge to make the right decision of here and now to their best ability, and Utilitarianism, who thought it was about measuring out the options to see which one had the most benefit for the greatest amount of people. Which approach do you think is best? Would you suggest another approach? (Nicole Thompson) Damon Horowitz explains the huge power we have and that is knowledge and data we receive from technology. With all this power in our hands, you can have any information you would like to obtain whether it’s on an object or human being. And as technology keeps rising, the more advanced it keeps getting. When it comes to privacy and dignity, do you think it is fair for one another to have this huge power on us? Will this be better for our future or worse? (Maggy Ergun) Horowitz describes how we rely more on our smart devices then actual moral thinking. (Mobile operating system then moral operating system) If we were to create a moral operating system, do you think that will help provoke people from making bad/evil decisions and guide us to better? Or do those bad decisions just come instantly without much thought? (Maggy Ergun) In the video it states, “what we need is a moral operating system.” What are the possible flaws in relying on a machine/software for answering ethical problems? Discuss and list at least one problem we may encounter from relying on such a system for an ethical solution. (Hei Lam Kwan) Reviewing the answers to the previous questions given, do you think there is only one right answer to any ethical question and why? (Hei Lam Kwan) http://www.ted.com/talks/damon_horowitz?language=en this is the video

In the article, “The Moral Person” it talks about Lawrence Kohlberg’s stages of moral development. Briefly explain the 3 Conventional levels (pre-conventional, conventional, and post-conventional). How may these stages impact one’s ethics? Think about how culture or the social environment affects our framework for coming up with any moral or ethical answer. (Hei Lam Kwan) In the article, they talked about a push for a “global ethic” or “one world”. Do you think this is possible? Besides the Golden Rule are there any other examples of shared ethics around the world? (Nicole Thompson) The article explained that often people know the distinction between right and wrong, but still do the wrong thing. If people know what is morally right, why do they act in ways that are morally wrong? (Nicole Thompson) In McLaren’s reading, he gives us a description on an idea of personhood to help us understand a moral person. He mentions a quote from the philosopher, Sarvepalli Rhadakrishnan that caught my interest. He says, “The self is not an object which we can find in knowledge, for it is the very condition of knowledge. It is different from all objects, the body, the senses, the empirical self itself (36)”. In your opinion, what exactly does he mean by stating that? Does thinking of yourself this way help you morally? (Maggy Ergun) Video: In the video, Damon Horowitz talks about the different approaches to figuring out what is right and what is wrong. Some of them included Plato, who believed that he could uncover the “truths about Justice”, Aristotle, who thought that people should use their current knowledge to make the right decision of here and now to their best ability, and Utilitarianism, who thought it was about measuring out the options to see which one had the most benefit for the greatest amount of people. Which approach do you think is best? Would you suggest another approach? (Nicole Thompson) Damon Horowitz explains the huge power we have and that is knowledge and data we receive from technology. With all this power in our hands, you can have any information you would like to obtain whether it’s on an object or human being. And as technology keeps rising, the more advanced it keeps getting. When it comes to privacy and dignity, do you think it is fair for one another to have this huge power on us? Will this be better for our future or worse? (Maggy Ergun) Horowitz describes how we rely more on our smart devices then actual moral thinking. (Mobile operating system then moral operating system) If we were to create a moral operating system, do you think that will help provoke people from making bad/evil decisions and guide us to better? Or do those bad decisions just come instantly without much thought? (Maggy Ergun) In the video it states, “what we need is a moral operating system.” What are the possible flaws in relying on a machine/software for answering ethical problems? Discuss and list at least one problem we may encounter from relying on such a system for an ethical solution. (Hei Lam Kwan) Reviewing the answers to the previous questions given, do you think there is only one right answer to any ethical question and why? (Hei Lam Kwan) http://www.ted.com/talks/damon_horowitz?language=en this is the video

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Elastic Collision Write up for TA Jessica Andersen The following pages include what is expected for the PHY 112 Elastic Collision lab. Below each section heading are general tips for lab writing that can be applied to any lab in the future. Point values associated with each section are stated, as well are the points associated for topics within that section. Read through completely before beginning. Introduction ( 20 pts total ) Tips for a good Introduction section: Be thorough but do not write a five paragraph essay! Concisely present the purpose and background material. You don’t need to number equations unless you will be referring back to them. Simply explain what they apply to as you introduce them. A 2pt bullet should not correspond to more than two lines of writing in your report. – Include a statement of purpose for the lab. (5pts) – Define the necessary conditions of an Elastic Collision (5pts) – Introduce the concept of conservation of linear momentum and derive the equation for calculating linear momentum in the x-direction and the y direction. (5pts) – Introduce the concept of conservation of energy and derive the equation for calculating kinetic energy of the system before and after the collision. (5pts) Methods (10 pts total) Tips for a good Methods section: Don’t spend too much time on this section! Be very quick and to the point. Write as if you are giving instructions to someone else. This will sound much more professional and you won’t have to worry about the use of “I” or “we”, which can tend to make a lab report sound very informal. – Briefly describe the setup of the lab and what precautions were taken to ensure something close to an elastic collision (5pts) – What frequency was the “zapper” set to? (5pts) Results (25 pts total) Tips for a good Results section: This is an important section. It should be organized and formatted in a way that makes it very easy to read. Your tables should have borders and bolded headings where you see appropriate. Always include a brief description of each table at the opening of the section. REMEMBER, the Results section is about conveying your data in a readable and easy to understand way. • do not divide tables across pages • do not include more than 3 decimal places unless they are legitimately important – Include a table that summarizes all of the values recorded from the collision path. (5pts) – Include a table that displays the Kinetic Energy before and after the collision (5pts) – Include a table that displays the Linear Momentum in both directions before and after the collision (10pts) – Include a summary table that calculates the percent error between before collision values and after collision values. Use the before collision values as your theoretical value. (5pts) Discussion (40 pts total) Tips for a good Discussion section: This section is worth almost half of your report! I want to see that you put legitimate thought into your data and how it relates to what you learn in lecture. Show me that you understand the things we talked about in class. Be thorough, but remember that long and drawn out does not necessary achieve this. • do not present data as one large paragraph, make them smaller and easier to read • do not refer back to tables, actually state the values when asked for • you may refer back to graphs when necessary • do not use math vocabulary wrong, if you are unsure of a definition, look it up!!! – Present the percent error values for both momentum and energy calculations. (10pts) – Why was the energy and momentum BEFORE collision used as the theoretical value? (hint: It has to do with us assuming we have an Elastic Collision) (10pts) – Present the frequency of the “zapper”. What does this mean about the time that passes between each dot on the collision path? (10pts) – Discuss sources of error in this lab and how they may have affected our final result. (10pts) Appendix (5pts total) – Just staple on whatever notes you took in class.

Elastic Collision Write up for TA Jessica Andersen The following pages include what is expected for the PHY 112 Elastic Collision lab. Below each section heading are general tips for lab writing that can be applied to any lab in the future. Point values associated with each section are stated, as well are the points associated for topics within that section. Read through completely before beginning. Introduction ( 20 pts total ) Tips for a good Introduction section: Be thorough but do not write a five paragraph essay! Concisely present the purpose and background material. You don’t need to number equations unless you will be referring back to them. Simply explain what they apply to as you introduce them. A 2pt bullet should not correspond to more than two lines of writing in your report. – Include a statement of purpose for the lab. (5pts) – Define the necessary conditions of an Elastic Collision (5pts) – Introduce the concept of conservation of linear momentum and derive the equation for calculating linear momentum in the x-direction and the y direction. (5pts) – Introduce the concept of conservation of energy and derive the equation for calculating kinetic energy of the system before and after the collision. (5pts) Methods (10 pts total) Tips for a good Methods section: Don’t spend too much time on this section! Be very quick and to the point. Write as if you are giving instructions to someone else. This will sound much more professional and you won’t have to worry about the use of “I” or “we”, which can tend to make a lab report sound very informal. – Briefly describe the setup of the lab and what precautions were taken to ensure something close to an elastic collision (5pts) – What frequency was the “zapper” set to? (5pts) Results (25 pts total) Tips for a good Results section: This is an important section. It should be organized and formatted in a way that makes it very easy to read. Your tables should have borders and bolded headings where you see appropriate. Always include a brief description of each table at the opening of the section. REMEMBER, the Results section is about conveying your data in a readable and easy to understand way. • do not divide tables across pages • do not include more than 3 decimal places unless they are legitimately important – Include a table that summarizes all of the values recorded from the collision path. (5pts) – Include a table that displays the Kinetic Energy before and after the collision (5pts) – Include a table that displays the Linear Momentum in both directions before and after the collision (10pts) – Include a summary table that calculates the percent error between before collision values and after collision values. Use the before collision values as your theoretical value. (5pts) Discussion (40 pts total) Tips for a good Discussion section: This section is worth almost half of your report! I want to see that you put legitimate thought into your data and how it relates to what you learn in lecture. Show me that you understand the things we talked about in class. Be thorough, but remember that long and drawn out does not necessary achieve this. • do not present data as one large paragraph, make them smaller and easier to read • do not refer back to tables, actually state the values when asked for • you may refer back to graphs when necessary • do not use math vocabulary wrong, if you are unsure of a definition, look it up!!! – Present the percent error values for both momentum and energy calculations. (10pts) – Why was the energy and momentum BEFORE collision used as the theoretical value? (hint: It has to do with us assuming we have an Elastic Collision) (10pts) – Present the frequency of the “zapper”. What does this mean about the time that passes between each dot on the collision path? (10pts) – Discuss sources of error in this lab and how they may have affected our final result. (10pts) Appendix (5pts total) – Just staple on whatever notes you took in class.

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ESL 091 Cause and Effect Worksheet 1: Steps 1-4 of the Writing Process Name ______________________________ Class___________ Section______ THE WRITNG PROCES: STEPS 1, 2, 3, AND 4 Step 1: THINKING. Your first essay assignment is to write an Explaining/Evaluation essay about a restaurant. Begin the writing process by thinking about your topic. Think! Think! Think! Step 2: BRAINSTORMING. The purpose of brainstorming is for you to write down all of the ideas, thoughts, and pieces of information that you think about your topic before you forge them. You can use one of three brainstorming techniques, but the journalist’s questions will get you’re the most information to write an 800-word essay. We talked about three brainstorming techniques: 1) Writing down all your thoughts in a list format. 2) Creating an idea map. 3) Asking and answering the journalist’s questions that are important for your topic: Who? What? Where? When? Why? How? As you are thinking and writing down your ideas, ask yourself the following questions about your cause and effect topic: A. What is the cord cause of issue? Is there more than one cause? What is the immediate (first) effect of the cause? Does this first effect also become a cause? If so, what effect does this new cause have? Are there other effects caused by the core cause? What are they? Do they also become new causes with their own effects? If so, what are they? Core Cause/s__________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Immediate (first) Effect of the Core Cause/s_________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Other Cause and Effect Relationships_______________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ ____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Brainstorming Technique 1: Listing Your Thoughts and Ideas 1.___________________________________________________________________________________ _____________________________________________________________________________________ 2.___________________________________________________________________________________ _____________________________________________________________________________________ 3.___________________________________________________________________________________ _____________________________________________________________________________________ 4.___________________________________________________________________________________ _____________________________________________________________________________________ 5.___________________________________________________________________________________ _____________________________________________________________________________________ 6.___________________________________________________________________________________ _____________________________________________________________________________________ 7.___________________________________________________________________________________ _____________________________________________________________________________________ 8.___________________________________________________________________________________ _____________________________________________________________________________________ 9.___________________________________________________________________________________ ____________________________________________________________________________________ 10.__________________________________________________________________________________ _____________________________________________________________________________________ More information: Brainstorming Technique 2: Creating an Idea Map Sample Mind Maps for Cause and Effect Multiple Levels of Cause and Effect Brainstorming Technique 3: Asking AND Answering the Journalist’s Questions Question: Who _______________________________________________________________________ Answer____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Question: Where______________________________________________________________________ Answer____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Question: What_______________________________________________________________________ Answer_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Question: Where_______________________________________________________________________ Answer________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________¬¬_ Question: Why________________________________________________________________________ Answer______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Question: How________________________________________________________________________ Answer_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Step 3: Dropping and Selecting Information. Read your brainstorming notes and determine which information you would like to include in your cause and effect essay. Also decide which information you do NOT need for your essay. Keep what you DO need. A. Information that I will keep ___________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _________________________________________________________________________¬¬¬¬____________ ____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _________________________________________________________________________¬¬¬¬____________ B. Information that I need to add ________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _________________________________________________________________________¬¬¬¬____________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _________________________________________________________________________¬¬¬¬____________ Step 4. Writing a Working Thesis. First, decide who your audience is and what your purpose is. A. Audience: Think about who would be interested in reading your cause and effect topic. If you say: “Anyone who is interested in my topic,” your audience is too big. Think about who might benefit from knowing the information you are writing about. Be specific. _____________________________________________________________________________________ B. Purpose: The purpose in your writing is the message you want your audience to know about the topic. You can find out your purpose by asking yourself what you want your audience to know about the topic and put that in a complete sentence. _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ C. Working Thesis: A thesis is a statement that tells your audience what your overall attitude is about your topic. In a cause and effect essay, your thesis would state the core causes and major effects of the core cause. A working thesis can change as your essay changes and improves. Your thesis should include: 1) The core cause/s 2) The major effects that you will discuss in the body of the paper. Example: CORE CAUSE/S MAJOR EFFECTS Fast food and lack of movement are the core reasons for obesity, which results in disease such as heart trouble, diabetes, and joint failure. _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ ________________________________________________________________________ **********Save this worksheet and bring it to the next class meeting.***********

ESL 091 Cause and Effect Worksheet 1: Steps 1-4 of the Writing Process Name ______________________________ Class___________ Section______ THE WRITNG PROCES: STEPS 1, 2, 3, AND 4 Step 1: THINKING. Your first essay assignment is to write an Explaining/Evaluation essay about a restaurant. Begin the writing process by thinking about your topic. Think! Think! Think! Step 2: BRAINSTORMING. The purpose of brainstorming is for you to write down all of the ideas, thoughts, and pieces of information that you think about your topic before you forge them. You can use one of three brainstorming techniques, but the journalist’s questions will get you’re the most information to write an 800-word essay. We talked about three brainstorming techniques: 1) Writing down all your thoughts in a list format. 2) Creating an idea map. 3) Asking and answering the journalist’s questions that are important for your topic: Who? What? Where? When? Why? How? As you are thinking and writing down your ideas, ask yourself the following questions about your cause and effect topic: A. What is the cord cause of issue? Is there more than one cause? What is the immediate (first) effect of the cause? Does this first effect also become a cause? If so, what effect does this new cause have? Are there other effects caused by the core cause? What are they? Do they also become new causes with their own effects? If so, what are they? Core Cause/s__________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Immediate (first) Effect of the Core Cause/s_________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Other Cause and Effect Relationships_______________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ ____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Brainstorming Technique 1: Listing Your Thoughts and Ideas 1.___________________________________________________________________________________ _____________________________________________________________________________________ 2.___________________________________________________________________________________ _____________________________________________________________________________________ 3.___________________________________________________________________________________ _____________________________________________________________________________________ 4.___________________________________________________________________________________ _____________________________________________________________________________________ 5.___________________________________________________________________________________ _____________________________________________________________________________________ 6.___________________________________________________________________________________ _____________________________________________________________________________________ 7.___________________________________________________________________________________ _____________________________________________________________________________________ 8.___________________________________________________________________________________ _____________________________________________________________________________________ 9.___________________________________________________________________________________ ____________________________________________________________________________________ 10.__________________________________________________________________________________ _____________________________________________________________________________________ More information: Brainstorming Technique 2: Creating an Idea Map Sample Mind Maps for Cause and Effect Multiple Levels of Cause and Effect Brainstorming Technique 3: Asking AND Answering the Journalist’s Questions Question: Who _______________________________________________________________________ Answer____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Question: Where______________________________________________________________________ Answer____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Question: What_______________________________________________________________________ Answer_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Question: Where_______________________________________________________________________ Answer________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________¬¬_ Question: Why________________________________________________________________________ Answer______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Question: How________________________________________________________________________ Answer_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Step 3: Dropping and Selecting Information. Read your brainstorming notes and determine which information you would like to include in your cause and effect essay. Also decide which information you do NOT need for your essay. Keep what you DO need. A. Information that I will keep ___________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _________________________________________________________________________¬¬¬¬____________ ____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _________________________________________________________________________¬¬¬¬____________ B. Information that I need to add ________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _________________________________________________________________________¬¬¬¬____________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _________________________________________________________________________¬¬¬¬____________ Step 4. Writing a Working Thesis. First, decide who your audience is and what your purpose is. A. Audience: Think about who would be interested in reading your cause and effect topic. If you say: “Anyone who is interested in my topic,” your audience is too big. Think about who might benefit from knowing the information you are writing about. Be specific. _____________________________________________________________________________________ B. Purpose: The purpose in your writing is the message you want your audience to know about the topic. You can find out your purpose by asking yourself what you want your audience to know about the topic and put that in a complete sentence. _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ C. Working Thesis: A thesis is a statement that tells your audience what your overall attitude is about your topic. In a cause and effect essay, your thesis would state the core causes and major effects of the core cause. A working thesis can change as your essay changes and improves. Your thesis should include: 1) The core cause/s 2) The major effects that you will discuss in the body of the paper. Example: CORE CAUSE/S MAJOR EFFECTS Fast food and lack of movement are the core reasons for obesity, which results in disease such as heart trouble, diabetes, and joint failure. _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ ________________________________________________________________________ **********Save this worksheet and bring it to the next class meeting.***********

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ECON 101 FALL 2015 EXAM 1 NAME:______________________________ 1. Suppose the price elasticity of demand for cheeseburgers equals 1.37. This means the overall demand for cheeseburgers is: A) price elastic. B) price inelastic. C) price unit-elastic. D) perfectly price inelastic. 2. The price elasticity of demand for skiing lessons in New Hampshire is less than 1.00. This means that the demand is ______ in New Hampshire. A) price elastic B) price inelastic C) price unit-elastic D) perfectly price elastic 3. If the demand for textbooks is price inelastic, which of the following would explain this? A) Many alternative textbooks can be used as substitutes. B) Students have a lot of time to adjust to price changes. C) Textbook purchases consume a large portion of most students’ income. D) The good is a necessity. 4. A major state university in the South recently raised tuition by 12%. An economics professor at this university asked his students, “Due to the increase in tuition, how many of you will transfer to another university?” One student out of about 300 said that he or she would transfer. Based on this information, the price elasticity of demand for education at this university is: (Hint: one out of 300 is how much of a percentage change? Which percentage change is greater – tuition or transfer? Apply the basic formula for elasticity that I put on the board a few times.) A) one. B) highly elastic. C) highly inelastic. D) zero. 5. Suppose the price elasticity of demand for fishing lures equals 1 in South Carolina and 0.63 in Alabama. To increase revenue, fishing lure manufacturers should: (Hint: If the demand for a product is inelastic, the price can go up and you’ll still buy it, since there are no or few substitutes. If the demand for a product is elastic, the price can go up and you’ll probably walk away from it, since substitutes are available. How might this info impact the pricing strategies of firms?) A) lower prices in each state. B) raise prices in each state. C) lower prices in South Carolina and raise prices in Alabama. D) leave prices unchanged in South Carolina and raise prices in Alabama. Read your syllabus and answer questions 6 through 10: 6. T or F: Disruptive classroom behavior includes the following: chatting with fellow students, use of electronic devices such as laptops, tablets, notebooks, and cell phones, reading or studying during class, sleeping, arriving late, departing early, studying for another class, or in any other way disturbing the class. 7. T or F: It’s OK to use my computer in class or play with my phone. There is no penalty attached to these activities and Keiser doesn’t really mind. 8. T or F: It’s OK to show up late for class and disrupt one of Keiser’s swashbuckling lectures. 9. T or F: Attendance is highly optional since it doesn’t impact my final course grade. 10. T or F: I should blow off the career plan/business plan assignment in this course because it’s unimportant to my future and not worth many points. 11. Jacquelyn is a student at a major state university. Which of the following is not an example of an explicit, or direct, cost of her attending college? A) Tuition B) Textbooks C) the salary that she could have earned working full time D) computer lab fees 12. The two principles of tax fairness are: A) the minimize distortions principle and the maximize revenue principle. B) the benefits principle and the ability-to-pay principle. C) the proportional tax principle and the ability-to-pay principle. D) the equity principle and the efficiency principle. 13. The benefits principles says: A) the amount of tax paid depends on the measure of value. B) those who benefit from public spending should bear the burden of the tax that pays for that spending. C) those with greater ability to pay should pay more tax. D) those who benefit from the tax should pay the same percentage of the tax base as those who do not benefit. 14. A tax that rises less than in proportion to income is described as: (Hint: This would have more of a negative impact on lower income earners vs. higher income earners.) A) progressive. B) proportional. C) regressive. D) structural. 15. The U.S. income tax is _______, while the payroll tax is _______. (Hint: Think income tax vs. Social Security tax.) A) progressive; progressive C) regressive; progressive B) progressive; regressive D) regressive; regressive 16. Who is currently leading in the polls to receive the Republican nomination as that party’s presidential candidate? A) Qasem Soleimani B) Abu Bakr al-Baghdadi C) Osama bin Laden D) Donald J. Trump 17. The single most important thing I’ve learned in class this term is: A) stay in frickin’ school B) stay in school and make a plan for life and my career C) the use of cheese for skyscraper construction D) both A and B above 18. Market equilibrium occurs when: A) there is no incentive for prices to change in the market. B) quantity demanded equals quantity supplied. C) the market clears. D) all of the above occur. 19. Excess supply occurs when: (Hint: Draw a supply and demand graph! Think about price ceilings and floors and the graphs of these we discussed in class.) A) the price is above the equilibrium price. B) the quantity demanded exceeds the quantity supplied. C) the price is below the equilibrium price. D) both b and c occur. 20. The single most important thing I’ve learned in class this term is: a. stay in school and look into either a study abroad or internship experience b. stay in school and make a plan for life and my career c. the untimely demise of Cecil the lion in Zimbabwe d. both a. and b. above 21. According to the textbook definition, mainstream microeconomics generally focuses on a. how individual decision-making units, like households and firms, make economic decisions. b. the performance of the national economy and policies to improve this performance. c. the relationship between economic and political institutions. d. the general level of prices in the national economy. 22. Which of the following is the best summary of the three basic economic questions? a. Who? Why? and When? b. What? How? and Who? c. When? Where? and Why? d. What? Where? and Who? 23. Which of the following is not one of the basic economic resources? a. land b. labor c. capital d. cheese e. entrepreneurship 24. The largest country in the Arabian Peninsula and home to the cities of Riyadh, Jeddah, Mecca, and Medina is: a. The Kingdom of Saudi Arabia b. California c. Spain d. Kentucky 25. T or F: The law of demand explains the upward slope of the supply curve. 26. In economics, a “marginal” value refers to: a. the value associated with an important or marginal activity. b. a value entered as an explanatory item in the margin of a balance sheet or other accounts. c. the value associated with one more unit of an activity. d. a value that is most appropriately identified in a footnote. 27. A government mandated price that is below the market equilibrium price is sometimes called. . . (Hint: Draw a graph again and think about what the government is trying to accomplish.) a. a price ceiling. b. a price floor. c. a market clearing price. d. a reservation price. 28. T or F: Entering the US job market without any education or training is crazy and should be avoided. Stay in frickin’ school, baby! 29. The law of demand states that, other things equal: a. as the price increases, the quantity demanded will increase. b. as the price decreases, the demand curve will shift to the right. c. as the price increases, the quantity demanded will decrease. d. none of the above. 30. The law of supply says: a. other things equal, the quantity supplied of a good is inversely related to the price of the good. b. other things equal, the supply of a good creates its own demand. c. other things equal, the quantity supplied of a good is positively related to the price of the good. d. none of the above. 31. A perfectly inelastic demand curve is: a. horizontal. b. downward sloping. c. upward sloping. d. vertical. 32. A trade-off involves weighing costs and benefits. a. true b. false 33. A perfectly elastic demand curve is: a. horizontal. b. downward sloping. c. upward sloping. d. vertical. 34. The second most important thing I’ve learned in class this term is: a. despair is not an option b. Donald J. Trump’s hair is real c. the use of cheese for skyscraper construction d. none of the above 35. T or F: Virtually any news item has important economic dimensions and consequences. 36. T or F: When studying economics, always think in terms of historical context. 37. This popular Asian country is populated by 1.3 billion people, has the world’s second largest economy, and uses a language that’s been in continuous use for nearly 5,000 years: a. Kentucky b. California c. Spain d. China 38. T or F: The top priority in my life right now should be my education and an internship experience. Without these, the job market is going to kick my butt! 39. Which of the following is a key side effect generated by the use of price ceilings? a. black markets b. products with too high of quality c. an excess supply of a good d. too many resources artificially channeled into the production of a good 40. Which of the following is NOT one of the four basic principles for understanding individual choice? a. Resources are scarce. b. The real cost of something is the money that you must pay to get it. c. “How much?” is a decision at the margin. d. People usually take advantage of opportunities to make themselves better off. 41. A hot mixture of pan drippings, flour, and water is commonly known as: a. interest rates and expected future real GDP. b. interest rates and current real GDP. c. inflation and expected future real GDP. d. gravy. 42. The example we used in class when discussing the inefficiency of quantity quotas was: a. Uber b. General Electric c. AT&T d. the KSU marching band 43. The term we learned in class signifying a key method of non-price competition is: a. excess supply chain management b. arbitrage c. swashbuckling d. product differentiation 44. When discussing market failure and the role of regulation in class, which company/product did we use as an example? a. Pabst Blue Ribbon b. JetBlue c. Blue Bell d. Blue Apron 45. Governments may place relatively high sales taxes on goods such as alcohol and tobacco because: a. such taxes are a significant source of revenue b. such goods exhibit inelastic demand c. such taxes may discourage use of these products d. all of the above 46. When discussing the cost of higher education in class, which country did we cite as an example of one that offers free college for qualifying students? a. USSR b. Rhodesia c. Czechoslovakia d. Germany 47. Which of the following is not an example of market failure we discussed in class? a. externalities b. public goods c. fungible goods d. common pool resources e. equity 48. T or F: As we discussed in class, the real reason why the US has lost jobs to China is the “most favored nation” (MFN) trading status granted to China by the US back in the 1980s. 49. The dude we talked about in class who coined the expression “invisible hand” and promoted self-interest and competition in his famous book “The Wealth of Nations” is: a. Abu Bakr al-Baghdadi b. Ali Khamenei c. Donald J. Trump d. Adam Smith 50. When studying for your final exams and attempting to allocate your limited time among several subjects in order to maximize your course grades (recall, we talked about this example during the first week of class), you’re almost unconsciously engaging in a form of: a. fraud b. miscellaneous serendipity b. mitosis d. marginal analysis

ECON 101 FALL 2015 EXAM 1 NAME:______________________________ 1. Suppose the price elasticity of demand for cheeseburgers equals 1.37. This means the overall demand for cheeseburgers is: A) price elastic. B) price inelastic. C) price unit-elastic. D) perfectly price inelastic. 2. The price elasticity of demand for skiing lessons in New Hampshire is less than 1.00. This means that the demand is ______ in New Hampshire. A) price elastic B) price inelastic C) price unit-elastic D) perfectly price elastic 3. If the demand for textbooks is price inelastic, which of the following would explain this? A) Many alternative textbooks can be used as substitutes. B) Students have a lot of time to adjust to price changes. C) Textbook purchases consume a large portion of most students’ income. D) The good is a necessity. 4. A major state university in the South recently raised tuition by 12%. An economics professor at this university asked his students, “Due to the increase in tuition, how many of you will transfer to another university?” One student out of about 300 said that he or she would transfer. Based on this information, the price elasticity of demand for education at this university is: (Hint: one out of 300 is how much of a percentage change? Which percentage change is greater – tuition or transfer? Apply the basic formula for elasticity that I put on the board a few times.) A) one. B) highly elastic. C) highly inelastic. D) zero. 5. Suppose the price elasticity of demand for fishing lures equals 1 in South Carolina and 0.63 in Alabama. To increase revenue, fishing lure manufacturers should: (Hint: If the demand for a product is inelastic, the price can go up and you’ll still buy it, since there are no or few substitutes. If the demand for a product is elastic, the price can go up and you’ll probably walk away from it, since substitutes are available. How might this info impact the pricing strategies of firms?) A) lower prices in each state. B) raise prices in each state. C) lower prices in South Carolina and raise prices in Alabama. D) leave prices unchanged in South Carolina and raise prices in Alabama. Read your syllabus and answer questions 6 through 10: 6. T or F: Disruptive classroom behavior includes the following: chatting with fellow students, use of electronic devices such as laptops, tablets, notebooks, and cell phones, reading or studying during class, sleeping, arriving late, departing early, studying for another class, or in any other way disturbing the class. 7. T or F: It’s OK to use my computer in class or play with my phone. There is no penalty attached to these activities and Keiser doesn’t really mind. 8. T or F: It’s OK to show up late for class and disrupt one of Keiser’s swashbuckling lectures. 9. T or F: Attendance is highly optional since it doesn’t impact my final course grade. 10. T or F: I should blow off the career plan/business plan assignment in this course because it’s unimportant to my future and not worth many points. 11. Jacquelyn is a student at a major state university. Which of the following is not an example of an explicit, or direct, cost of her attending college? A) Tuition B) Textbooks C) the salary that she could have earned working full time D) computer lab fees 12. The two principles of tax fairness are: A) the minimize distortions principle and the maximize revenue principle. B) the benefits principle and the ability-to-pay principle. C) the proportional tax principle and the ability-to-pay principle. D) the equity principle and the efficiency principle. 13. The benefits principles says: A) the amount of tax paid depends on the measure of value. B) those who benefit from public spending should bear the burden of the tax that pays for that spending. C) those with greater ability to pay should pay more tax. D) those who benefit from the tax should pay the same percentage of the tax base as those who do not benefit. 14. A tax that rises less than in proportion to income is described as: (Hint: This would have more of a negative impact on lower income earners vs. higher income earners.) A) progressive. B) proportional. C) regressive. D) structural. 15. The U.S. income tax is _______, while the payroll tax is _______. (Hint: Think income tax vs. Social Security tax.) A) progressive; progressive C) regressive; progressive B) progressive; regressive D) regressive; regressive 16. Who is currently leading in the polls to receive the Republican nomination as that party’s presidential candidate? A) Qasem Soleimani B) Abu Bakr al-Baghdadi C) Osama bin Laden D) Donald J. Trump 17. The single most important thing I’ve learned in class this term is: A) stay in frickin’ school B) stay in school and make a plan for life and my career C) the use of cheese for skyscraper construction D) both A and B above 18. Market equilibrium occurs when: A) there is no incentive for prices to change in the market. B) quantity demanded equals quantity supplied. C) the market clears. D) all of the above occur. 19. Excess supply occurs when: (Hint: Draw a supply and demand graph! Think about price ceilings and floors and the graphs of these we discussed in class.) A) the price is above the equilibrium price. B) the quantity demanded exceeds the quantity supplied. C) the price is below the equilibrium price. D) both b and c occur. 20. The single most important thing I’ve learned in class this term is: a. stay in school and look into either a study abroad or internship experience b. stay in school and make a plan for life and my career c. the untimely demise of Cecil the lion in Zimbabwe d. both a. and b. above 21. According to the textbook definition, mainstream microeconomics generally focuses on a. how individual decision-making units, like households and firms, make economic decisions. b. the performance of the national economy and policies to improve this performance. c. the relationship between economic and political institutions. d. the general level of prices in the national economy. 22. Which of the following is the best summary of the three basic economic questions? a. Who? Why? and When? b. What? How? and Who? c. When? Where? and Why? d. What? Where? and Who? 23. Which of the following is not one of the basic economic resources? a. land b. labor c. capital d. cheese e. entrepreneurship 24. The largest country in the Arabian Peninsula and home to the cities of Riyadh, Jeddah, Mecca, and Medina is: a. The Kingdom of Saudi Arabia b. California c. Spain d. Kentucky 25. T or F: The law of demand explains the upward slope of the supply curve. 26. In economics, a “marginal” value refers to: a. the value associated with an important or marginal activity. b. a value entered as an explanatory item in the margin of a balance sheet or other accounts. c. the value associated with one more unit of an activity. d. a value that is most appropriately identified in a footnote. 27. A government mandated price that is below the market equilibrium price is sometimes called. . . (Hint: Draw a graph again and think about what the government is trying to accomplish.) a. a price ceiling. b. a price floor. c. a market clearing price. d. a reservation price. 28. T or F: Entering the US job market without any education or training is crazy and should be avoided. Stay in frickin’ school, baby! 29. The law of demand states that, other things equal: a. as the price increases, the quantity demanded will increase. b. as the price decreases, the demand curve will shift to the right. c. as the price increases, the quantity demanded will decrease. d. none of the above. 30. The law of supply says: a. other things equal, the quantity supplied of a good is inversely related to the price of the good. b. other things equal, the supply of a good creates its own demand. c. other things equal, the quantity supplied of a good is positively related to the price of the good. d. none of the above. 31. A perfectly inelastic demand curve is: a. horizontal. b. downward sloping. c. upward sloping. d. vertical. 32. A trade-off involves weighing costs and benefits. a. true b. false 33. A perfectly elastic demand curve is: a. horizontal. b. downward sloping. c. upward sloping. d. vertical. 34. The second most important thing I’ve learned in class this term is: a. despair is not an option b. Donald J. Trump’s hair is real c. the use of cheese for skyscraper construction d. none of the above 35. T or F: Virtually any news item has important economic dimensions and consequences. 36. T or F: When studying economics, always think in terms of historical context. 37. This popular Asian country is populated by 1.3 billion people, has the world’s second largest economy, and uses a language that’s been in continuous use for nearly 5,000 years: a. Kentucky b. California c. Spain d. China 38. T or F: The top priority in my life right now should be my education and an internship experience. Without these, the job market is going to kick my butt! 39. Which of the following is a key side effect generated by the use of price ceilings? a. black markets b. products with too high of quality c. an excess supply of a good d. too many resources artificially channeled into the production of a good 40. Which of the following is NOT one of the four basic principles for understanding individual choice? a. Resources are scarce. b. The real cost of something is the money that you must pay to get it. c. “How much?” is a decision at the margin. d. People usually take advantage of opportunities to make themselves better off. 41. A hot mixture of pan drippings, flour, and water is commonly known as: a. interest rates and expected future real GDP. b. interest rates and current real GDP. c. inflation and expected future real GDP. d. gravy. 42. The example we used in class when discussing the inefficiency of quantity quotas was: a. Uber b. General Electric c. AT&T d. the KSU marching band 43. The term we learned in class signifying a key method of non-price competition is: a. excess supply chain management b. arbitrage c. swashbuckling d. product differentiation 44. When discussing market failure and the role of regulation in class, which company/product did we use as an example? a. Pabst Blue Ribbon b. JetBlue c. Blue Bell d. Blue Apron 45. Governments may place relatively high sales taxes on goods such as alcohol and tobacco because: a. such taxes are a significant source of revenue b. such goods exhibit inelastic demand c. such taxes may discourage use of these products d. all of the above 46. When discussing the cost of higher education in class, which country did we cite as an example of one that offers free college for qualifying students? a. USSR b. Rhodesia c. Czechoslovakia d. Germany 47. Which of the following is not an example of market failure we discussed in class? a. externalities b. public goods c. fungible goods d. common pool resources e. equity 48. T or F: As we discussed in class, the real reason why the US has lost jobs to China is the “most favored nation” (MFN) trading status granted to China by the US back in the 1980s. 49. The dude we talked about in class who coined the expression “invisible hand” and promoted self-interest and competition in his famous book “The Wealth of Nations” is: a. Abu Bakr al-Baghdadi b. Ali Khamenei c. Donald J. Trump d. Adam Smith 50. When studying for your final exams and attempting to allocate your limited time among several subjects in order to maximize your course grades (recall, we talked about this example during the first week of class), you’re almost unconsciously engaging in a form of: a. fraud b. miscellaneous serendipity b. mitosis d. marginal analysis

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For this assignment, you will compose a letter designed to recruit students to join and support the agenda of one of three nonexistent student organizations that, were they to exist, would likely be very unpopular. The student organization for which you will be recruiting is determined by your last name: The first letter of your last name is… Your student organization assignment is… A – F The SETS Collective: SETS (Skip the Elevator, Take the Stairs) is dedicated to energy conservation on campus, particularly by eliminating elevator usage by pedestrians in any buildings on the UT-Austin campus. G – N O – Z Your recruiting letter must include eight (8) different persuasive strategies. Each strategy must be used in the service of encouraging students to join the organization and/or endorse its cause. In addition to your recruiting letter, you will also submit a commentary describing the different strategies you used in the recruiting letter. In this course, we utilize the TurnItIn tool. This service helps educators prevent plagiarism by detecting unoriginal content in student papers. In addition to acting as a plagiarism deterrent, it also has features designed to aid in educating students about plagiarism and importance of proper attribution of any borrowed content. For more information, please visit http://turnitin.com/. Below are a series of requirements for the paper assignment. Failure to satisfy these requirements will result in substantial point penalties. Also, failure to abide by the academic honesty policy described in the syllabus and maintained by the CMS department, the Moody College of Communication, and/or The University of Texas will result in a grade of F on the assignment and referral to the Dean of Students. Assignment Requirements • You must portray yourself as a recruiting officer (or Secretary of Recruitment) – not the President, VP, etc. – of the organization described in your letter. As a recruiting officer, you are not authorized to offer any rewards or bribes (gifts in the form of sports tickets, free meals, etc.) to people as an incentive to join the organization, nor are you allowed to make up fictional incentives (e.g., OBC students will enjoy an opportunity to participate in international conferences). Your letter should focus exclusively on the merits of joining the organization based on commitment to its cause. • Assume that organization has just been formed – i.e., do not portray it as having existed prior to the Spring of 2017. • You may also assume that there are currently only three members of the organization, the president, vice-president, and yourself (the Secretary of Recruitment). You CANNOT claim that there are “many members.” • You must use the following format for the recruiting letter AND the commentary: 12-point Times New Roman font, single-spaced (NOT double-spaced) on 8.5 X 11-inch white paper with 1-inch margins on all sides. • The recruiting letter must be no shorter than 2 nor longer than 3 pages; the commentary must be no longer than 2 pages. • Your recruiting letter must include only 8 (eight) DIFFERENT strategies discussed in the lectures and/or readings. You may use any principle/theory we have discussed EXCEPT for balance theory (which is too obvious) or deception (which isn’t persuasion per se). • Your commentary must identify the name OR what you did for of each strategy (e.g., Door In Face or Foot In The Door) used in your letter and describe the specific purpose(s) the strategy was used to achieve. At a minimum, your description of each strategy should consist of at least two complete sentences (16 sentences total). • Each strategy explanation in your commentary should be bulleted or numbered for easy identification • You may not lie under any circumstances. Lies include falsifications and/or distortions of the truth about the student organization (e.g., SURF is endorsed by the Fellowship of Christian Athletes). Also, you may not offer recruits bribes in any form (tickets, discounts, free food, cash, etc.) as an incentive for joining the organization. • Your completed assignment (recruiting letter + commentary) must be turned in on April 13th (a Thursday) at or before 9:30 a.m. Grading Rubric We will use the following rubric to evaluate and grade your letter + commentary. Assignment Component Possible Points Obtained Points Format, Spelling, Grammar, Coherence Are the letter and commentary written in the proper format? Do they consist of grammatical, coherent English sentences? Has the assignment been spell-checked? 4 Strategy 1 Example/Commentary Is the example an acceptable instance of the strategy? Is it different from the other strategies used? Is the strategy correctly identified and adequately explained in the commentary? 2 Strategy 2 Example/Commentary 2 Strategy 3 Example/Commentary 2 Strategy 4 Example/Commentary 2 Strategy 5 Example/Commentary 2 Strategy 6 Example/ Commentary 2 Strategy 7 Example/ Commentary 2 Strategy 8 Example/ Commentary 2 Lies/Deception/Bribes (-3 pts per instance) -3 (per instance) Total Score 20 Cannot use strategy of Balance Theory, Lie Write a persuasive essay and a commentary Commentary is about 8 strategies in letter • 8 bullets separate from the letter “foot-in-the-door” – “door-in-the-face” (rejection then retreat) o 1. Make a large (but reasonable) request to target  World you lend me $50? o 2. After request is rejected, make a smaller request  Well then, could you lend me $10? o Creating a “big” favor out of thin air! “low-balling” • An advantage is offered that induces a favorable purchase decision. Then, sometime after the decision has been made, but before the bargain is sealed, the original purchase buyer is deftly removed. 1.) Loss framing: Loss aversion 2.) Restriction: scarcity 3.) Positive self-feeling: Principle commitment 4.) Identification: Social Proof 5.) “Using Rhymes” is what you would write instead of Stroop effect: Fluency 6.) Virtual ownership: Endowment effect 7.) That’s not all: reciprocity 8.) Flattery: Likability 9.) Expertise strategy: Authority principle 10.) Inducing dissonance reduction: Norm of consistency 11.) Conformity concession: social proof 12.) Association similarity: Liking & Association principle Strategies – Use 8 (Cannot use Balance Theory or deception) Strategy Principle Sources/Notes Door in the Face Reciprocity 9/16 lecture Foot in the Door Consistency Norm 9/30 lecture That’s not all Reciprocity 9/16 lecture Flattery Likability Could someone give an example for Flattery?! I’m a little stuck… “Providing a statistic” Social Proof? why is this yellow? What principle is this? How did you use this as a strategy?? plz help AUTHORITY it depends how you use it ID-ing yourself as a student Likability <in cialdini chapter 5 they are talked about as 2 different things, so if you can argue it your way,Cialdini can support it what is the strategy for this? Perceptual Contrast What is this for? Low-Balling Might be considered lying. Soft-Sell Humor appeal did anyone use this?? Anyone??? What principle is this? Hard-sell ???????? Seek-and-Hide Fear Appeal ???? What principle does this fall under???? Pump and Dump social proof 10/9 lecture Bait-and-switch this kind of seems like deception, can we use it? Moral Appeal Commitment Rebecca’s Lecture 10/2 Voluntary instead of Mandatory Consistency Norm 9/30 lecture herd mentality social proof 10/14 lecture Loss framing Loss Aversion Endowment Effect this is a principle FYI Mere ownership Scarcity Dissonance Reduction Positive/negative self feelings Commitment to gain compliance Rebecca’s Lecture Principles Name STRATEGIES/Ideas Source/Notes Reciprocity That’s not all! Likability/Association Flattery, agreeing with said person, state similar social standings, “work with” them, show evidence of “good things” likeability/association ppt Consistency/Commitment Foot in the door, positive self-feelings, moral appeal, Social Proof/Conformity norm works when someone is uncertain about the right thing to do, and when the person they are watching is similar to them. Provide target with “evidence” that compliance is a common/frequent response among desired social group “we made other people happy, we’ll make you happy too” Priming the pump (tip jar example) Pump and dump (Scam, could be considered deception) Conformity and social proff ppt Authority Wearing a uniform, Titles, books, diplomas, awards, success, using a spokesperson, Scarcity/Supply and demand “Only a certain number of students allowed in” “only for college students” “Exclusive except to X” “Only a certain number of seats” Scarcity ppt Psychological Reactance Restricting access, censoring something, implying scarcity, Scarcity ppt Attractiveness Similarity Mentioning you are a student Perceptual Contrast Loss aversion gain or loss framing Scarcity ppt Balance Theory We aren’t allowed to use this Judgement Heuristic Price = product quality Use of long unfamilar words = intelligence fluency = trustworthinesss Fluency ppt Availability Heuristic Can you think of one example (out of ten) (for us) vs Can you think of then for the competitor - here’s our ten. Fluency ppt

For this assignment, you will compose a letter designed to recruit students to join and support the agenda of one of three nonexistent student organizations that, were they to exist, would likely be very unpopular. The student organization for which you will be recruiting is determined by your last name: The first letter of your last name is… Your student organization assignment is… A – F The SETS Collective: SETS (Skip the Elevator, Take the Stairs) is dedicated to energy conservation on campus, particularly by eliminating elevator usage by pedestrians in any buildings on the UT-Austin campus. G – N O – Z Your recruiting letter must include eight (8) different persuasive strategies. Each strategy must be used in the service of encouraging students to join the organization and/or endorse its cause. In addition to your recruiting letter, you will also submit a commentary describing the different strategies you used in the recruiting letter. In this course, we utilize the TurnItIn tool. This service helps educators prevent plagiarism by detecting unoriginal content in student papers. In addition to acting as a plagiarism deterrent, it also has features designed to aid in educating students about plagiarism and importance of proper attribution of any borrowed content. For more information, please visit http://turnitin.com/. Below are a series of requirements for the paper assignment. Failure to satisfy these requirements will result in substantial point penalties. Also, failure to abide by the academic honesty policy described in the syllabus and maintained by the CMS department, the Moody College of Communication, and/or The University of Texas will result in a grade of F on the assignment and referral to the Dean of Students. Assignment Requirements • You must portray yourself as a recruiting officer (or Secretary of Recruitment) – not the President, VP, etc. – of the organization described in your letter. As a recruiting officer, you are not authorized to offer any rewards or bribes (gifts in the form of sports tickets, free meals, etc.) to people as an incentive to join the organization, nor are you allowed to make up fictional incentives (e.g., OBC students will enjoy an opportunity to participate in international conferences). Your letter should focus exclusively on the merits of joining the organization based on commitment to its cause. • Assume that organization has just been formed – i.e., do not portray it as having existed prior to the Spring of 2017. • You may also assume that there are currently only three members of the organization, the president, vice-president, and yourself (the Secretary of Recruitment). You CANNOT claim that there are “many members.” • You must use the following format for the recruiting letter AND the commentary: 12-point Times New Roman font, single-spaced (NOT double-spaced) on 8.5 X 11-inch white paper with 1-inch margins on all sides. • The recruiting letter must be no shorter than 2 nor longer than 3 pages; the commentary must be no longer than 2 pages. • Your recruiting letter must include only 8 (eight) DIFFERENT strategies discussed in the lectures and/or readings. You may use any principle/theory we have discussed EXCEPT for balance theory (which is too obvious) or deception (which isn’t persuasion per se). • Your commentary must identify the name OR what you did for of each strategy (e.g., Door In Face or Foot In The Door) used in your letter and describe the specific purpose(s) the strategy was used to achieve. At a minimum, your description of each strategy should consist of at least two complete sentences (16 sentences total). • Each strategy explanation in your commentary should be bulleted or numbered for easy identification • You may not lie under any circumstances. Lies include falsifications and/or distortions of the truth about the student organization (e.g., SURF is endorsed by the Fellowship of Christian Athletes). Also, you may not offer recruits bribes in any form (tickets, discounts, free food, cash, etc.) as an incentive for joining the organization. • Your completed assignment (recruiting letter + commentary) must be turned in on April 13th (a Thursday) at or before 9:30 a.m. Grading Rubric We will use the following rubric to evaluate and grade your letter + commentary. Assignment Component Possible Points Obtained Points Format, Spelling, Grammar, Coherence Are the letter and commentary written in the proper format? Do they consist of grammatical, coherent English sentences? Has the assignment been spell-checked? 4 Strategy 1 Example/Commentary Is the example an acceptable instance of the strategy? Is it different from the other strategies used? Is the strategy correctly identified and adequately explained in the commentary? 2 Strategy 2 Example/Commentary 2 Strategy 3 Example/Commentary 2 Strategy 4 Example/Commentary 2 Strategy 5 Example/Commentary 2 Strategy 6 Example/ Commentary 2 Strategy 7 Example/ Commentary 2 Strategy 8 Example/ Commentary 2 Lies/Deception/Bribes (-3 pts per instance) -3 (per instance) Total Score 20 Cannot use strategy of Balance Theory, Lie Write a persuasive essay and a commentary Commentary is about 8 strategies in letter • 8 bullets separate from the letter “foot-in-the-door” – “door-in-the-face” (rejection then retreat) o 1. Make a large (but reasonable) request to target  World you lend me $50? o 2. After request is rejected, make a smaller request  Well then, could you lend me $10? o Creating a “big” favor out of thin air! “low-balling” • An advantage is offered that induces a favorable purchase decision. Then, sometime after the decision has been made, but before the bargain is sealed, the original purchase buyer is deftly removed. 1.) Loss framing: Loss aversion 2.) Restriction: scarcity 3.) Positive self-feeling: Principle commitment 4.) Identification: Social Proof 5.) “Using Rhymes” is what you would write instead of Stroop effect: Fluency 6.) Virtual ownership: Endowment effect 7.) That’s not all: reciprocity 8.) Flattery: Likability 9.) Expertise strategy: Authority principle 10.) Inducing dissonance reduction: Norm of consistency 11.) Conformity concession: social proof 12.) Association similarity: Liking & Association principle Strategies – Use 8 (Cannot use Balance Theory or deception) Strategy Principle Sources/Notes Door in the Face Reciprocity 9/16 lecture Foot in the Door Consistency Norm 9/30 lecture That’s not all Reciprocity 9/16 lecture Flattery Likability Could someone give an example for Flattery?! I’m a little stuck… “Providing a statistic” Social Proof? why is this yellow? What principle is this? How did you use this as a strategy?? plz help AUTHORITY it depends how you use it ID-ing yourself as a student Likability

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